AdvisorCensus / Financial advisors / Platt Investment Counsel, LLC
Platt Investment Counsel, LLC is an SEC-registered investment advisory firm, registered since 2018, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 5, 2026.
Quick answers
From the filingHow is Platt Investment Counsel, LLC compensated?
On its Form ADV (Item 5.E, October 2026), Platt Investment Counsel, LLC reports these compensation arrangements: a percentage of assets under its management.
Is Platt Investment Counsel, LLC registered with the SEC or a state?
Platt Investment Counsel, LLC is an SEC-registered investment advisory firm, registered since 2018. Status as filed: Approved. CRD 118737.
How much does Platt Investment Counsel, LLC manage?
Platt Investment Counsel, LLC reports $153,648,538 in regulatory assets under management in its Form ADV filing dated March 5, 2026 (100% discretionary).
How have Platt Investment Counsel, LLC's assets and staff changed since 2021?
In the Form ADV data for Platt Investment Counsel, LLC: Regulatory assets under management: $138,241,603 in the October 2021 data and $153,648,538 in the October 2026 data, up 11%. Total employees: 2 in October 2021 and 1 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Platt Investment Counsel, LLC serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (90); high net worth individuals (52); charitable organizations (3).
Which custodians does Platt Investment Counsel, LLC use?
Platt Investment Counsel, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.
Does Platt Investment Counsel, LLC report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/118737
Does Platt Investment Counsel, LLC state an account minimum?
Its Form ADV Part 2A brochure dated March 5, 2026 says: "We require a minimum account size of $500,000 of assets under management."
What changed in Platt Investment Counsel, LLC's recent Form ADV filings?
In the February 2026 filing data: Registered or notice-filed in NC.
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AAccount minimum: $500,000
The brochure's wording
We require a minimum account size of $500,000 of assets under management.
As stated in the firm's Form ADV Part 2A brochure dated March 5, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$153,648,538 as of October 2026, filing dated March 5, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
Registration and firm details
Items 1, 2, 5- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2018 (8 years)
- Employees
- Total: 1. Performing investment advisory functions: 1.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- States registered or notice-filed
-
5 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $153,648,538 | 1 | March 5, 2026 |
| October 2025 | $146,023,530 | 1 | March 7, 2025 |
| October 2024 | $130,521,835 | 1 | January 19, 2024 |
| October 2023 | $113,452,831 | 1 | January 17, 2023 |
| October 2022 | $150,378,778 | 1 | July 22, 2022 |
| October 2021 | $138,241,603 | 2 | February 25, 2021 |
Regulatory assets under management: $138,241,603 in the October 2021 data and $153,648,538 in the October 2026 data, up 11%.
Total employees: 2 in October 2021 and 1 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- February 2026
- Registered or notice-filed in NC.
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Platt Investment Counsel, LLC (CRD 118737): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/platt-investment-counsel-llc-118737