AdvisorCensus / Financial advisors / Texas / Houston / Prota Financial
Prota Financial is an SEC-registered investment advisory firm in Houston, TX, registered since 2022, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated February 26, 2026.
Quick answers
From the filingHow is Prota Financial compensated?
On its Form ADV (Item 5.E, October 2026), Prota Financial reports these compensation arrangements: a percentage of assets under its management.
How much does Prota Financial charge?
Its Form ADV Part 2A brochure dated February 26, 2026 states: Up to $1,000,000: 1% a year; $1,000,000 to $3,000,000: 0.75% a year; Above $3,000,000: 0.5% a year. Fees can differ by service and may be negotiable; the brochure is the complete statement.
Where is Prota Financial located?
Prota Financial's principal office is in Houston, TX, according to its Form ADV; the March 2026 filing also lists 17 other offices (Schedule D, Section 1.F).
Is Prota Financial registered with the SEC or a state?
Prota Financial is an SEC-registered investment advisory firm, registered since 2022. Status as filed: Approved. CRD 283776.
How much does Prota Financial manage?
Prota Financial reports $270,372,201 in regulatory assets under management in its Form ADV filing dated February 26, 2026 (100% discretionary).
How have Prota Financial's assets and staff changed since 2022?
In the Form ADV data for Prota Financial: Regulatory assets under management: $114,168,331 in the October 2022 data and $270,372,201 in the October 2026 data, up 137%. Total employees: 5 in October 2022 and 13 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Prota Financial serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (588); high net worth individuals (85).
Which custodians does Prota Financial use?
Prota Financial's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.
Does Prota Financial report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/283776
Does Prota Financial state an account minimum?
Its Form ADV Part 2A brochure dated February 26, 2026 says: "Prota Financial does not impose a minimum account balance for the opening of an account with the Adviser." "We have no minimum account opening balance."
What changed in Prota Financial's recent Form ADV filings?
In the March 2026 filing data: Regulatory assets under management went from $233,673,316 to $270,372,201 (+16%).
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2A| Assets | Annual rate |
|---|---|
| Up to $1,000,000 | 1% |
| $1,000,000 to $3,000,000 | 0.75% |
| Above $3,000,000 | 0.5% |
The brochure's wording
Annual Management Fee Schedule (billed monthly) for all managed accounts custodied at Charles Schwab & Co., Inc. or other custodian holding discretionary assets: First $1,000,000 1.00 % Next $2,000,000 0.75 % Rest over $3,000,000 0.50 %
Account minimum: None
The brochure's wording
Prota Financial does not impose a minimum account balance for the opening of an account with the Adviser.
We have no minimum account opening balance.
As stated in the firm's Form ADV Part 2A brochure dated February 26, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$270,372,201 as of October 2026, filing dated February 26, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Portfolio management for individuals and/or small businesses
Registration and firm details
Items 1, 2, 5- Legal name
- Prota Financial, LLC
- Also doing business as
- PROTA
- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2022 (4 years)
- Employees
- Total: 13. Performing investment advisory functions: 13.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- Other offices (Schedule D, Section 1.F)
-
17 other offices, as of the March 2026 filing
- States registered or notice-filed
-
6 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $270,372,201 | 13 | February 26, 2026 |
| October 2025 | $233,673,316 | 12 | March 3, 2025 |
| October 2024 | $182,022,262 | 12 | August 22, 2024 |
| October 2023 | $127,669,314 | 12 | August 31, 2023 |
| October 2022 | $114,168,331 | 5 | May 17, 2022 |
Regulatory assets under management: $114,168,331 in the October 2022 data and $270,372,201 in the October 2026 data, up 137%.
Total employees: 5 in October 2022 and 13 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- March 2026
- Regulatory assets under management went from $233,673,316 to $270,372,201 (+16%).
- December 2025
- Employees performing advisory functions went from 12 to 13.
- Registered or notice-filed in MA.
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Prota Financial (CRD 283776): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/prota-financial-houston-tx-283776