Simplicity Wealth

• A percentage of assets under your management
• Hourly charges
• Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Asset-based fee: 0.1% to 2% a year (a range, as the brochure states it)

Account minimum: None

As stated in the firm's Form ADV Part 2A brochure dated July 8, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

$4,271,040,743 as of October 2026, filing dated July 8, 2026.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

• Financial planning services
• Portfolio management for individuals and/or small businesses
• Portfolio management for businesses (other than small businesses) or institutional clients
• Selection of other advisers (including private fund managers)
• Publication of periodicals or newsletters
• Educational seminars/workshops

Legal name

Simplicity Wealth LLC

Also doing business as

ABOOD WEALTH MANAGEMENT, ABRAMS INC, APTUS WEALTH MANAGEMENT, ATARAXIS FINANCIAL PLANNING, BAYOU CITY FINANCIAL ADVISORS, BENEFICIAL WEALTH, BENEFIT RFP, BLUEPOINT WEALTH MANAGEMENT, BRETT REID WEALTH, BRIGHTPATH FINANCIAL, BTL TAX AND FINANCIAL, CAPITAL PLANNING LLC, CAPSTONE FINANCIAL ASSOCIATES, CARUTHER'S WEALTH SOLUTIONS, CHART WELLS FINANCIAL, CHEVALIER WEALTH AND ASSOCIATES, CLARK WEALTH, LLC, CLEAR VISION PLANNING, CONCEIRGE FINANCIAL, CREATIVE RETIREMENT PLANNING, DEVELOP YOUR COLLEGE GAME PLAN, DIAMOND LIFE PLANNING, DIVERSIFIED RETIREMENT AND WEALTH, EMPOWERED WEALTH MANAGEMENT, EPERSONAL FINANCIAL, ERISMAN WEALTH MANAGEMENT, ESTATE AND RETIREMENT RESOURCES, EVERGREEN RETIREMENT SOLUTIONS, EXPERITY WEALTH, FAIRWAY FINANCIAL PARTNERS, FAMILY WEALTH AND VESTUS, FIRST FRUITS ASSET MANAGEMENT, FRANKLIN HENLEY FINANCIAL, FWA WEALTH ADVISORS, GENERATIONAL WEALTH TEAM, GRANITE ROCK WEALTH MANAGEMENT, H AND W FINANCIAL SERVICES, HARBOUR VIEW ADVISORS, HEART FINANCIAL GROUP, HINES-WEALTH MANAGEMENT, HOFFMAN GRIFFITH WEALTH PLANNING, HURT AND ASSOCIATES, HUX CAPITAL MANAGEMENT, INDEPENDENT TRUST WEALTH MANAGEMENT, INSIGHT COLLEGE AND FINANCIAL SOLUTIONS, INTEGRATIVE WEALTH, J MARTIN FINANCIAL SERVICES, JCHRISTOPHER ADVISORS, JULIET CARDONA FINANCIAL, JUNIPER WEALTH MANAGEMENT, KRUEGER WEALTH, LAKES FINANCIAL, LAKEVIEW FINANCIAL SOLUTIONS, LANGFORD WEALTH MANAGEMENT, LARKINS WEALTH, LEGACY PRIVATE WEALTH, LIQUIDITY PARTNERS, LRM RETIREMENT, M S WEALTH MANAGEMENT, MACMUNN FINANCIAL MANGEMENT, MAH FINANCIAL SERVICES, MALARIK FINANCIAL SERVICES, MAP ADVISORY, MCGLINN FINANCIAL SERVICES, MEMORIAL ASSET PROTECTION PLAN, MKH FINANCIAL SERVICES, MODERN EDGE CAPITAL, MONETA WEALTH MANAGEMENT, NCI WEALTH MANAGEMENT, NEXT PHASE MONEY MANAGEMENT, NMS PORTFOLIO, NORTHLAND FINANCIAL, PEACE OF MIND FINANCE, PERSONAL ECONOMICS FINANCIAL GROUP, PRECISE CAPITAL, PRINCIPLED INSURANCE AGENCY, PROFESSIONAL PLANNING SERVICES, PROSPERITY AND LEGACY WEALTH MANAGEMENT, PROTECTED TOMORROWS, PROTECTIVE WEALTH STRATEGIES, REABURN CAPITAL, RETIRE ESTATE PLAN, RETIREMENT INCOME SPECIALISTS, RETIREMENT KEY, RETIREMENT STRATEGIES GROUP, RHOADS AGENCY, RIGHTWAY INVESTMENTS, ROSELAND RETIREMENT PLANNING, SACHS FINANCIAL, SAGE FINANCIAL NETWORK INC., SBC FINANCIAL, SILVER SUMMIT FINANCIAL, SIMPLICITY GUARDIAN, SIMPLICITY SOLUTIONS, SMITHS FINANCIAL SOLUTIONS, SSTX WEALTH, STAYRETIRED WEALTH, STRATEGIC WEALTH PLANNING GROUP, SUMMIT WEALTH DESIGNS, TAX SMART INVESTING AND PLANNING, TAYLOR WEALTH AND INSURANCE, TRIUMPH PLANNING SOLUTIONS, TUCKER FINANCIAL SERVICES, TURNSTART WEALTH, UNIVERSAL FINANCIAL CONSULTANTS (UFC), VANTAGE FINANCIAL GROUP, VELTEN WATERHOUSE ADVISORS, VISION7 ADVISORY, VOGEL FINANCIAL GROUP, VOGEL RETIREMENT SOLUTIONS, WARD & ASSOCIATES FINANCIAL GROUP, WEALTH MANAGEMENT OF AMERICA, WGD WEALTH MANAGEMENT, WISE WOMEN PROSPER, YAMAN FINANCIAL GROUP

Registration

SEC-registered investment adviser. Status as filed: Approved.

Registered since

2019 (7 years)

Employees

Total: 424. Performing investment advisory functions: 190.

Wrap fee program participation

No.

Custodians (Schedule D, Section 5.K(3))

Charles Schwab & CoPrincipal Financial GroupTruist

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)

26 other offices, as of the August 2026 filing

Albuquerque, NMBerkeley Heights, NJBoston, MABrookhaven, GAClearwater, FLCream Ridge, NJFarmers Branch, TXFayetteville, ARGig Harbor, WAGrand Rapids, MILake Oswego, ORLewis Center, OHLincolnshire, ILMcAllen, TXMedina, MNMelbourne, FLMinneapolis, MNOcala, FLOlympia, WAPalm Beach, FLPine Brook, NJSan Diego, CAScottsdale, AZTwin Falls, IDVenture, CAWalnut Creek, CA

States registered or notice-filed

52 states or jurisdictions

AKALARAZCACOCTDCDEFLGAHIIAIDILINKSKYLAMAMDMEMIMNMOMSMTNCNDNENHNJNMNVNYOHOKORPARISCSDTNTXUTVAVIVTWAWIWVWY

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

3 Reports 3 disclosure items on Form ADV Item 11. View on IAPD.

Questions answered yes on this filing

Regulatory matters Items 11.C to 11.G

• 11.D(2) Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate was involved in a violation of investment-related regulations or statutes?
• 11.D(4) In the past ten years, has another federal regulator, a state regulator, or a foreign financial regulator entered an order against the firm or an advisory affiliate in connection with investment-related activity?
• 11.D(5) Has another federal regulator, a state regulator, or a foreign financial regulator ever denied, suspended, or revoked the registration or license of the firm or an advisory affiliate, prevented either by order from associating with an investment-related business, or restricted either one's activity?

Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. What happened, and who was involved, is on the Disclosure Reporting Pages of the IAPD record. Reading a firm's disclosures

Regulatory assets under management: $164,761,163 in the October 2021 data and $4,271,040,743 in the October 2026 data, up 2492%.

Total employees: 42 in October 2021 and 424 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

1. August 2026
   • Added the business name Sachs Financial.
2. April 2026
   • No longer lists the business name Elite Financial Planning Services LLC.
   • No longer lists the business name Financial Security Management Agency.
   • No longer lists the business name Abundant Living Financial Services.
   • No longer lists the business name North American Financial Services.
   • No longer lists the business name Preservation Wealth Consultants.
   • No longer lists the business name Triumph Planning Solutions LLC.
   • No longer lists the business name Front Page Financial Advisors.
   • No longer lists the business name Bluerock Financial Management.
   • No longer lists the business name Best Interest Wealth Planning.
   • No longer lists the business name First Fruit Asset Management.
   • No longer lists the business name Guardian Wealth Management.
   • No longer lists the business name Greenefi Wealth Strategies.
   • No longer lists the business name Abrams Insurance Solutions.
   • No longer lists the business name The Retirement Strategies.
   • No longer lists the business name Reliant Wealth Management.
   • No longer lists the business name Hoffman Wealth Management.
   • No longer lists the business name The Core Financial Group.
   • No longer lists the business name Sawtooth Wealth Advisors.
   • No longer lists the business name King Financial Services.
   • No longer lists the business name Hines Wealth Management.
   • No longer lists the business name Hermann Financial Group.
   • No longer lists the business name Green Wealth Management.
   • No longer lists the business name Freedom Wealth Services.
   • No longer lists the business name Help Protect and Grow.
   • No longer lists the business name Dream Cap Investments.
   • No longer lists the business name Zara Financial Group.
   • No longer lists the business name Hathaway Investments.
   • No longer lists the business name Prestige Financial.
   • No longer lists the business name Personal Economics.
   • No longer lists the business name 1st Choice Wealth.
   • No longer lists the business name Wealth for Life.
   • No longer lists the business name Cathures Wealth.
   • No longer lists the business name Siamo Advisors.
   • No longer lists the business name Sage Financial.
   • No longer lists the business name UFC Wealth.
   • No longer lists the business name Retire Pro.
   • Added the business name Prosperity and Legacy Wealth Management.
   • Added the business name Insight College and Financial Solutions.
   • Added the business name Universal Financial Consultants (UFC).
   • Added the business name Personal Economics Financial Group.
   • Regulatory assets under management went from $3,598,410,848 to $4,271,040,743 (+19%).
   • Employees performing advisory functions went from 242 to 190.
   • Added the business name Abrams Inc.
   • Added the business name Benefit RFP.
   • Added the business name SSTX Wealth.
   • Added the business name Map Advisory.
   • Added the business name NMS Portfolio.
   • Added the business name SBC Financial.
   • Added the business name Larkins Wealth.
   • Added the business name Retirement Key.
   • Added the business name Turnstart Wealth.
   • Added the business name Beneficial Wealth.
   • Added the business name Clark Wealth, LLC.
   • Added the business name Integrative Wealth.
   • Added the business name Liquidity Partners.
   • Added the business name Retire Estate Plan.
   • Added the business name Wise Women Prosper.
   • Added the business name FWA Wealth Advisors.
   • Added the business name Hurt and Associates.
   • Added the business name Modern Edge Capital.
   • Added the business name Simplicity Guardian.
   • Added the business name Rightway Investments.
   • Added the business name Chart Wells Financial.
   • Added the business name Harbour View Advisors.
   • Added the business name Heart Financial Group.
   • Added the business name Legacy Private Wealth.
   • Added the business name M S Wealth Management.
   • Added the business name NCI Wealth Management.
   • Added the business name Vogel Financial Group.
   • Added the business name Abood Wealth Management.
   • Added the business name Hines-Wealth Management.
   • Added the business name Generational Wealth Team.
   • Added the business name Juliet Cardona Financial.
   • Added the business name Erisman Wealth Management.
   • Added the business name Fairway Financial Partners.
   • Added the business name McGlinn Financial Services.
   • Added the business name Smiths Financial Solutions.
   • Added the business name Triumph Planning Solutions.
   • Added the business name Ataraxis Financial Planning.
   • Added the business name Bluepoint Wealth Management.
   • Added the business name Caruther's Wealth Solutions.
   • Added the business name Empowered Wealth Management.
   • Added the business name J Martin Financial Services.
   • Added the business name Macmunn Financial Mangement.
   • Added the business name Next Phase Money Management.
   • Added the business name Principled Insurance Agency.
   • Added the business name Sage Financial Network Inc..
   • Added the business name Wealth Management of America.
   • Added the business name First Fruits Asset Management.
   • Added the business name Retirement Income Specialists.
   • Added the business name Develop Your College Game Plan.
   • Added the business name Memorial Asset Protection Plan.
   • Added the business name Professional Planning Services.
   • Added the business name Estate and Retirement Resources.
   • Added the business name Strategic Wealth Planning Group.
   • Added the business name Hoffman Griffith Wealth Planning.
   • Added the business name Tax Smart Investing and Planning.
   • Changed its office addresses in Clearwater, FL.
   • Changed its office addresses in Fayetteville, AR.
   • Changed its office addresses in Lewis Center, OH.
   • Changed its office addresses in Twin Falls, ID.
   • Added an office in Berkeley Heights, NJ.
   • Added an office in Brookhaven, GA.
   • Added an office in Cream Ridge, NJ.
   • Added an office in Farmers Branch, TX.
   • Added an office in Gig Harbor, WA.
   • Added an office in Lake Oswego, OR.
   • Added an office in Medina, MN.
   • Added an office in Ocala, FL.
   • Added an office in Olympia, WA.
   • Added an office in Palm Beach, FL.
   • Added an office in Walnut Creek, CA.
   • No longer lists an office in Akron, OH.
   • No longer lists an office in Camp Hill, PA.
   • No longer lists an office in Carlsbad, CA.
   • No longer lists an office in Carrollton, TX.
   • No longer lists an office in Chardon, OH.
   • No longer lists an office in Charlotte, NC.
   • No longer lists an office in Dallas, TX.
   • No longer lists an office in Denver, CO.
   • No longer lists an office in Eden Prairie, MN.
   • No longer lists an office in Flagstaff, AZ.
   • No longer lists an office in Florence, KY.
   • No longer lists an office in Fort Lauderdale, FL.
   • No longer lists an office in Glastonbury, CT.
   • No longer lists an office in Greenwood Village, CO.
   • No longer lists an office in Hampshire, IL.
   • No longer lists an office in Hoover, AL.
   • No longer lists an office in Houston, TX.
   • No longer lists an office in Hudson, MA.
   • No longer lists an office in Huntington Beach, CA.
   • No longer lists an office in Lafayette, LA.
   • No longer lists an office in Lenexa, KS.
   • No longer lists an office in Logan, UT.
   • No longer lists an office in Mandeville, LA.
   • No longer lists an office in Memphis, TN.
   • No longer lists an office in Miami, FL.
   • No longer lists an office in Northfield, NJ.
   • No longer lists an office in Old Hickory, TN.
   • No longer lists an office in Orange Park, FL.
   • No longer lists an office in Palm Beach Gardens, FL.
   • No longer lists an office in Palm Harbor, FL.
   • No longer lists an office in Phoenix, AZ.
   • No longer lists an office in Plano, TX.
   • No longer lists an office in Plymouth, MA.
   • No longer lists an office in Ponte Vedra Beach, FL.
   • No longer lists an office in Prairie Village, KS.
   • No longer lists an office in Raleigh, NC.
   • No longer lists an office in Reno, NV.
   • No longer lists an office in Riverside, CT.
   • No longer lists an office in Rochester, NY.
   • No longer lists an office in Sacramento, CA.
   • No longer lists an office in San Diego, CA.
   • No longer lists an office in Santa Clarita, CA.
   • No longer lists an office in Spokane Valley, WA.
   • No longer lists an office in Stephenville, TX.
   • No longer lists an office in Tryon, NC.
   • No longer lists an office in Vienna, OH.
   • No longer lists an office in West des Moines, IA.
   • No longer lists an office in Westerville, OH.
   • No longer lists an office in Winter Park, FL.
   • No longer lists an office in Woodbury, MN.
   • No longer lists an office in Woods Cross, UT.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.