AdvisorCensus / Financial advisors / California / San Francisco / Sentry Advisors, LLC
Sentry Advisors, LLC is an SEC-registered investment advisory firm in San Francisco, CA, registered since 2015, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated March 5, 2026.
Quick answers
From the filingHow is Sentry Advisors, LLC compensated?
On its Form ADV (Item 5.E, October 2026), Sentry Advisors, LLC reports these compensation arrangements: a percentage of assets under its management.
Where is Sentry Advisors, LLC located?
Sentry Advisors, LLC's principal office is in San Francisco, CA, according to its Form ADV; the April 2026 filing also lists 1 other office (Schedule D, Section 1.F).
Is Sentry Advisors, LLC registered with the SEC or a state?
Sentry Advisors, LLC is an SEC-registered investment advisory firm, registered since 2015. Status as filed: Approved. CRD 174042.
How much does Sentry Advisors, LLC manage?
Sentry Advisors, LLC reports $2,409,025,524 in regulatory assets under management in its Form ADV filing dated March 5, 2026 (10% discretionary).
How have Sentry Advisors, LLC's assets and staff changed since 2021?
In the Form ADV data for Sentry Advisors, LLC: Regulatory assets under management: $2,512,407,581 in the October 2021 data and $2,409,025,524 in the October 2026 data, down 4%. Total employees: 4 in October 2021 and 4 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Sentry Advisors, LLC serve?
By number of clients on Form ADV Item 5.D: high net worth individuals (121); charitable organizations (35); individuals (other than high net worth individuals) (27).
Which custodians does Sentry Advisors, LLC use?
Sentry Advisors, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Fidelity Brokerage Services LLC as custodians holding 10% or more of its separately managed account assets.
Does Sentry Advisors, LLC report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/174042
Does Sentry Advisors, LLC state an account minimum?
Its Form ADV Part 2A brochure dated March 5, 2026 says: "Registrant generally requires a minimum investment of $1,000,000, although Registrant may accept a lesser amount in its discretion."
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AAccount minimum: $1,000,000 (the brochure says it may be waived or negotiated)
The brochure's wording
Registrant generally requires a minimum investment of $1,000,000, although Registrant may accept a lesser amount in its discretion.
As stated in the firm's Form ADV Part 2A brochure dated March 5, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$2,409,025,524 as of October 2026, filing dated March 5, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Selection of other advisers (including private fund managers)
- Other
Registration and firm details
Items 1, 2, 5- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2015 (11 years)
- Employees
- Total: 4. Performing investment advisory functions: 4.
- Wrap fee program participation
- Yes.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- Other offices (Schedule D, Section 1.F)
-
1 other office, as of the April 2026 filing
- States registered or notice-filed
-
7 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $2,409,025,524 | 4 | March 5, 2026 |
| October 2025 | $2,465,680,477 | 4 | March 11, 2025 |
| October 2024 | $3,007,884,326 | 4 | March 13, 2024 |
| October 2023 | $2,008,160,700 | 4 | March 28, 2023 |
| October 2022 | $2,965,491,132 | 4 | March 21, 2022 |
| October 2021 | $2,512,407,581 | 4 | August 30, 2021 |
Regulatory assets under management: $2,512,407,581 in the October 2021 data and $2,409,025,524 in the October 2026 data, down 4%.
Total employees: 4 in October 2021 and 4 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 monthsNo changes to these filed facts in the last 12 months of filing data.
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Sentry Advisors, LLC (CRD 174042): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/sentry-advisors-llc-san-francisco-ca-174042