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Professional Financial Advisors, LLC

North Platte, NESEC-registered investment adviserCRD 173719

Filed as PROFESSIONAL FINANCIAL ADVISORS, LLC

Professional Financial Advisors, LLC is an SEC-registered investment advisory firm in North Platte, NE, registered since 2019, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated June 24, 2026.

7 years
registered since 2019
$769,807,736
assets under management
4 arrangements
Percentage of assets, Hourly and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is Professional Financial Advisors, LLC compensated?

On its Form ADV (Item 5.E, October 2026), Professional Financial Advisors, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); other.

How much does Professional Financial Advisors, LLC charge?

Its Form ADV Part 2A brochure dated March 9, 2026 states: Flat fee: $5,000 (broad based planning services); Hourly rate: $500 an hour (specific services…). Fees can differ by service and may be negotiable; the brochure is the complete statement.

Where is Professional Financial Advisors, LLC located?

Professional Financial Advisors, LLC's principal office is in North Platte, NE, according to its Form ADV; the July 2026 filing also lists 3 other offices (Schedule D, Section 1.F).

Is Professional Financial Advisors, LLC registered with the SEC or a state?

Professional Financial Advisors, LLC is an SEC-registered investment advisory firm, registered since 2019. Status as filed: Approved. CRD 173719.

How much does Professional Financial Advisors, LLC manage?

Professional Financial Advisors, LLC reports $769,807,736 in regulatory assets under management in its Form ADV filing dated June 24, 2026 (86% discretionary).

How have Professional Financial Advisors, LLC's assets and staff changed since 2021?

In the Form ADV data for Professional Financial Advisors, LLC: Regulatory assets under management: $279,668,079 in the October 2021 data and $769,807,736 in the October 2026 data, up 175%. Total employees: 9 in October 2021 and 12 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Professional Financial Advisors, LLC serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (3,121); high net worth individuals (193); corporations or other businesses not listed above (11).

Which custodians does Professional Financial Advisors, LLC use?

Professional Financial Advisors, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

Does Professional Financial Advisors, LLC report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/173719

What changed in Professional Financial Advisors, LLC's recent Form ADV filings?

In the July 2026 filing data: Registered or notice-filed in OH.

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)
  • Other

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies; see the brochure for them.

Flat fee: $5,000 (broad based planning services)

The brochure's wording
Fixed Fees: PFA will charge a fixed fee of up to $ 5,000, for broad based planning services.

Hourly rate: $500 an hour (specific services…)

The brochure's wording
Hourly Fees: PFA charges an hourly fee of up to $500 for clients who request specific services (such as a modular plan or hourly consulting services).

As stated in the firm's Form ADV Part 2A brochure dated March 9, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$769,807,736

$769,807,736 as of October 2026, filing dated June 24, 2026.

Discretionary: $665,125,164.Non-discretionary: $104,682,572.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 3,121 Assets $229,852,541 (30%)
High net worth individuals
Clients 193 Assets $267,122,816 (35%)
Banking or thrift institutions
Clients 3 Assets $19,842,304 (3%)
Investment companies
Clients 0 Assets $0 (0%)
Business development companies
Clients 0 Assets $0 (0%)
Pooled investment vehicles (other than investment companies and business development companies)
Clients 0 Assets $0 (0%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 2 Assets $2,691,529 (0%)
Charitable organizations
Clients 4 Assets $13,287,992 (2%)
State or municipal government entities (including government pension plans)
Clients 1 Assets $70,390,708 (9%)
Other investment advisers
Clients 0 Assets $0 (0%)
Insurance companies
Clients 8 Assets $2,287,103 (0%)
Sovereign wealth funds and foreign official institutions
Clients 0 Assets $0 (0%)
Corporations or other businesses not listed above
Clients 11 Assets $11,758,031 (2%)
Other
Clients 2 Assets $152,574,712 (20%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Pension consulting services
  • Selection of other advisers (including private fund managers)
  • Other

Registration and firm details

Items 1, 2, 5
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2019 (7 years)
Employees
Total: 12. Performing investment advisory functions: 7.
Wrap fee program participation
Yes.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
3 other offices, as of the July 2026 filing
Hastings, NEKearney, NEOverland Park, KS
States registered or notice-filed
12 states or jurisdictions
AZCOIAINKSLAMONEOHSDTXWY

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$280M 2021 $391M 2022 $307M 2023 $500M 2024 $614M 2025 $770M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$769,807,73612June 24, 2026
October 2025$614,113,38510June 11, 2025
October 2024$500,317,9447March 28, 2024
October 2023$307,300,2047March 17, 2023
October 2022$390,951,2148March 18, 2022
October 2021$279,668,0799March 21, 2021

Regulatory assets under management: $279,668,079 in the October 2021 data and $769,807,736 in the October 2026 data, up 175%.

Total employees: 9 in October 2021 and 12 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. July 2026
    • Registered or notice-filed in OH.
  2. April 2026
    • Employees performing advisory functions went from 6 to 7.
    • Regulatory assets under management went from $614,113,385 to $769,807,736 (+25%).
    • No longer lists an office in Grand Island, NE.
    • No longer lists an office in Lincoln, NE.
    • No longer lists an office in Scottsbluff, NE.
  3. December 2025
    • Registered or notice-filed in AZ, IA, IN.
    • Updated its list of owners and control persons (Schedule A).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
pfaretire.compfaretirebw.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Professional Financial Advisors, LLC (CRD 173719): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/professional-financial-advisors-llc-north-platte-ne-173719