AdvisorCensus / Financial advisors / Wisconsin / Madison / Poehling Capital Management, Inc.
Poehling Capital Management, Inc. is an SEC-registered investment advisory firm in Madison, WI, registered since 2004, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated February 10, 2026.
Quick answers
From the filingHow is Poehling Capital Management, Inc. compensated?
On its Form ADV (Item 5.E, October 2026), Poehling Capital Management, Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges; commissions.
How much does Poehling Capital Management, Inc. charge?
Its Form ADV Part 2A brochure dated February 10, 2026 states: Up to $500,000: 1.25% a year; $500,000 to $1,000,000: 1.1% a year; $1,000,000 to $2,000,000: 1% a year; $2,000,000 to $5,000,000: 0.85% a year; $5,000,000 to $10,000,000: 0.7% a year; Above $10,000,000: 0.5% a year. Fees can differ by service and may be negotiable; the brochure is the complete statement.
Where is Poehling Capital Management, Inc. located?
Poehling Capital Management, Inc.'s principal office is in Madison, WI, according to its Form ADV; the March 2026 filing also lists 1 other office (Schedule D, Section 1.F).
Is Poehling Capital Management, Inc. registered with the SEC or a state?
Poehling Capital Management, Inc. is an SEC-registered investment advisory firm, registered since 2004. Status as filed: Approved. CRD 131668.
How much does Poehling Capital Management, Inc. manage?
Poehling Capital Management, Inc. reports $591,270,000 in regulatory assets under management in its Form ADV filing dated February 10, 2026 (100% discretionary).
How have Poehling Capital Management, Inc.'s assets and staff changed since 2021?
In the Form ADV data for Poehling Capital Management, Inc.: Regulatory assets under management: $316,129,230 in the October 2021 data and $591,270,000 in the October 2026 data, up 87%. Total employees: 5 in October 2021 and 6 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Poehling Capital Management, Inc. serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (261); high net worth individuals (162); charitable organizations (6).
Which custodians does Poehling Capital Management, Inc. use?
Poehling Capital Management, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab as a custodian holding 10% or more of its separately managed account assets.
Does Poehling Capital Management, Inc. report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/131668
Does Poehling Capital Management, Inc. state an account minimum?
Its Form ADV Part 2A brochure dated February 10, 2026 says: "PCM generally requires a minimum account size of $250,000 for its core discretionary investment management services."
What changed in Poehling Capital Management, Inc.'s recent Form ADV filings?
In the March 2026 filing data: Employees performing advisory functions went from 5 to 6. Regulatory assets under management went from $489,280,000 to $591,270,000 (+21%).
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Hourly charges
- Commissions
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2A| Assets | Annual rate |
|---|---|
| Up to $500,000 | 1.25% |
| $500,000 to $1,000,000 | 1.1% |
| $1,000,000 to $2,000,000 | 1% |
| $2,000,000 to $5,000,000 | 0.85% |
| $5,000,000 to $10,000,000 | 0.7% |
| Above $10,000,000 | 0.5% |
The brochure's wording
PCM’s fee schedule, which is negotiable, is as follows: Assets Under Management Annual Fee Rate First $500,000 1.25% Next $500,000 1.10% Next $1,000,000 1.00% Next $3,000,000 0.85% Next $5,000,000 0.70% Above $10,000,000 0.50%
Account minimum: $250,000 (the brochure says it may be waived or negotiated)
The brochure's wording
PCM generally requires a minimum account size of $250,000 for its core discretionary investment management services.
As stated in the firm's Form ADV Part 2A brochure dated February 10, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$591,270,000 as of October 2026, filing dated February 10, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
- Selection of other advisers (including private fund managers)
Registration and firm details
Items 1, 2, 5- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2004 (22 years)
- Employees
- Total: 6. Performing investment advisory functions: 6.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- Other offices (Schedule D, Section 1.F)
-
1 other office, as of the March 2026 filing
- States registered or notice-filed
-
7 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $591,270,000 | 6 | February 10, 2026 |
| October 2025 | $489,280,000 | 5 | March 10, 2025 |
| October 2024 | $416,091,073 | 5 | July 19, 2024 |
| October 2023 | $338,093,976 | 5 | March 28, 2023 |
| October 2022 | $381,270,957 | 5 | March 4, 2022 |
| October 2021 | $316,129,230 | 5 | May 3, 2021 |
Regulatory assets under management: $316,129,230 in the October 2021 data and $591,270,000 in the October 2026 data, up 87%.
Total employees: 5 in October 2021 and 6 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- March 2026
- Employees performing advisory functions went from 5 to 6.
- Regulatory assets under management went from $489,280,000 to $591,270,000 (+21%).
- February 2026
- Registered or notice-filed in CA.
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Poehling Capital Management, Inc. (CRD 131668): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/poehling-capital-management-inc-madison-wi-131668