Prime Capital Financial

• A percentage of assets under your management
• Hourly charges
• Fixed fees (other than subscription fees)
• Performance-based fees
• Other

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

See the firm's brochure (dated June 1, 2026) for its fees and any account minimum, on the SEC's IAPD site.

$39,139,607,871 as of October 2026, filing dated June 1, 2026.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

• Financial planning services
• Portfolio management for individuals and/or small businesses
• Portfolio management for pooled investment vehicles (other than investment companies)
• Portfolio management for businesses (other than small businesses) or institutional clients
• Pension consulting services
• Selection of other advisers (including private fund managers)
• Educational seminars/workshops
• Other

Legal name

Prime Capital Investment Advisors, LLC

Also doing business as

2020 FINANCIAL ADVISORS, BRADSHAW ROGERS FINANCIAL PARTNERS, INC., BURNS ESTATE PLANNING & WEALTH MANAGEMENT, CORNERSTONE COMPREHENSIVE WEALTH MANAGEMENT, CROSSVAULT CAPITAL MANAGEMENT, LLC, EARTH EQUITY ADVISORS, GIESTING FINANCIAL, LIBERTY WEALTH ADVISORS, PIER FINANCIAL ADVISORS, PRIME CAPITAL FAMILY OFFICE, PRIME CAPITAL FINANCIAL, PRIME CAPITAL RETIREMENT, PRIME CAPITAL TAX ADVISORY, PRIME CAPITAL WEALTH, PRIME CAPITAL WEALTH MANAGEMENT, PRIME CAPITAL WELLNESS, PROFESSIONAL FINANCIAL SERVICES, QUALIFIED PLAN ADVISORS, STONNINGTON GROUP, SUGARLOAF WEALTH MANAGEMENT

Registration

SEC-registered investment adviser. Status as filed: Approved.

Registered since

2017 (9 years)

Employees

Total: 460. Performing investment advisory functions: 261.

Wrap fee program participation

Yes.

Custodians (Schedule D, Section 5.K(3))

Fidelity Management Trust Company

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)

76 other offices, as of the July 2026 filing

Albuquerque, NMAsheville, NCAustin, TXBatesville, INBaton Rouge, LABethesda, MDBoerne, TXCenter Valley, PACharleston, SCCharlotte, NCClayton, NCColumbus, INConcord, CACornelius, NCCosta Mesa, CADallas, TXDaytona Beach, FLDestin, FLDuluth, GAEncino, CAFargo, NDFarmington, CTFayetteville, ARFlower Mound, TXFolsom, CAFort Worth, TXFranklin, TNFresno, CAGermantown, TNGreenwood Village, COHammond, LAHiawatha, IAHouston, TXJacksonville, FLLittle Rock, ARLos Angeles, CAMandeville, LAManhattan, KSMarlton, NJMemphis, TNMetairie, LAMidvale, UTMilford, CTMooresville, NCNew York, NYOmaha, NEPanama City Beach, FLParamus, NJPasadena, CAPensacola, FLPlymouth Meeting, PAPompano Beach, FLRaleigh, NCReno, NVRichmond, VARoseville, CARoyal Oak, MISalisbury, NCSan Antonio, TXSan Diego, CASioux Falls, SDSpanish Fort, ALSpringfield, MOStamford, CTSwansea, ILTallahassee, FLTampa, FLWalnut Creek, CAWatkinsville, GAWayzata, MNWest Hartford, CTWest Palm Beach, FLWhite Plains, NYWichita, KSWilmington, DEWinter Park, FL

States registered or notice-filed

52 states or jurisdictions

AKALARAZCACOCTDCDEFLGAHIIAIDILINKSKYLAMAMDMEMIMNMOMSMTNCNDNENHNJNMNVNYOHOKORPAPRRISCSDTNTXUTVAVTWAWIWVWY

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Regulatory assets under management: $12,483,171,700 in the October 2021 data and $39,139,607,871 in the October 2026 data, up 214%.

Total employees: 178 in October 2021 and 460 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

1. July 2026
   • Employees performing advisory functions went from 266 to 261.
   • Changed its office addresses in Tampa, FL.
   • Added an office in Farmington, CT.
   • No longer lists an office in Slidell, LA.
2. April 2026
   • No longer lists the business name Financial Network Limited.
   • No longer lists the business name Longer Financial.
   • Added the business name Bradshaw Rogers Financial Partners, Inc..
   • Employees performing advisory functions went from 245 to 266.
   • Regulatory assets under management went from $30,111,066,570 to $39,139,607,871 (+30%).
   • Added an office in Center Valley, PA.
   • Added an office in Fresno, CA.
   • Added an office in Jacksonville, FL.
   • Added an office in Plymouth Meeting, PA.
   • Added an office in Salisbury, NC.
   • Updated its list of owners and control persons (Schedule A).
3. February 2026
   • Updated its list of owners and control persons (Schedule A).
4. January 2026
   • Added the business name Prime Capital Tax Advisory.
   • Employees performing advisory functions went from 239 to 245.
   • Changed its office addresses in Asheville, NC.
   • Changed its office addresses in Charlotte, NC.
   • Changed its office addresses in Houston, TX.
   • Changed its office addresses in Marlton, NJ.
   • Changed its office addresses in Raleigh, NC.
   • Changed its office addresses in Walnut Creek, CA.
   • Added an office in Fort Worth, TX.
   • Added an office in Los Angeles, CA.
   • Added an office in West Hartford, CT.
   • Added an office in White Plains, NY.
   • No longer lists an office in Cardiff, CA.
   • No longer lists an office in Encino, CA.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.