AdvisorCensus / Financial advisors / New Jersey / Trenton / Princeton Equity Group
Princeton Equity Group
Filed as PRINCETON EQUITY GROUP · Legal name Princeton Equity Advisors, LP
Princeton Equity Group is an SEC-registered investment advisory firm in Princeton, NJ, registered since 2021, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated March 30, 2026.
Quick answers
From the filingHow is Princeton Equity Group compensated?
On its Form ADV (Item 5.E, October 2026), Princeton Equity Group reports these compensation arrangements: a percentage of assets under its management; performance-based fees.
Where is Princeton Equity Group located?
Princeton Equity Group's principal office is in Princeton, NJ, according to its Form ADV; the April 2026 filing also lists 1 other office (Schedule D, Section 1.F).
Is Princeton Equity Group registered with the SEC or a state?
Princeton Equity Group is an SEC-registered investment advisory firm, registered since 2021. Status as filed: Approved. CRD 310405.
How much does Princeton Equity Group manage?
Princeton Equity Group reports $1,716,754,013 in regulatory assets under management in its Form ADV filing dated March 30, 2026 (100% discretionary).
How have Princeton Equity Group's assets and staff changed since 2022?
In the Form ADV data for Princeton Equity Group: Regulatory assets under management: $410,420,805 in the October 2022 data and $1,716,754,013 in the October 2026 data, up 318%. Total employees: 13 in October 2022 and 25 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Princeton Equity Group serve?
By number of clients on Form ADV Item 5.D: pooled investment vehicles (other than investment companies and business development companies) (8).
Does Princeton Equity Group report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/310405
What changed in Princeton Equity Group's recent Form ADV filings?
In the April 2026 filing data: Employees performing advisory functions went from 14 to 21. Regulatory assets under management went from $1,385,632,334 to $1,716,754,013 (+24%).
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Performance-based fees
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AThe brochure lists different fees for different services or strategies. See the firm's brochure (dated March 30, 2026) for its fees and any account minimum, on the SEC's IAPD site.
Regulatory assets under management
Item 5.F$1,716,754,013 as of October 2026, filing dated March 30, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Portfolio management for pooled investment vehicles (other than investment companies)
Registration and firm details
Items 1, 2, 5- Legal name
- Princeton Equity Advisors, LP
- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2021 (4 years)
- Employees
- Total: 25. Performing investment advisory functions: 21.
- Wrap fee program participation
- No.
- Other offices (Schedule D, Section 1.F)
-
1 other office, as of the April 2026 filing
- States registered or notice-filed
-
2 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $1,716,754,013 | 25 | March 30, 2026 |
| October 2025 | $1,385,632,334 | 18 | March 28, 2025 |
| October 2024 | $1,373,151,359 | 17 | July 8, 2024 |
| October 2023 | $471,731,589 | 13 | July 12, 2023 |
| October 2022 | $410,420,805 | 13 | March 15, 2022 |
Regulatory assets under management: $410,420,805 in the October 2022 data and $1,716,754,013 in the October 2026 data, up 318%.
Total employees: 13 in October 2022 and 25 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- April 2026
- Employees performing advisory functions went from 14 to 21.
- Regulatory assets under management went from $1,385,632,334 to $1,716,754,013 (+24%).
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Princeton Equity Group (CRD 310405): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/princeton-equity-group-princeton-nj-310405