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AdvisorCensus / Financial advisors / California / Fresno / Plan Financial

Plan Financial

Fresno, CASEC-registered investment adviserCRD 44960

Filed as PLAN FINANCIAL · Legal name Plan Life & Wealth Management, Inc.

Plan Financial is an SEC-registered investment advisory firm in Fresno, CA, registered since 2018, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 20, 2026.

8 years
registered since 2018
$195,434,083
assets under management
3 arrangements
Percentage of assets, Hourly and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is Plan Financial compensated?

On its Form ADV (Item 5.E, October 2026), Plan Financial reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

Where is Plan Financial located?

Plan Financial's principal office is in Fresno, CA, according to its Form ADV.

Is Plan Financial registered with the SEC or a state?

Plan Financial is an SEC-registered investment advisory firm, registered since 2018. Status as filed: Approved. CRD 44960.

How much does Plan Financial manage?

Plan Financial reports $195,434,083 in regulatory assets under management in its Form ADV filing dated March 20, 2026 (100% discretionary).

How have Plan Financial's assets and staff changed since 2021?

In the Form ADV data for Plan Financial: Regulatory assets under management: $178,919,500 in the October 2021 data and $195,434,083 in the October 2026 data, up 9%. Total employees: 6 in October 2021 and 6 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Plan Financial serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (788); pension and profit sharing plans (but not the plan participants or government pension plans) (16); charitable organizations (9).

Does Plan Financial report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/44960

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies. See the firm's brochure (dated March 20, 2026) for its fees and any account minimum, on the SEC's IAPD site.

Regulatory assets under management

Item 5.F
$195,434,083

$195,434,083 as of October 2026, filing dated March 20, 2026.

Discretionary: $194,797,108.Non-discretionary: $636,975.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 788 Assets $171,076,927 (88%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 16 Assets $19,587,911 (10%)
Charitable organizations
Clients 9 Assets $4,234,300 (2%)
Corporations or other businesses not listed above
Clients 4 Assets $534,945 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses (other than small businesses) or institutional clients
  • Selection of other advisers (including private fund managers)
  • Educational seminars/workshops

Registration and firm details

Items 1, 2, 5
Legal name
Plan Life & Wealth Management, Inc.
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2018 (8 years)
Employees
Total: 6. Performing investment advisory functions: 6.
Wrap fee program participation
No.
States registered or notice-filed
1 state or jurisdiction
CA

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$179M 2021 $186M 2022 $168M 2023 $170M 2024 $181M 2025 $195M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$195,434,0836March 20, 2026
October 2025$180,837,8336March 21, 2025
October 2024$170,331,4646March 28, 2024
October 2023$168,413,9926March 9, 2023
October 2022$185,938,4626March 16, 2022
October 2021$178,919,5006March 15, 2021

Regulatory assets under management: $178,919,500 in the October 2021 data and $195,434,083 in the October 2026 data, up 9%.

Total employees: 6 in October 2021 and 6 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months

No changes to these filed facts in the last 12 months of filing data.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
planfinancial.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Plan Financial (CRD 44960): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/plan-financial-fresno-ca-44960