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Rogan & Associates

Safety Harbor, FLSEC-registered investment adviserCRD 42762

Filed as ROGAN & ASSOCIATES · Legal name Rogan & Associates, Inc.

Rogan & Associates is an SEC-registered investment advisory firm in Safety Harbor, FL, registered since 2009, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated May 15, 2026.

17 years
registered since 2009
$709,555,265
assets under management
2 arrangements
Percentage of assets, Hourly
None
disclosure items (Item 11)

Quick answers

From the filing

How is Rogan & Associates compensated?

On its Form ADV (Item 5.E, October 2026), Rogan & Associates reports these compensation arrangements: a percentage of assets under its management; hourly charges.

How much does Rogan & Associates charge?

Its Form ADV Part 2A brochure dated May 15, 2026 states: Asset-based fee: up to 2.25% of assets a year (the maximum the brochure states). Fees can differ by service and may be negotiable; the brochure is the complete statement.

Where is Rogan & Associates located?

Rogan & Associates' principal office is in Safety Harbor, FL, according to its Form ADV; the June 2026 filing also lists 2 other offices (Schedule D, Section 1.F).

Is Rogan & Associates registered with the SEC or a state?

Rogan & Associates is an SEC-registered investment advisory firm, registered since 2009. Status as filed: Approved. CRD 42762.

How much does Rogan & Associates manage?

Rogan & Associates reports $709,555,265 in regulatory assets under management in its Form ADV filing dated May 15, 2026 (100% discretionary).

How have Rogan & Associates' assets and staff changed since 2021?

In the Form ADV data for Rogan & Associates: Regulatory assets under management: $240,734,466 in the October 2021 data and $709,555,265 in the October 2026 data, up 195%. Total employees: 12 in October 2021 and 14 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Rogan & Associates serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (1,191); high net worth individuals (290); corporations or other businesses not listed above (2).

Which custodians does Rogan & Associates use?

Rogan & Associates' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Osaic FS, Inc. as custodians holding 10% or more of its separately managed account assets.

Does Rogan & Associates report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/42762

Does Rogan & Associates state an account minimum?

Its Form ADV Part 2A brochure dated May 15, 2026 says: "R&A generally requires a minimum investment of $10,000, although R&A may accept smaller accounts at its discretion."

What changed in Rogan & Associates' recent Form ADV filings?

In the April 2026 filing data: Employees performing advisory functions went from 10 to 9. Registered or notice-filed in PA. Updated its list of owners and control persons (Schedule A).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

Asset-based fee: up to 2.25% of assets a year (the maximum the brochure states)

The brochure's wording
R&A provides investment advisory services for an asset -based fee. Advisory fees are calculated as a percentage of assets under management and are negotiable. R&A's advisory fees may be up to 2.25% per year

Account minimum: $10,000 (the brochure says it may be waived or negotiated)

The brochure's wording
R&A generally requires a minimum investment of $10,000, although R&A may accept smaller accounts at its discretion.

As stated in the firm's Form ADV Part 2A brochure dated May 15, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$709,555,265

$709,555,265 as of October 2026, filing dated May 15, 2026.

Discretionary: $709,555,265.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 1,191 Assets $237,180,871 (33%)
High net worth individuals
Clients 290 Assets $472,054,776 (67%)
Banking or thrift institutions
Clients 0 Assets $0 (0%)
Investment companies
Clients 0 Assets $0 (0%)
Business development companies
Clients 0 Assets $0 (0%)
Pooled investment vehicles (other than investment companies and business development companies)
Clients 0 Assets $0 (0%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 0 Assets $0 (0%)
Charitable organizations
Clients 0 Assets $0 (0%)
State or municipal government entities (including government pension plans)
Clients 0 Assets $0 (0%)
Other investment advisers
Clients 0 Assets $0 (0%)
Insurance companies
Clients 0 Assets $0 (0%)
Sovereign wealth funds and foreign official institutions
Clients 0 Assets $0 (0%)
Corporations or other businesses not listed above
Clients 2 Assets $319,618 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses

Registration and firm details

Items 1, 2, 5
Legal name
Rogan & Associates, Inc.
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2009 (17 years)
Employees
Total: 14. Performing investment advisory functions: 9.
Wrap fee program participation
Yes.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
2 other offices, as of the June 2026 filing
Lakewood Ranch, FLTampa, FL
States registered or notice-filed
17 states or jurisdictions
AZCAFLGAINLAMINCNENHNYOHPASCTNTXVA

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$241M 2021 $514M 2022 $286M 2023 $586M 2024 $662M 2025 $710M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$709,555,26514May 15, 2026
October 2025$662,228,09416March 27, 2025
October 2024$586,150,26816March 28, 2024
October 2023$286,016,89216August 18, 2023
October 2022$513,816,46114June 14, 2022
October 2021$240,734,46612March 31, 2021

Regulatory assets under management: $240,734,466 in the October 2021 data and $709,555,265 in the October 2026 data, up 195%.

Total employees: 12 in October 2021 and 14 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • Employees performing advisory functions went from 10 to 9.
    • Registered or notice-filed in PA.
    • Updated its list of owners and control persons (Schedule A).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
financialplanningforlife.comroganfinancial.comwhyweplan.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Rogan & Associates (CRD 42762): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/rogan-and-associates-safety-harbor-fl-42762