AdvisorCensus / Financial advisors / California / Los Angeles / Prudent Investors
Prudent Investors
Filed as PRUDENT INVESTORS · Legal name Prudent Investors Network, Inc.
Prudent Investors is an SEC-registered investment advisory firm in Lake Forest, CA, registered since 2014, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated April 30, 2026.
Quick answers
From the filingHow is Prudent Investors compensated?
On its Form ADV (Item 5.E, October 2026), Prudent Investors reports these compensation arrangements: a percentage of assets under its management; hourly charges.
What does Prudent Investors' brochure say about its fees?
Its Form ADV Part 2A brochure dated March 30, 2026 states: Asset-based fee: up to 1.4% of assets a year (the maximum the brochure states). Fees can differ by service and may be negotiable; the brochure is the complete statement.
Where is Prudent Investors located?
Prudent Investors' principal office is in Lake Forest, CA, according to its Form ADV.
Is Prudent Investors registered with the SEC or a state?
Prudent Investors is an SEC-registered investment advisory firm, registered since 2014. Status as filed: Approved. CRD 127284.
How much does Prudent Investors manage?
Prudent Investors reports $515,799,473 in regulatory assets under management in its Form ADV filing dated April 30, 2026 (100% discretionary).
How have Prudent Investors' assets and staff changed since 2021?
In the Form ADV data for Prudent Investors: Regulatory assets under management: $179,301,983 in the October 2021 data and $515,799,473 in the October 2026 data, up 188%. Total employees: 6 in October 2021 and 8 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Prudent Investors serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (514); high net worth individuals (156).
Which custodians does Prudent Investors use?
Prudent Investors' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.
Does Prudent Investors report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/127284
Does Prudent Investors state an account minimum?
Its Form ADV Part 2A brochure dated March 30, 2026 says: "Our minimum initial account value is $250,000; however, we may accept accounts for less than the minimum at our sole discretion."
What changed in Prudent Investors' recent Form ADV filings?
In the May 2026 filing data: Updated its list of owners and control persons (Schedule A).
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Hourly charges
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AAsset-based fee: up to 1.4% of assets a year (the maximum the brochure states)
The brochure's wording
Our maximum annual fee for managed account is 1.4% and the specific advisory fees are set forth in your management agreement.
Account minimum: $250,000 (the brochure says it may be waived or negotiated)
The brochure's wording
Our minimum initial account value is $250,000; however, we may accept accounts for less than the minimum at our sole discretion.
As stated in the firm's Form ADV Part 2A brochure dated March 30, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$515,799,473 as of October 2026, filing dated April 30, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
- Publication of periodicals or newsletters
- Educational seminars/workshops
- Other
Registration and firm details
Items 1, 2, 5- Legal name
- Prudent Investors Network, Inc.
- Also doing business as
- PRUDENT INVESTORS
- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2014 (12 years)
- Employees
- Total: 8. Performing investment advisory functions: 3.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- States registered or notice-filed
-
9 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $515,799,473 | 8 | April 30, 2026 |
| October 2025 | $409,250,453 | 8 | March 27, 2025 |
| October 2024 | $295,437,651 | 5 | August 1, 2024 |
| October 2023 | $238,314,052 | 5 | September 6, 2023 |
| October 2022 | $244,811,821 | 6 | September 23, 2022 |
| October 2021 | $179,301,983 | 6 | September 16, 2021 |
Regulatory assets under management: $179,301,983 in the October 2021 data and $515,799,473 in the October 2026 data, up 188%.
Total employees: 6 in October 2021 and 8 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- May 2026
- Updated its list of owners and control persons (Schedule A).
- April 2026
- Employees performing advisory functions went from 4 to 3.
- Regulatory assets under management went from $409,250,453 to $515,799,473 (+26%).
- January 2026
- No longer registered or notice-filed in FL, TX.
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Prudent Investors (CRD 127284): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/prudent-investors-lake-forest-ca-127284