AdvisorCensus / Financial advisors / Washington / Seattle / Private Advisory
Private Advisory
Filed as PRIVATE ADVISORY · Legal name Private Advisory Group LLC
Private Advisory is an SEC-registered investment advisory firm in Redmond, WA, registered since 2014, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated August 18, 2026.
Quick answers
From the filingHow is Private Advisory compensated?
On its Form ADV (Item 5.E, October 2026), Private Advisory reports these compensation arrangements: a percentage of assets under its management; performance-based fees.
Where is Private Advisory located?
Private Advisory's principal office is in Redmond, WA, according to its Form ADV; the September 2026 filing also lists 1 other office (Schedule D, Section 1.F).
Is Private Advisory registered with the SEC or a state?
Private Advisory is an SEC-registered investment advisory firm, registered since 2014. Status as filed: Approved. CRD 170043.
How much does Private Advisory manage?
Private Advisory reports $2,144,656,403 in regulatory assets under management in its Form ADV filing dated August 18, 2026 (100% discretionary).
How have Private Advisory's assets and staff changed since 2021?
In the Form ADV data for Private Advisory: Regulatory assets under management: $476,742,456 in the October 2021 data and $2,144,656,403 in the October 2026 data, up 350%. Total employees: 8 in October 2021 and 31 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Private Advisory serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (596); high net worth individuals (319); corporations or other businesses not listed above (14).
Which custodians does Private Advisory use?
Private Advisory's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.
Does Private Advisory report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/170043
Does Private Advisory state an account minimum?
Its Form ADV Part 2A brochure dated June 12, 2026 says: "Private Advisory imposes a minimum account size requirement of $500,000 of assets under management." "We may waive the minimum account size requirement in our discretion or combine related accounts to achieve the minimum account size."
What changed in Private Advisory's recent Form ADV filings?
In the September 2026 filing data: Registered or notice-filed in GA, NV, TN, WY.
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Performance-based fees
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AThe brochure lists different fees for different services or strategies; see the brochure for them.
Account minimum: $500,000 (the brochure says it may be waived or negotiated)
The brochure's wording
Private Advisory imposes a minimum account size requirement of $500,000 of assets under management.
We may waive the minimum account size requirement in our discretion or combine related accounts to achieve the minimum account size.
As stated in the firm's Form ADV Part 2A brochure dated June 12, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$2,144,656,403 as of October 2026, filing dated August 18, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
Registration and firm details
Items 1, 2, 5- Legal name
- Private Advisory Group LLC
- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2014 (12 years)
- Employees
- Total: 31. Performing investment advisory functions: 12.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- Other offices (Schedule D, Section 1.F)
-
1 other office, as of the September 2026 filing
- States registered or notice-filed
-
14 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $2,144,656,403 | 31 | August 18, 2026 |
| October 2025 | $1,316,456,660 | 26 | April 10, 2025 |
| October 2024 | $900,483,416 | 18 | March 27, 2024 |
| October 2023 | $642,174,000 | 16 | March 24, 2023 |
| October 2022 | $687,488,520 | 14 | August 8, 2022 |
| October 2021 | $476,742,456 | 8 | April 26, 2021 |
Regulatory assets under management: $476,742,456 in the October 2021 data and $2,144,656,403 in the October 2026 data, up 350%.
Total employees: 8 in October 2021 and 31 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- September 2026
- Registered or notice-filed in GA, NV, TN, WY.
- July 2026
- Regulatory assets under management went from $1,690,354,300 to $2,144,656,403 (+27%).
- April 2026
- Employees performing advisory functions went from 13 to 12.
- Regulatory assets under management went from $1,316,456,660 to $1,690,354,300 (+28%).
- March 2026
- Added an office in Lehi, UT.
- No longer lists an office in Draper, UT.
- Updated its list of owners and control persons (Schedule A).
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Private Advisory (CRD 170043): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/private-advisory-redmond-wa-170043