Sequoia Financial Group, L.L.C.

• A percentage of assets under your management
• Hourly charges
• Subscription fees (for a newsletter or periodical)
• Fixed fees (other than subscription fees)
• Performance-based fees

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Account minimum: None

As stated in the firm's Form ADV Part 2A brochure dated June 12, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

$32,243,580,060 as of October 2026, filing dated August 24, 2026.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

• Financial planning services
• Portfolio management for individuals and/or small businesses
• Portfolio management for pooled investment vehicles (other than investment companies)
• Portfolio management for businesses (other than small businesses) or institutional clients
• Pension consulting services
• Selection of other advisers (including private fund managers)
• Publication of periodicals or newsletters
• Educational seminars/workshops

Legal name

Sequoia Financial Advisors, L.L.C.

Also doing business as

CARLSON RETIREMENT PLAN SERVICES, SPECIAL NEEDS FINANCIAL PLANNING

Registration

SEC-registered investment adviser. Status as filed: Approved.

Registered since

2002 (24 years)

Employees

Total: 424. Performing investment advisory functions: 195.

Wrap fee program participation

No.

Custodians (Schedule D, Section 5.K(3))

Charles Schwab & Co., Inc.National Financial Services LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)

50 other offices, as of the September 2026 filing

Aberdeen, SDBerwyn, PABloomington, MNBoca Raton, FLBoise, IDBurlington, MACharleston, SCCleveland, OHCottonwood Heights, UTDenver, CODublin, OHFargo, NDFlint, MIFort Worth, TXGross Pointe Woods, MIHastings, MNHilton Head Island, SCHouston, TXIrvine, CALake Oswego, ORLas Vegas, NVLehi, UTMankato, MNMayfield Heights, OHMinneapolis, MNMundelein, ILNashville, TNNorfolk, VANorman, OKNorthfield, MNOklahoma City, OKOmaha, NEOrem, UTPasadena, CAPhoenix, AZReno, NVRochester, MNSalt Lake City, UTSan Antonio, TXSioux Falls, SDSpokane, WASt. Clair Shores, MITampa, FLTorrance, CATroy, MITulsa, OKWalnut Creek, CAWestlake, OHWoodland Hills, CAYoungstown, OH

States registered or notice-filed

53 states or jurisdictions

AKALARAZCACOCTDCDEFLGAHIIAIDILINKSKYLAMAMDMEMIMNMOMSMTNCNDNENHNJNMNVNYOHOKORPAPRRISCSDTNTXUTVAVIVTWAWIWVWY

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Regulatory assets under management: $5,547,443,243 in the October 2021 data and $32,243,580,060 in the October 2026 data, up 481%.

Total employees: 89 in October 2021 and 424 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

1. September 2026
   • Changed its office addresses in Boca Raton, FL.
   • Added an office in Gross Pointe Woods, MI.
   • Added an office in Minneapolis, MN.
   • Added an office in Omaha, NE.
   • Updated its list of owners and control persons (Schedule A).
2. July 2026
   • Added an office in Boca Raton, FL.
   • Added an office in Boise, ID.
   • Added an office in Norfolk, VA.
   • Added an office in Oklahoma City, OK.
   • Added an office in Reno, NV.
   • Added an office in Woodland Hills, CA.
   • No longer lists an office in Billings, MT.
   • No longer lists an office in Omaha, NE.
   • Updated its list of owners and control persons (Schedule A).
3. April 2026
   • Employees performing advisory functions went from 168 to 195.
   • Regulatory assets under management went from $23,033,619,111 to $32,243,580,060 (+40%).
   • Updated its list of owners and control persons (Schedule A).
4. November 2025
   • Added an office in Bloomington, MN.
   • Added an office in Cottonwood Heights, UT.
   • Added an office in Flint, MI.
   • Added an office in Hastings, MN.
   • Added an office in Lake Oswego, OR.
   • Added an office in Northfield, MN.
   • Added an office in Pasadena, CA.
   • Added an office in Rochester, MN.
   • Added an office in Sioux Falls, SD.
   • No longer lists an office in Beachwood, OH.
   • No longer lists an office in Litchfield, CT.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.