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S&A Financial Services, Inc.

Overland Park, KSSEC-registered investment adviserCRD 110471

Filed as S&A FINANCIAL SERVICES, INC.

S&A Financial Services, Inc. is an SEC-registered investment advisory firm in Overland Park, KS, registered since 2000, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated August 14, 2026.

26 years
registered since 2000
$392,271,325
assets under management
2 arrangements
Percentage of assets, Hourly
None
disclosure items (Item 11)

Quick answers

From the filing

How is S&A Financial Services, Inc. compensated?

On its Form ADV (Item 5.E, October 2026), S&A Financial Services, Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges.

How much does S&A Financial Services, Inc. charge?

Its Form ADV Part 2A brochure dated March 23, 2026 states: Hourly rate: $150 an hour (Project oriented financial planning services). Fees can differ by service and may be negotiable; the brochure is the complete statement.

Where is S&A Financial Services, Inc. located?

S&A Financial Services, Inc.'s principal office is in Overland Park, KS, according to its Form ADV; the September 2026 filing also lists 1 other office (Schedule D, Section 1.F).

Is S&A Financial Services, Inc. registered with the SEC or a state?

S&A Financial Services, Inc. is an SEC-registered investment advisory firm, registered since 2000. Status as filed: Approved. CRD 110471.

How much does S&A Financial Services, Inc. manage?

S&A Financial Services, Inc. reports $392,271,325 in regulatory assets under management in its Form ADV filing dated August 14, 2026 (92% discretionary).

How have S&A Financial Services, Inc.'s assets and staff changed since 2021?

In the Form ADV data for S&A Financial Services, Inc.: Regulatory assets under management: $252,561,175 in the October 2021 data and $392,271,325 in the October 2026 data, up 55%. Total employees: 5 in October 2021 and 7 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does S&A Financial Services, Inc. serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (1,076); high net worth individuals (84); pension and profit sharing plans (but not the plan participants or government pension plans) (14).

Which custodians does S&A Financial Services, Inc. use?

S&A Financial Services, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

Does S&A Financial Services, Inc. report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/110471

Does S&A Financial Services, Inc. state an account minimum?

Its Form ADV Part 2A brochure dated March 23, 2026 says: "There is an account minimum, $100,000, which may be waived by the investment advisor, based on the needs of the client and the complexity of the situation."

What changed in S&A Financial Services, Inc.'s recent Form ADV filings?

In the September 2026 filing data: Registered or notice-filed in CO.

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies; see the brochure for them.

Account minimum: $100,000 (the brochure says it may be waived or negotiated)

The brochure's wording
There is an account minimum, $100,000, which may be waived by the investment advisor, based on the needs of the client and the complexity of the situation.

Hourly rate: $150 an hour (Project oriented financial planning services)

The brochure's wording
Project oriented financial planning services are billed on an hourly basis. The base hourly fee rate for these services is $150 per hour.

As stated in the firm's Form ADV Part 2A brochure dated March 23, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$392,271,325

$392,271,325 as of October 2026, filing dated August 14, 2026.

Discretionary: $361,061,212.Non-discretionary: $31,210,113.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 1,076 Assets $186,090,750 (47%)
High net worth individuals
Clients 84 Assets $163,286,431 (42%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 14 Assets $31,210,113 (8%)
Corporations or other businesses not listed above
Clients 9 Assets $11,684,031 (3%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Pension consulting services

Registration and firm details

Items 1, 2, 5
Also doing business as
RICHARDS FINANCIAL SERVICES
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2000 (26 years)
Employees
Total: 7. Performing investment advisory functions: 3.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
1 other office, as of the September 2026 filing
Scott City, KS
States registered or notice-filed
13 states or jurisdictions
AZCACOGAKSMONENHNJOKTXVAWI

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$253M 2021 $294M 2022 $258M 2023 $311M 2024 $322M 2025 $392M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$392,271,3257August 14, 2026
October 2025$321,680,7708March 17, 2025
October 2024$310,609,88711February 28, 2024
October 2023$258,220,52810March 13, 2023
October 2022$293,504,0299March 21, 2022
October 2021$252,561,1755March 11, 2021

Regulatory assets under management: $252,561,175 in the October 2021 data and $392,271,325 in the October 2026 data, up 55%.

Total employees: 5 in October 2021 and 7 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. September 2026
    • Registered or notice-filed in CO.
  2. April 2026
    • Employees performing advisory functions went from 4 to 3.
    • Regulatory assets under management went from $321,680,770 to $392,271,325 (+22%).
    • Registered or notice-filed in CA, GA, NJ, VA, WI.
    • Updated its list of owners and control persons (Schedule A).
  3. January 2026
    • No longer registered or notice-filed in AR, WI.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
richards-financial.comsafinancialservices.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. S&A Financial Services, Inc. (CRD 110471): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/s-and-a-financial-services-inc-overland-park-ks-110471