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Princeton Investment Management Company

SEC-registered investment adviserCRD 105891

Filed as PRINCETON INVESTMENT MANAGEMENT COMPANY · Legal name Primm & Co Inc

Princeton Investment Management Company is an SEC-registered investment advisory firm, registered since 1987, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated January 20, 2026.

39 years
registered since 1987
$111,819,874
assets under management
2 arrangements
Percentage of assets, Fixed fees
None
disclosure items (Item 11)

Quick answers

From the filing

How is Princeton Investment Management Company compensated?

On its Form ADV (Item 5.E, October 2026), Princeton Investment Management Company reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).

Is Princeton Investment Management Company registered with the SEC or a state?

Princeton Investment Management Company is an SEC-registered investment advisory firm, registered since 1987. Status as filed: Approved. CRD 105891.

How much does Princeton Investment Management Company manage?

Princeton Investment Management Company reports $111,819,874 in regulatory assets under management in its Form ADV filing dated January 20, 2026 (24% discretionary).

How have Princeton Investment Management Company's assets and staff changed since 2021?

In the Form ADV data for Princeton Investment Management Company: Regulatory assets under management: $124,377,494 in the October 2021 data and $111,819,874 in the October 2026 data, down 10%. Total employees: 2 in October 2021 and 2 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Princeton Investment Management Company serve?

By number of clients on Form ADV Item 5.D: high net worth individuals (13).

Which custodians does Princeton Investment Management Company use?

Princeton Investment Management Company's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Morgan Stanley as custodians holding 10% or more of its separately managed account assets.

Does Princeton Investment Management Company report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/105891

Does Princeton Investment Management Company state an account minimum?

Its Form ADV Part 2A brochure dated January 20, 2026 says: "We do not have minimum requirements for opening or maintaining an account."

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

Account minimum: None

The brochure's wording
We do not have minimum requirements for opening or maintaining an account.

As stated in the firm's Form ADV Part 2A brochure dated January 20, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$111,819,874

$111,819,874 as of October 2026, filing dated January 20, 2026.

Discretionary: $26,524,326.Non-discretionary: $85,295,548.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients Fewer than 5 Assets $771,340 (1%)
High net worth individuals
Clients 13 Assets $111,048,534 (99%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Portfolio management for individuals and/or small businesses

Registration and firm details

Items 1, 2, 5
Legal name
Primm & Co Inc
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
1987 (39 years)
Employees
Total: 2. Performing investment advisory functions: 1.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
2 states or jurisdictions
FLNJ

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$124M 2021 $136M 2022 $130M 2023 $109M 2024 $106M 2025 $112M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$111,819,8742January 20, 2026
October 2025$106,421,5832January 6, 2025
October 2024$109,135,1492January 19, 2024
October 2023$129,845,2972January 4, 2023
October 2022$136,413,7062February 1, 2022
October 2021$124,377,4942February 8, 2021

Regulatory assets under management: $124,377,494 in the October 2021 data and $111,819,874 in the October 2026 data, down 10%.

Total employees: 2 in October 2021 and 2 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months

No changes to these filed facts in the last 12 months of filing data.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I

Not reported.

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Princeton Investment Management Company (CRD 105891): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/princeton-investment-management-company-105891