AdvisorCensus / Financial advisors / Georgia / Atlanta / SB Advisory, LLC
SB Advisory, LLC is an SEC-registered investment advisory firm in Atlanta, GA, registered since 2012, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated June 29, 2026.
Quick answers
From the filingHow is SB Advisory, LLC compensated?
On its Form ADV (Item 5.E, October 2026), SB Advisory, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).
Where is SB Advisory, LLC located?
SB Advisory, LLC's principal office is in Atlanta, GA, according to its Form ADV; the July 2026 filing also lists 8 other offices (Schedule D, Section 1.F).
Is SB Advisory, LLC registered with the SEC or a state?
SB Advisory, LLC is an SEC-registered investment advisory firm, registered since 2012. Status as filed: Approved. CRD 154680.
How much does SB Advisory, LLC manage?
SB Advisory, LLC reports $1,101,429,871 in regulatory assets under management in its Form ADV filing dated June 29, 2026 (1% discretionary).
How have SB Advisory, LLC's assets and staff changed since 2021?
In the Form ADV data for SB Advisory, LLC: Regulatory assets under management: $122,629,508 in the October 2021 data and $1,101,429,871 in the October 2026 data, up 798%. Total employees: 23 in October 2021 and 35 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does SB Advisory, LLC serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (2,521); high net worth individuals (113); pension and profit sharing plans (but not the plan participants or government pension plans) (35).
Which custodians does SB Advisory, LLC use?
SB Advisory, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists RBC Capital Markets, LLC as a custodian holding 10% or more of its separately managed account assets.
Does SB Advisory, LLC report any disciplinary disclosures?
Reports 2 disclosure items on Form ADV Item 11: yes answers to 11.E(2) (self-regulatory organization's finding of a rule violation) and 11.E(4) (self-regulatory organization's expulsion, suspension, bar, or restriction). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/154680
What changed in SB Advisory, LLC's recent Form ADV filings?
In the July 2026 filing data: Regulatory assets under management went from $404,771,341 to $1,101,429,871 (+172%). Employees performing advisory functions went from 29 to 30. Added the business name 360 One Advisory. Added the business name ABG Retirement Solutions. Added the business name Gold Leaf Financial. Added the business name Zofingen Private Wealth. No longer lists the business name EM Financial Services. No longer lists the business name Treese Investments LLC. Added an office in Charlotte, NC. Added an office in Grand Rapids, MI. Added an office in Houston, TX. Added an office in Huntington, NY. Added an office in Sumner, WA. Added an office in Winter Park, FL. No longer lists an office in Johns Creek, GA. No longer lists an office in Miami Lakes, FL. No longer lists an office in Toledo, OH.
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AThe brochure lists different fees for different services or strategies. See the firm's brochure (dated June 29, 2026) for its fees and any account minimum, on the SEC's IAPD site.
Regulatory assets under management
Item 5.F$1,101,429,871 as of October 2026, filing dated June 29, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
- Selection of other advisers (including private fund managers)
Registration and firm details
Items 1, 2, 5- Also doing business as
- 360 ONE ADVISORY, ABG RETIREMENT SOLUTIONS, BOWMAN WEALTH MANAGEMENT LLC, CLARITY CAPITAL MANAGEMENT CORP, GOLD LEAF FINANCIAL, GRABE FINANCIAL SERVICES INC, MOHLMAN WEALTH MANAGEMENT, PNW ADVISORY, ROBERT BULLOCH WEALTH MANAGEMENT LLC (ROBERTBULLOCH.COM), THE FINANCIAL ARCHITECTS (FINANCIALARCHITECTS-USA.COM), THE HENDERSON FINANCIAL GROUP & (HYACINTHHENDERSON.COM), ZOFINGEN PRIVATE WEALTH
- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2012 (13 years)
- Employees
- Total: 35. Performing investment advisory functions: 30.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- Other offices (Schedule D, Section 1.F)
-
8 other offices, as of the July 2026 filing
- States registered or notice-filed
-
47 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 112 Reports 2 disclosure items on Form ADV Item 11. View on IAPD.
Questions answered yes on this filing
Regulatory matters Items 11.C to 11.G
- 11.E(2) Has a self-regulatory organization or a commodities exchange ever found that the firm or an advisory affiliate was involved in a violation of its rules, other than a minor rule violation under a plan the SEC approved?
- 11.E(4) Has a self-regulatory organization or a commodities exchange ever disciplined the firm or an advisory affiliate by expelling or suspending it from membership, barring or suspending it from association with other members, or otherwise restricting its activities?
Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. What happened, and who was involved, is on the Disclosure Reporting Pages of the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $1,101,429,871 | 35 | June 29, 2026 |
| October 2025 | $404,771,341 | 29 | May 14, 2025 |
| October 2024 | $285,851,527 | 29 | September 16, 2024 |
| October 2023 | $246,790,040 | 30 | April 3, 2023 |
| October 2022 | $289,873,129 | 35 | March 31, 2022 |
| October 2021 | $122,629,508 | 23 | August 11, 2021 |
Regulatory assets under management: $122,629,508 in the October 2021 data and $1,101,429,871 in the October 2026 data, up 798%.
Total employees: 23 in October 2021 and 35 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- July 2026
- Regulatory assets under management went from $404,771,341 to $1,101,429,871 (+172%).
- Employees performing advisory functions went from 29 to 30.
- Added the business name 360 One Advisory.
- Added the business name ABG Retirement Solutions.
- Added the business name Gold Leaf Financial.
- Added the business name Zofingen Private Wealth.
- No longer lists the business name EM Financial Services.
- No longer lists the business name Treese Investments LLC.
- Added an office in Charlotte, NC.
- Added an office in Grand Rapids, MI.
- Added an office in Houston, TX.
- Added an office in Huntington, NY.
- Added an office in Sumner, WA.
- Added an office in Winter Park, FL.
- No longer lists an office in Johns Creek, GA.
- No longer lists an office in Miami Lakes, FL.
- No longer lists an office in Toledo, OH.
- June 2026
- Updated its list of owners and control persons (Schedule A).
- February 2026
- Updated its list of owners and control persons (Schedule A).
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. SB Advisory, LLC (CRD 154680): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/sb-advisory-llc-atlanta-ga-154680