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Sather Financial Group, Inc.

Victoria, TXSEC-registered investment adviserCRD 109344

Filed as SATHER FINANCIAL GROUP, INC.

Sather Financial Group, Inc. is an SEC-registered investment advisory firm in Victoria, TX, registered since 2000, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated September 10, 2026.

25 years
registered since 2000
$2,267,064,012
assets under management
3 arrangements
Percentage of assets, Hourly and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is Sather Financial Group, Inc. compensated?

On its Form ADV (Item 5.E, October 2026), Sather Financial Group, Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

Where is Sather Financial Group, Inc. located?

Sather Financial Group, Inc.'s principal office is in Victoria, TX, according to its Form ADV; the October 2026 filing also lists 1 other office (Schedule D, Section 1.F).

Is Sather Financial Group, Inc. registered with the SEC or a state?

Sather Financial Group, Inc. is an SEC-registered investment advisory firm, registered since 2000. Status as filed: Approved. CRD 109344.

How much does Sather Financial Group, Inc. manage?

Sather Financial Group, Inc. reports $2,267,064,012 in regulatory assets under management in its Form ADV filing dated September 10, 2026 (100% discretionary).

How have Sather Financial Group, Inc.'s assets and staff changed since 2021?

In the Form ADV data for Sather Financial Group, Inc.: Regulatory assets under management: $1,050,261,019 in the October 2021 data and $2,267,064,012 in the October 2026 data, up 116%. Total employees: 8 in October 2021 and 9 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Sather Financial Group, Inc. serve?

By number of clients on Form ADV Item 5.D: high net worth individuals (247); individuals (other than high net worth individuals) (201); charitable organizations (18).

Which custodians does Sather Financial Group, Inc. use?

Sather Financial Group, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

Does Sather Financial Group, Inc. report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/109344

What changed in Sather Financial Group, Inc.'s recent Form ADV filings?

In the February 2026 filing data: Regulatory assets under management went from $1,948,912,777 to $2,267,064,012 (+16%).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

See the firm's brochure (dated January 26, 2026) for its fees and any account minimum, on the SEC's IAPD site.

Regulatory assets under management

Item 5.F
$2,267,064,012

$2,267,064,012 as of October 2026, filing dated September 10, 2026.

Discretionary: $2,260,356,646.Non-discretionary: $6,707,366.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 201 Assets $73,964,328 (3%)
High net worth individuals
Clients 247 Assets $1,604,941,886 (71%)
Banking or thrift institutions
Clients 0 Assets $0 (0%)
Investment companies
Clients 0 Assets $0 (0%)
Business development companies
Clients 0 Assets $0 (0%)
Pooled investment vehicles (other than investment companies and business development companies)
Clients 0 Assets $0 (0%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 10 Assets $41,122,372 (2%)
Charitable organizations
Clients 18 Assets $305,986,694 (13%)
State or municipal government entities (including government pension plans)
Clients 0 Assets $0 (0%)
Other investment advisers
Clients 0 Assets $0 (0%)
Insurance companies
Clients 0 Assets $0 (0%)
Sovereign wealth funds and foreign official institutions
Clients 0 Assets $0 (0%)
Corporations or other businesses not listed above
Clients 6 Assets $241,048,732 (11%)
Other
Clients 0 Assets $0 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses (other than small businesses) or institutional clients
  • Pension consulting services
  • Educational seminars/workshops

Registration and firm details

Items 1, 2, 5
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2000 (25 years)
Employees
Total: 9. Performing investment advisory functions: 9.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
1 other office, as of the October 2026 filing
New Braunfels, TX
States registered or notice-filed
4 states or jurisdictions
LANENHTX

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$1.05B 2021 $1.43B 2022 $1.7B 2023 $1.73B 2024 $1.95B 2025 $2.27B 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$2,267,064,0129September 10, 2026
October 2025$1,948,912,7779January 9, 2025
October 2024$1,734,316,5338September 6, 2024
October 2023$1,700,650,2617August 30, 2023
October 2022$1,430,955,2417February 22, 2022
October 2021$1,050,261,0198August 3, 2021

Regulatory assets under management: $1,050,261,019 in the October 2021 data and $2,267,064,012 in the October 2026 data, up 116%.

Total employees: 8 in October 2021 and 9 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. February 2026
    • Regulatory assets under management went from $1,948,912,777 to $2,267,064,012 (+16%).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
satherfinancial.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Sather Financial Group, Inc. (CRD 109344): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/sather-financial-group-inc-victoria-tx-109344