AdvisorCensus / Financial advisors / North Carolina / Asheville / Shining Rock Advisors LLC
Shining Rock Advisors LLC is an SEC-registered investment advisory firm in Asheville, NC, registered since 2022, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 16, 2026.
Quick answers
From the filingHow is Shining Rock Advisors LLC compensated?
On its Form ADV (Item 5.E, October 2026), Shining Rock Advisors LLC reports these compensation arrangements: a percentage of assets under its management.
What does Shining Rock Advisors LLC's brochure say about its fees?
Its Form ADV Part 2A brochure dated February 4, 2026 states: Up to $1,000,000: 1% a year; $1,000,000 to $5,000,000: 0.85% a year; $5,000,000 to $10,000,000: 0.75% a year; Above $10,000,000: 0.5% a year. Fees can differ by service and may be negotiable; the brochure is the complete statement.
Where is Shining Rock Advisors LLC located?
Shining Rock Advisors LLC's principal office is in Asheville, NC, according to its Form ADV.
Is Shining Rock Advisors LLC registered with the SEC or a state?
Shining Rock Advisors LLC is an SEC-registered investment advisory firm, registered since 2022. Status as filed: Approved. CRD 311295.
How much does Shining Rock Advisors LLC manage?
Shining Rock Advisors LLC reports $153,800,989 in regulatory assets under management in its Form ADV filing dated March 16, 2026 (77% discretionary).
How have Shining Rock Advisors LLC's assets and staff changed since 2022?
In the Form ADV data for Shining Rock Advisors LLC: Regulatory assets under management: $119,278,033 in the October 2022 data and $153,800,989 in the October 2026 data, up 29%. Total employees: 2 in October 2022 and 2 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Shining Rock Advisors LLC serve?
By number of clients on Form ADV Item 5.D: high net worth individuals (23); individuals (other than high net worth individuals) (2); charitable organizations (1).
Which custodians does Shining Rock Advisors LLC use?
Shining Rock Advisors LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.
Does Shining Rock Advisors LLC report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/311295
What changed in Shining Rock Advisors LLC's recent Form ADV filings?
In the April 2026 filing data: Registered or notice-filed in TX. Updated its list of owners and control persons (Schedule A).
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2A| Assets | Annual rate |
|---|---|
| Up to $1,000,000 | 1% |
| $1,000,000 to $5,000,000 | 0.85% |
| $5,000,000 to $10,000,000 | 0.75% |
| Above $10,000,000 | 0.5% |
The brochure's wording
Shining Rock’s annual investment advisory fee shall be based upon a percentage (%) of the market value and type of assets placed under Shining Rock’s management as follows: Market Value of Portfolio Advisory Fee (per annum) Up to $1,000,000 1.00% Next $4,000,000 0.85% Next $5,000,000 0.75% Assets over $10,000,000 0.50%
Fees are negotiable and may be modified at Shining Rock’s discretion, based on unusual circumstances, pre-existing relationships, amount and nature of assets to be managed, required services, complex matters, or other factors.
As stated in the firm's Form ADV Part 2A brochure dated February 4, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$153,800,989 as of October 2026, filing dated March 16, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Portfolio management for individuals and/or small businesses
Registration and firm details
Items 1, 2, 5- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2022 (4 years)
- Employees
- Total: 2. Performing investment advisory functions: 2.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- States registered or notice-filed
-
3 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $153,800,989 | 2 | March 16, 2026 |
| October 2025 | $129,643,224 | 2 | March 28, 2025 |
| October 2024 | $160,643,938 | 2 | April 1, 2024 |
| October 2023 | $116,114,926 | 2 | April 3, 2023 |
| October 2022 | $119,278,033 | 2 | March 30, 2022 |
Regulatory assets under management: $119,278,033 in the October 2022 data and $153,800,989 in the October 2026 data, up 29%.
Total employees: 2 in October 2022 and 2 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- April 2026
- Registered or notice-filed in TX.
- Updated its list of owners and control persons (Schedule A).
- March 2026
- Regulatory assets under management went from $129,643,224 to $153,800,989 (+19%).
- Updated its list of owners and control persons (Schedule A).
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Shining Rock Advisors LLC (CRD 311295): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/shining-rock-advisors-llc-asheville-nc-311295