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AdvisorCensus / Financial advisors / Massachusetts / Boston / Rothwell Investment Advisors

Rothwell Investment Advisors

Salem, MASEC-registered investment adviserCRD 337504

Filed as ROTHWELL INVESTMENT ADVISORS · Legal name Rothwell Investment Advisors LLC

Rothwell Investment Advisors is an SEC-registered investment advisory firm in Salem, MA, registered since 2025, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 30, 2026.

1 year
registered since 2025
$187,689,302
assets under management
1 arrangement
Percentage of assets
None
disclosure items (Item 11)

Quick answers

From the filing

How is Rothwell Investment Advisors compensated?

On its Form ADV (Item 5.E, October 2026), Rothwell Investment Advisors reports these compensation arrangements: a percentage of assets under its management.

Where is Rothwell Investment Advisors located?

Rothwell Investment Advisors' principal office is in Salem, MA, according to its Form ADV.

Is Rothwell Investment Advisors registered with the SEC or a state?

Rothwell Investment Advisors is an SEC-registered investment advisory firm, registered since 2025. Status as filed: Approved. CRD 337504.

How much does Rothwell Investment Advisors manage?

Rothwell Investment Advisors reports $187,689,302 in regulatory assets under management in its Form ADV filing dated March 30, 2026 (100% discretionary).

How have Rothwell Investment Advisors' assets and staff changed since 2025?

In the Form ADV data for Rothwell Investment Advisors: Regulatory assets under management: $0 in the October 2025 data and $187,689,302 in the October 2026 data. Total employees: 4 in October 2025 and 5 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Rothwell Investment Advisors serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (576); high net worth individuals (131); charitable organizations (1).

Which custodians does Rothwell Investment Advisors use?

Rothwell Investment Advisors' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists LPL Financial LLC as a custodian holding 10% or more of its separately managed account assets.

Does Rothwell Investment Advisors report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/337504

Does Rothwell Investment Advisors state an account minimum?

Its Form ADV Part 2A brochure dated March 30, 2026 says: "There is no minimum account size , and Clients are not required to have a certain amount of investment experience or sophistication."

What changed in Rothwell Investment Advisors' recent Form ADV filings?

In the April 2026 filing data: Employees performing advisory functions went from 2 to 3. Updated its list of owners and control persons (Schedule A).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

Account minimum: None

The brochure's wording
There is no minimum account size , and Clients are not required to have a certain amount of investment experience or sophistication.

As stated in the firm's Form ADV Part 2A brochure dated March 30, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$187,689,302

$187,689,302 as of October 2026, filing dated March 30, 2026.

Discretionary: $187,689,302.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 576 Assets $94,762,866 (50%)
High net worth individuals
Clients 131 Assets $91,857,428 (49%)
Charitable organizations
Clients 1 Assets $7,769 (0%)
Corporations or other businesses not listed above
Clients 1 Assets $1,061,239 (1%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses

Registration and firm details

Items 1, 2, 5
Legal name
Rothwell Investment Advisors LLC
Also doing business as
MAITLAND FINANCIAL GROUP
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2025 (1 year)
Employees
Total: 5. Performing investment advisory functions: 3.
Wrap fee program participation
Yes.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
12 states or jurisdictions
CACTFLLAMAMENCNENHNJPRTX

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$0 2025 $188M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$187,689,3025March 30, 2026
October 2025$04July 3, 2025

Regulatory assets under management: $0 in the October 2025 data and $187,689,302 in the October 2026 data.

Total employees: 4 in October 2025 and 5 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • Employees performing advisory functions went from 2 to 3.
    • Updated its list of owners and control persons (Schedule A).
  2. December 2025
    • Regulatory assets under management went from $0 to $188,696,420.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
maitlandfinancialgroup.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Rothwell Investment Advisors (CRD 337504): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/rothwell-investment-advisors-salem-ma-337504