AdvisorCensus / Financial advisors / Michigan / Flint / Security First Financial
Security First Financial
Filed as SECURITY FIRST FINANCIAL · Legal name Security First Financial Inc.
Security First Financial is an SEC-registered investment advisory firm in Swartz Creek, MI, registered since 2014, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 17, 2026.
Quick answers
From the filingHow is Security First Financial compensated?
On its Form ADV (Item 5.E, October 2026), Security First Financial reports these compensation arrangements: a percentage of assets under its management.
Where is Security First Financial located?
Security First Financial's principal office is in Swartz Creek, MI, according to its Form ADV.
Is Security First Financial registered with the SEC or a state?
Security First Financial is an SEC-registered investment advisory firm, registered since 2014. Status as filed: Approved. CRD 122408.
How much does Security First Financial manage?
Security First Financial reports $299,520,495 in regulatory assets under management in its Form ADV filing dated March 17, 2026 (100% discretionary).
How have Security First Financial's assets and staff changed since 2021?
In the Form ADV data for Security First Financial: Regulatory assets under management: $198,077,517 in the October 2021 data and $299,520,495 in the October 2026 data, up 51%. Total employees: 2 in October 2021 and 2 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Security First Financial serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (572); high net worth individuals (67); corporations or other businesses not listed above (1).
Which custodians does Security First Financial use?
Security First Financial's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.
Does Security First Financial report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/122408
Does Security First Financial state an account minimum?
Its Form ADV Part 2A brochure dated February 6, 2026 says: "Security First Financial has no account minimums."
What changed in Security First Financial's recent Form ADV filings?
In the March 2026 filing data: Employees performing advisory functions went from 1 to 2. Regulatory assets under management went from $268,612,111 to $299,520,495 (+12%). Registered or notice-filed in GA.
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AAccount minimum: None
The brochure's wording
Security First Financial has no account minimums.
As stated in the firm's Form ADV Part 2A brochure dated February 6, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$299,520,495 as of October 2026, filing dated March 17, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Portfolio management for individuals and/or small businesses
Registration and firm details
Items 1, 2, 5- Legal name
- Security First Financial Inc.
- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2014 (12 years)
- Employees
- Total: 2. Performing investment advisory functions: 2.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- States registered or notice-filed
-
7 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $299,520,495 | 2 | March 17, 2026 |
| October 2025 | $268,612,111 | 1 | June 19, 2025 |
| October 2024 | $238,441,339 | 1 | February 6, 2024 |
| October 2023 | $223,858,443 | 1 | February 10, 2023 |
| October 2022 | $259,959,460 | 1 | February 12, 2022 |
| October 2021 | $198,077,517 | 2 | February 8, 2021 |
Regulatory assets under management: $198,077,517 in the October 2021 data and $299,520,495 in the October 2026 data, up 51%.
Total employees: 2 in October 2021 and 2 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- March 2026
- Employees performing advisory functions went from 1 to 2.
- Regulatory assets under management went from $268,612,111 to $299,520,495 (+12%).
- Registered or notice-filed in GA.
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Security First Financial (CRD 122408): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/security-first-financial-swartz-creek-mi-122408