AdvisorCensus / Financial advisors / Florida / Orlando / REA Financial
REA Financial
Filed as REA FINANCIAL · Legal name REA Financial, Inc
REA Financial is an SEC-registered investment advisory firm in Orlando, FL, registered since 2026, reporting $25 million to $100 million in regulatory assets under management in its Form ADV filing dated September 30, 2026.
Quick answers
From the filingHow is REA Financial compensated?
On its Form ADV (Item 5.E, October 2026), REA Financial reports these compensation arrangements: a percentage of assets under its management.
What does REA Financial's brochure say about its fees?
Its Form ADV Part 2A brochure dated August 10, 2026 states: Up to $500,000: 1.5% a year; $500,001 to $1,000,000: 1.35% a year; $1,000,001 to $2,000,000: 1.2% a year; $2,000,001 to $3,000,000: 1% a year; $3,000,001 to $5,000,000: 0.85% a year; Above $5,000,001: 0.75% a year. Fees can differ by service and may be negotiable; the brochure is the complete statement.
Where is REA Financial located?
REA Financial's principal office is in Orlando, FL, according to its Form ADV.
Is REA Financial registered with the SEC or a state?
REA Financial is an SEC-registered investment advisory firm, registered since 2026. Status as filed: 120-Day Approval. CRD 340696.
How much does REA Financial manage?
REA Financial reports $54,836,527 in regulatory assets under management in its Form ADV filing dated September 30, 2026 (78% discretionary).
What types of clients does REA Financial serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (131); high net worth individuals (15).
Which custodians does REA Financial use?
REA Financial's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.
Does REA Financial report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/340696
Does REA Financial state an account minimum?
Its Form ADV Part 2A brochure dated August 10, 2026 says: "We do not have a minimum account size for our asset management services."
What changed in REA Financial's recent Form ADV filings?
In the September 2026 filing data: Updated its list of owners and control persons (Schedule A).
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2A| Assets | Annual rate |
|---|---|
| Up to $500,000 | 1.5% |
| $500,001 to $1,000,000 | 1.35% |
| $1,000,001 to $2,000,000 | 1.2% |
| $2,000,001 to $3,000,000 | 1% |
| $3,000,001 to $5,000,000 | 0.85% |
| Above $5,000,001 | 0.75% |
The brochure's wording
Rea Financial is compensated for providing asset management services by charging a negotiable fee based on the total assets under management. The fees and billing will be pre-determined in writing in the Investment Advisory Agreement executed by you and Rea Financial.
$0 - $500,000 1.5% $500,001 - $1,000,000 1.35% $1,000,001 - $2,000,000 1.2% $2,000,001 - $3,000,000 1% $3,000,001 - $5,000,000 0.85% $5,000,001 + 0.75%
Account minimum: None
The brochure's wording
We do not have a minimum account size for our asset management services.
As stated in the firm's Form ADV Part 2A brochure dated August 10, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$54,836,527 as of October 2026, filing dated September 30, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
- Selection of other advisers (including private fund managers)
Registration and firm details
Items 1, 2, 5- Legal name
- REA Financial, Inc
- Registration
- SEC-registered investment adviser. Status as filed: 120-Day Approval.
- Registered since
- 2026 (0 years)
- Employees
- Total: 3. Performing investment advisory functions: 1.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- States registered or notice-filed
-
2 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Changes in the filing
Last 12 months- September 2026
- Updated its list of owners and control persons (Schedule A).
- May 2026
- Newly registered with the SEC.
- Updated its list of owners and control persons (Schedule A).
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.INot reported.
Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. REA Financial (CRD 340696): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/rea-financial-orlando-fl-340696