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Sensible Money, LLC

Scottsdale, AZSEC-registered investment adviserCRD 158641

Filed as SENSIBLE MONEY, LLC

Sensible Money, LLC is an SEC-registered investment advisory firm in Scottsdale, AZ, registered since 2017, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated March 27, 2026.

9 years
registered since 2017
$742,532,213
assets under management
2 arrangements
Percentage of assets, Fixed fees
None
disclosure items (Item 11)

Quick answers

From the filing

How is Sensible Money, LLC compensated?

On its Form ADV (Item 5.E, October 2026), Sensible Money, LLC reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).

Where is Sensible Money, LLC located?

Sensible Money, LLC's principal office is in Scottsdale, AZ, according to its Form ADV.

Is Sensible Money, LLC registered with the SEC or a state?

Sensible Money, LLC is an SEC-registered investment advisory firm, registered since 2017. Status as filed: Approved. CRD 158641.

How much does Sensible Money, LLC manage?

Sensible Money, LLC reports $742,532,213 in regulatory assets under management in its Form ADV filing dated March 27, 2026 (100% discretionary).

How have Sensible Money, LLC's assets and staff changed since 2021?

In the Form ADV data for Sensible Money, LLC: Regulatory assets under management: $307,501,218 in the October 2021 data and $742,532,213 in the October 2026 data, up 141%. Total employees: 10 in October 2021 and 16 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Sensible Money, LLC serve?

By number of clients on Form ADV Item 5.D: high net worth individuals (220); individuals (other than high net worth individuals) (104); charitable organizations (2).

Which custodians does Sensible Money, LLC use?

Sensible Money, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

Does Sensible Money, LLC report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/158641

What changed in Sensible Money, LLC's recent Form ADV filings?

In the April 2026 filing data: Employees performing advisory functions went from 11 to 8. Regulatory assets under management went from $603,666,166 to $742,532,213 (+23%).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

Minimum annual fee: $12,500

The brochure's wording
Sensible Money requires a minimum annual fee of $12,500 for clients engaging in The Juicing® Experience and/or ongoing investment management services.
Sensible Money charges a minimum fee of $12,500 for The Juicing® Experience.

As stated in the firm's Form ADV Part 2A brochure dated March 27, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$742,532,213

$742,532,213 as of October 2026, filing dated March 27, 2026.

Discretionary: $742,532,213.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 104 Assets $54,401,303 (7%)
High net worth individuals
Clients 220 Assets $686,413,013 (92%)
Banking or thrift institutions
Clients 0 Assets $0 (0%)
Investment companies
Clients 0 Assets $0 (0%)
Business development companies
Clients 0 Assets $0 (0%)
Pooled investment vehicles (other than investment companies and business development companies)
Clients 0 Assets $0 (0%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 0 Assets $0 (0%)
Charitable organizations
Clients 2 Assets $1,717,897 (0%)
State or municipal government entities (including government pension plans)
Clients 0 Assets $0 (0%)
Other investment advisers
Clients 0 Assets $0 (0%)
Insurance companies
Clients 0 Assets $0 (0%)
Sovereign wealth funds and foreign official institutions
Clients 0 Assets $0 (0%)
Corporations or other businesses not listed above
Clients 0 Assets $0 (0%)
Other
Clients 0 Assets $0 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Selection of other advisers (including private fund managers)

Registration and firm details

Items 1, 2, 5
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2017 (9 years)
Employees
Total: 16. Performing investment advisory functions: 8.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
18 states or jurisdictions
AZCACTFLGAILLAMANCNENHNJOHPASCTXVAWA

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$308M 2021 $406M 2022 $422M 2023 $515M 2024 $604M 2025 $743M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$742,532,21316March 27, 2026
October 2025$603,666,16617April 30, 2025
October 2024$515,475,87816June 12, 2024
October 2023$422,225,18214May 19, 2023
October 2022$405,671,39813June 10, 2022
October 2021$307,501,21810March 30, 2021

Regulatory assets under management: $307,501,218 in the October 2021 data and $742,532,213 in the October 2026 data, up 141%.

Total employees: 10 in October 2021 and 16 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • Employees performing advisory functions went from 11 to 8.
    • Regulatory assets under management went from $603,666,166 to $742,532,213 (+23%).
  2. January 2026
    • Registered or notice-filed in NE.
    • No longer registered or notice-filed in IN.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
sensiblemoney.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Sensible Money, LLC (CRD 158641): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/sensible-money-llc-scottsdale-az-158641