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AdvisorCensus / Financial advisors / California / Los Angeles / Prudent Investors

Prudent Investors

Lake Forest, CASEC-registered investment adviserCRD 127284

Filed as PRUDENT INVESTORS · Legal name Prudent Investors Network, Inc.

Prudent Investors is an SEC-registered investment advisory firm in Lake Forest, CA, registered since 2014, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated April 30, 2026.

12 years
registered since 2014
$515,799,473
assets under management
2 arrangements
Percentage of assets, Hourly
None
disclosure items (Item 11)

Quick answers

From the filing

How is Prudent Investors compensated?

On its Form ADV (Item 5.E, October 2026), Prudent Investors reports these compensation arrangements: a percentage of assets under its management; hourly charges.

What does Prudent Investors' brochure say about its fees?

Its Form ADV Part 2A brochure dated March 30, 2026 states: Asset-based fee: up to 1.4% of assets a year (the maximum the brochure states). Fees can differ by service and may be negotiable; the brochure is the complete statement.

Where is Prudent Investors located?

Prudent Investors' principal office is in Lake Forest, CA, according to its Form ADV.

Is Prudent Investors registered with the SEC or a state?

Prudent Investors is an SEC-registered investment advisory firm, registered since 2014. Status as filed: Approved. CRD 127284.

How much does Prudent Investors manage?

Prudent Investors reports $515,799,473 in regulatory assets under management in its Form ADV filing dated April 30, 2026 (100% discretionary).

How have Prudent Investors' assets and staff changed since 2021?

In the Form ADV data for Prudent Investors: Regulatory assets under management: $179,301,983 in the October 2021 data and $515,799,473 in the October 2026 data, up 188%. Total employees: 6 in October 2021 and 8 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Prudent Investors serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (514); high net worth individuals (156).

Which custodians does Prudent Investors use?

Prudent Investors' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

Does Prudent Investors report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/127284

Does Prudent Investors state an account minimum?

Its Form ADV Part 2A brochure dated March 30, 2026 says: "Our minimum initial account value is $250,000; however, we may accept accounts for less than the minimum at our sole discretion."

What changed in Prudent Investors' recent Form ADV filings?

In the May 2026 filing data: Updated its list of owners and control persons (Schedule A).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

Asset-based fee: up to 1.4% of assets a year (the maximum the brochure states)

The brochure's wording
Our maximum annual fee for managed account is 1.4% and the specific advisory fees are set forth in your management agreement.

Account minimum: $250,000 (the brochure says it may be waived or negotiated)

The brochure's wording
Our minimum initial account value is $250,000; however, we may accept accounts for less than the minimum at our sole discretion.

As stated in the firm's Form ADV Part 2A brochure dated March 30, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$515,799,473

$515,799,473 as of October 2026, filing dated April 30, 2026.

Discretionary: $515,799,473.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 514 Assets $172,871,959 (34%)
High net worth individuals
Clients 156 Assets $342,927,514 (66%)
Banking or thrift institutions
Clients 0 Assets $0 (0%)
Investment companies
Clients 0 Assets $0 (0%)
Business development companies
Clients 0 Assets $0 (0%)
Pooled investment vehicles (other than investment companies and business development companies)
Clients 0 Assets $0 (0%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 0 Assets $0 (0%)
Charitable organizations
Clients 0 Assets $0 (0%)
State or municipal government entities (including government pension plans)
Clients 0 Assets $0 (0%)
Other investment advisers
Clients 0 Assets $0 (0%)
Insurance companies
Clients 0 Assets $0 (0%)
Sovereign wealth funds and foreign official institutions
Clients 0 Assets $0 (0%)
Corporations or other businesses not listed above
Clients 0 Assets $0 (0%)
Other
Clients 0 Assets $0 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Publication of periodicals or newsletters
  • Educational seminars/workshops
  • Other

Registration and firm details

Items 1, 2, 5
Legal name
Prudent Investors Network, Inc.
Also doing business as
PRUDENT INVESTORS
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2014 (12 years)
Employees
Total: 8. Performing investment advisory functions: 3.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
9 states or jurisdictions
AZCACOHIIDLAMINVUT

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$179M 2021 $245M 2022 $238M 2023 $295M 2024 $409M 2025 $516M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$515,799,4738April 30, 2026
October 2025$409,250,4538March 27, 2025
October 2024$295,437,6515August 1, 2024
October 2023$238,314,0525September 6, 2023
October 2022$244,811,8216September 23, 2022
October 2021$179,301,9836September 16, 2021

Regulatory assets under management: $179,301,983 in the October 2021 data and $515,799,473 in the October 2026 data, up 188%.

Total employees: 6 in October 2021 and 8 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. May 2026
    • Updated its list of owners and control persons (Schedule A).
  2. April 2026
    • Employees performing advisory functions went from 4 to 3.
    • Regulatory assets under management went from $409,250,453 to $515,799,473 (+26%).
  3. January 2026
    • No longer registered or notice-filed in FL, TX.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
prudentinvestors.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Prudent Investors (CRD 127284): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/prudent-investors-lake-forest-ca-127284