Primerica Advisors

• A percentage of assets under your management

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

See the firm's brochure (dated March 20, 2026) for its fees and any account minimum, on the SEC's IAPD site.

$15,536,099,534 as of October 2026, filing dated September 8, 2026.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

• Portfolio management for individuals and/or small businesses

Legal name

PFS Investments Inc.

Also doing business as

BLUE MOUNTAIN FINANCIAL GROUP, BOHANNAN FINANCIAL, CASTLEROCK FINANCIAL GROUP, CMJ FINANCIAL GROUP, DEEVERS AND SONS, DIEHL FINANCIAL GROUP, DIGI FINANCIAL, DRAKE FINANCIAL GROUP, E.H.R. FINANCIAL GROUP, KELLER FINANCIAL ASSOCIATES, LANDMARK FINANCIAL GROUP, LASHNER FINANCIAL GROUP, LOE FINANICAL GROUP, NEWMAN FINANCIAL GROUP, PRIMEVISION FINANCIAL GROUP, SHEPPARD FINANCIAL GROUP, SWOPE FINANCIAL PARTNERS, TORCHLIGHT FINANCIAL GROUP

Registration

SEC-registered investment adviser. Status as filed: Approved.

Registered since

2011 (15 years)

Employees

Total: 3,992. Performing investment advisory functions: 3,959.

Wrap fee program participation

Yes.

Custodians (Schedule D, Section 5.K(3))

Pershing LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)

25 other offices, as of the October 2026 filing

Bethel, CTBurbank, CACenterville, OHClifton Park, NYCumming, GAFindlay, OHFt Wright, KYGilbert, AZHiawatha, IALa Crosse, WIMadison, WIMaumee, OHMesa, AZMetairie, LAMiddletown, NYMilan, OHPhoenix, AZRolling Meadows, ILSalinas, CASpringdale, OHTempe, AZTucson, AZWest Chester, OHWilliamsburg, VAWorthington, OH

States registered or notice-filed

53 states or jurisdictions

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SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

8 Reports 8 disclosure items on Form ADV Item 11. View on IAPD.

Questions answered yes on this filing

Criminal matters Items 11.A and 11.B

• 11.A(2) In the past ten years, has the firm or an advisory affiliate been charged with a felony?

Regulatory matters Items 11.C to 11.G

• 11.D(1) Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate made a false statement or omission, or was dishonest, unfair, or unethical?
• 11.D(2) Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate was involved in a violation of investment-related regulations or statutes?
• 11.D(4) In the past ten years, has another federal regulator, a state regulator, or a foreign financial regulator entered an order against the firm or an advisory affiliate in connection with investment-related activity?
• 11.D(5) Has another federal regulator, a state regulator, or a foreign financial regulator ever denied, suspended, or revoked the registration or license of the firm or an advisory affiliate, prevented either by order from associating with an investment-related business, or restricted either one's activity?
• 11.E(1) Has a self-regulatory organization (such as FINRA) or a commodities exchange ever found that the firm or an advisory affiliate made a false statement or omission?
• 11.E(2) Has a self-regulatory organization or a commodities exchange ever found that the firm or an advisory affiliate was involved in a violation of its rules, other than a minor rule violation under a plan the SEC approved?
• 11.E(4) Has a self-regulatory organization or a commodities exchange ever disciplined the firm or an advisory affiliate by expelling or suspending it from membership, barring or suspending it from association with other members, or otherwise restricting its activities?

Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. What happened, and who was involved, is on the Disclosure Reporting Pages of the IAPD record. Reading a firm's disclosures

Regulatory assets under management: $5,090,244,164 in the October 2021 data and $15,536,099,534 in the October 2026 data, up 205%.

Total employees: 3,784 in October 2021 and 3,992 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

1. October 2026
   • Updated its list of owners and control persons (Schedule A).
2. August 2026
   • Its Item 11 disclosure answers changed (now yes: 11.A(2); now no: 11.D(3)).
3. April 2026
   • Added the business name Digi Financial.
   • Employees performing advisory functions went from 3732 to 3959.
   • Regulatory assets under management went from $11,156,017,804 to $15,536,099,534 (+39%).
   • Changed its office addresses in Worthington, OH.
   • Added an office in Cumming, GA.
   • Added an office in Springdale, OH.
   • Added an office in Tempe, AZ.
   • Added an office in Williamsburg, VA.
   • No longer lists an office in Allentown, PA.
   • No longer lists an office in Centerville, OH.
   • No longer lists an office in Houston, TX.
   • No longer lists an office in West Chester, OH.
   • Updated its list of owners and control persons (Schedule A).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.