AdvisorCensus / Financial advisors / California / San Francisco / Sage Rhino Capital LLC
Sage Rhino Capital LLC is an SEC-registered investment advisory firm in Menlo Park, CA, registered since 2017, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated March 25, 2026.
Quick answers
From the filingHow is Sage Rhino Capital LLC compensated?
On its Form ADV (Item 5.E, October 2026), Sage Rhino Capital LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees). The amounts are in Item 5 of its Form ADV Part 2A brochure.
Where is Sage Rhino Capital LLC located?
Sage Rhino Capital LLC's principal office is in Menlo Park, CA, according to its Form ADV.
Is Sage Rhino Capital LLC registered with the SEC or a state?
Sage Rhino Capital LLC is an SEC-registered investment advisory firm, registered since 2017. Status as filed: Approved. CRD 290148.
How much does Sage Rhino Capital LLC manage?
Sage Rhino Capital LLC reports $883,702,842 in regulatory assets under management in its Form ADV filing dated March 25, 2026 (100% discretionary).
How have Sage Rhino Capital LLC's assets and staff changed since 2021?
In the Form ADV data for Sage Rhino Capital LLC: Regulatory assets under management: $600,403,904 in the October 2021 data and $883,702,842 in the October 2026 data, up 47%. Total employees: 7 in October 2021 and 10 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Sage Rhino Capital LLC serve?
By number of clients on Form ADV Item 5.D: high net worth individuals (139); individuals (other than high net worth individuals) (53); pension and profit sharing plans (but not the plan participants or government pension plans) (2).
Which custodians does Sage Rhino Capital LLC use?
Sage Rhino Capital LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Fidelity Brokerage Services LLC as custodians holding 10% or more of its separately managed account assets.
Does Sage Rhino Capital LLC report any disciplinary disclosures?
Reports 1 disclosure item on Form ADV Item 11: yes answers to 11.H(1)(c) (regulator's civil action dismissed under a settlement). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/290148
What changed in Sage Rhino Capital LLC's recent Form ADV filings?
In the April 2026 filing data: Regulatory assets under management went from $787,017,457 to $883,702,842 (+12%). Registered or notice-filed in CO, TX.
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AThe brochure lists different fees for different services or strategies. See the firm's brochure (dated March 25, 2026) for its fees and any account minimum, on the SEC's IAPD site.
Regulatory assets under management
Item 5.F$883,702,842 as of October 2026, filing dated March 25, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services
- Selection of other advisers (including private fund managers)
Registration and firm details
Items 1, 2, 5- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2017 (8 years)
- Employees
- Total: 10. Performing investment advisory functions: 4.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- States registered or notice-filed
-
6 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 111 Reports 1 disclosure item on Form ADV Item 11. View on IAPD.
Questions answered yes on this filing
Civil court matters Item 11.H
- 11.H(1)(c) Has a domestic or foreign court ever dismissed, under a settlement agreement, an investment-related civil action brought against the firm or an advisory affiliate by a state or foreign financial regulator?
Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. What happened, and who was involved, is on the Disclosure Reporting Pages of the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $883,702,842 | 10 | March 25, 2026 |
| October 2025 | $787,017,457 | 9 | March 21, 2025 |
| October 2024 | $712,243,670 | 8 | April 3, 2024 |
| October 2023 | $617,168,491 | 10 | April 14, 2023 |
| October 2022 | $746,769,280 | 10 | March 21, 2022 |
| October 2021 | $600,403,904 | 7 | March 17, 2021 |
Regulatory assets under management: $600,403,904 in the October 2021 data and $883,702,842 in the October 2026 data, up 47%.
Total employees: 7 in October 2021 and 10 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- April 2026
- Regulatory assets under management went from $787,017,457 to $883,702,842 (+12%).
- Registered or notice-filed in CO, TX.
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Sage Rhino Capital LLC (CRD 290148): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/sage-rhino-capital-llc-menlo-park-ca-290148