AdvisorCensus / Financial advisors / California / Los Angeles / Second 50 Financial
Second 50 Financial
Filed as SECOND 50 FINANCIAL · Legal name Second 50 Financial LLC
Second 50 Financial is an SEC-registered investment advisory firm in Manhattan Beach, CA, registered since 2022, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated October 1, 2026.
Quick answers
From the filingHow is Second 50 Financial compensated?
On its Form ADV (Item 5.E, October 2026), Second 50 Financial reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).
What does Second 50 Financial's brochure say about its fees?
Its Form ADV Part 2A brochure dated April 22, 2026 states: Asset-based fee: 0.5% to 1% a year (a range, as the brochure states it). Fees can differ by service and may be negotiable; the brochure is the complete statement.
Where is Second 50 Financial located?
Second 50 Financial's principal office is in Manhattan Beach, CA, according to its Form ADV.
Is Second 50 Financial registered with the SEC or a state?
Second 50 Financial is an SEC-registered investment advisory firm, registered since 2022. Status as filed: Approved. CRD 318626.
How much does Second 50 Financial manage?
Second 50 Financial reports $341,645,342 in regulatory assets under management in its Form ADV filing dated October 1, 2026 (100% discretionary).
How have Second 50 Financial's assets and staff changed since 2022?
In the Form ADV data for Second 50 Financial: Regulatory assets under management: $200,000,000 in the October 2022 data and $341,645,342 in the October 2026 data, up 71%. Total employees: 4 in October 2022 and 5 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Second 50 Financial serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (85); high net worth individuals (71).
Which custodians does Second 50 Financial use?
Second 50 Financial's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.
Does Second 50 Financial report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/318626
What changed in Second 50 Financial's recent Form ADV filings?
In the April 2026 filing data: Regulatory assets under management went from $271,505,294 to $341,645,342 (+26%).
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Fixed fees (other than subscription fees)
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AAsset-based fee: 0.5% to 1% a year (a range, as the brochure states it)
The brochure's wording
These fees typically range between 0.50% - 1.00% of the market value of the client’s account annually and may be structured either as part of a tiered fee schedule or as a flat fee rate charged across the entire market value of the client’s account.
As stated in the firm's Form ADV Part 2A brochure dated April 22, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$341,645,342 as of October 2026, filing dated October 1, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
- Selection of other advisers (including private fund managers)
Registration and firm details
Items 1, 2, 5- Legal name
- Second 50 Financial LLC
- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2022 (4 years)
- Employees
- Total: 5. Performing investment advisory functions: 3.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- States registered or notice-filed
-
5 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $341,645,342 | 5 | October 1, 2026 |
| October 2025 | $271,505,294 | 5 | July 9, 2025 |
| October 2024 | $221,795,817 | 5 | August 1, 2024 |
| October 2023 | $194,716,132 | 4 | September 9, 2023 |
| October 2022 | $200,000,000 | 4 | August 17, 2022 |
Regulatory assets under management: $200,000,000 in the October 2022 data and $341,645,342 in the October 2026 data, up 71%.
Total employees: 4 in October 2022 and 5 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- April 2026
- Regulatory assets under management went from $271,505,294 to $341,645,342 (+26%).
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Second 50 Financial (CRD 318626): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/second-50-financial-manhattan-beach-ca-318626