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Reap Financial Group, LLC

Austin, TXSEC-registered investment adviserCRD 144560

Filed as REAP FINANCIAL GROUP, LLC

Reap Financial Group, LLC is an SEC-registered investment advisory firm in Austin, TX, registered since 2020, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated August 20, 2026.

6 years
registered since 2020
$648,236,003
assets under management
3 arrangements
Percentage of assets, Hourly and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is Reap Financial Group, LLC compensated?

On its Form ADV (Item 5.E, October 2026), Reap Financial Group, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

How much does Reap Financial Group, LLC charge?

Its Form ADV Part 2A brochure dated August 20, 2026 states: Hourly rate: $400 an hour (Financial planning services). Fees can differ by service and may be negotiable; the brochure is the complete statement.

Where is Reap Financial Group, LLC located?

Reap Financial Group, LLC's principal office is in Austin, TX, according to its Form ADV; the September 2026 filing also lists 2 other offices (Schedule D, Section 1.F).

Is Reap Financial Group, LLC registered with the SEC or a state?

Reap Financial Group, LLC is an SEC-registered investment advisory firm, registered since 2020. Status as filed: Approved. CRD 144560.

How much does Reap Financial Group, LLC manage?

Reap Financial Group, LLC reports $648,236,003 in regulatory assets under management in its Form ADV filing dated August 20, 2026 (100% discretionary).

How have Reap Financial Group, LLC's assets and staff changed since 2021?

In the Form ADV data for Reap Financial Group, LLC: Regulatory assets under management: $234,888,982 in the October 2021 data and $648,236,003 in the October 2026 data, up 176%. Total employees: 13 in October 2021 and 28 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Reap Financial Group, LLC serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (1,121); high net worth individuals (163).

Which custodians does Reap Financial Group, LLC use?

Reap Financial Group, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Fidelity Brokerage Services LLC as a custodian holding 10% or more of its separately managed account assets.

Does Reap Financial Group, LLC report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/144560

What changed in Reap Financial Group, LLC's recent Form ADV filings?

In the September 2026 filing data: Updated its list of owners and control persons (Schedule A).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies; see the brochure for them.

Hourly rate: $400 an hour (Financial planning services)

The brochure's wording
Financial planning services are offered either on a fixed fee basis or based on a maximum hourly rate of $400 per hour, depending on the complexity of the client’s planning needs.

As stated in the firm's Form ADV Part 2A brochure dated August 20, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$648,236,003

$648,236,003 as of October 2026, filing dated August 20, 2026.

Discretionary: $648,236,003.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 1,121 Assets $337,687,204 (52%)
High net worth individuals
Clients 163 Assets $308,124,217 (48%)
Corporations or other businesses not listed above
Clients Fewer than 5 Assets $2,424,582 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Selection of other advisers (including private fund managers)
  • Educational seminars/workshops

Registration and firm details

Items 1, 2, 5
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2020 (6 years)
Employees
Total: 28. Performing investment advisory functions: 6.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
2 other offices, as of the September 2026 filing
Austin, TXGeorgetown, TX
States registered or notice-filed
11 states or jurisdictions
ALCACOFLNCOKPASCTNTXWA

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$235M 2021 $300M 2022 $381M 2023 $444M 2024 $510M 2025 $648M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$648,236,00328August 20, 2026
October 2025$510,193,62224June 5, 2025
October 2024$443,510,50520June 27, 2024
October 2023$380,599,14620March 22, 2023
October 2022$299,632,41014April 21, 2022
October 2021$234,888,98213August 10, 2021

Regulatory assets under management: $234,888,982 in the October 2021 data and $648,236,003 in the October 2026 data, up 176%.

Total employees: 13 in October 2021 and 28 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. September 2026
    • Updated its list of owners and control persons (Schedule A).
  2. April 2026
    • Employees performing advisory functions went from 7 to 6.
    • Regulatory assets under management went from $510,193,622 to $648,236,003 (+27%).
  3. December 2025
    • Registered or notice-filed in PA.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
austinfinancialplanner.comaustinsfinancialplanner.comdignityduringdivorce.commoneywontbuyhappiness.commygarate.compooronpaper.comreapevent.comreapfinancial.comreapprivateclient.comreapprivateclient.zoom.usreapwebinar.comretirereadytv.comretirerichlookpoor.comsaveyourbenefits.comwealthradio.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Reap Financial Group, LLC (CRD 144560): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/reap-financial-group-llc-austin-tx-144560