AdvisorCensus / Financial advisors / Kentucky / Louisville / Pillar Financial Advisors, LLC
Pillar Financial Advisors, LLC is an SEC-registered investment advisory firm in Louisville, KY, registered since 2015, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated July 16, 2026.
Quick answers
From the filingHow is Pillar Financial Advisors, LLC compensated?
On its Form ADV (Item 5.E, October 2026), Pillar Financial Advisors, LLC reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).
How much does Pillar Financial Advisors, LLC charge?
Its Form ADV Part 2A brochure dated July 16, 2026 states: Flat fee: $2,500 (initial WMS); Subscription: $20,000 a year (ongoing wealth planning and investment management services). Fees can differ by service and may be negotiable; the brochure is the complete statement.
Where is Pillar Financial Advisors, LLC located?
Pillar Financial Advisors, LLC's principal office is in Louisville, KY, according to its Form ADV.
Is Pillar Financial Advisors, LLC registered with the SEC or a state?
Pillar Financial Advisors, LLC is an SEC-registered investment advisory firm, registered since 2015. Status as filed: Approved. CRD 121880.
How much does Pillar Financial Advisors, LLC manage?
Pillar Financial Advisors, LLC reports $357,868,054 in regulatory assets under management in its Form ADV filing dated July 16, 2026 (100% discretionary).
How have Pillar Financial Advisors, LLC's assets and staff changed since 2021?
In the Form ADV data for Pillar Financial Advisors, LLC: Regulatory assets under management: $209,207,370 in the October 2021 data and $357,868,054 in the October 2026 data, up 71%. Total employees: 5 in October 2021 and 6 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Pillar Financial Advisors, LLC serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (151); high net worth individuals (59).
Which custodians does Pillar Financial Advisors, LLC use?
Pillar Financial Advisors, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.
Does Pillar Financial Advisors, LLC report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/121880
Does Pillar Financial Advisors, LLC state an account minimum?
Its Form ADV Part 2A brochure dated July 16, 2026 says: "We typically require a minimum portfolio value of $500,000 for Wealth Management Services."
What changed in Pillar Financial Advisors, LLC's recent Form ADV filings?
In the April 2026 filing data: Employees performing advisory functions went from 3 to 4. Regulatory assets under management went from $313,810,078 to $357,868,054 (+14%).
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Fixed fees (other than subscription fees)
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AThe brochure lists different fees for different services or strategies; see the brochure for them.
Account minimum: $500,000
The brochure's wording
We typically require a minimum portfolio value of $500,000 for Wealth Management Services.
Minimum annual fee: $20,000
The brochure's wording
The minimum flat retainer fee is $20,000 annually.
Flat fee: $2,500 (initial WMS)
The brochure's wording
We charge a separate, one-time flat fee for the initial WMS. The minimum fee is usually $2,500; however, the fee may be higher based on the complexity of your financial situation
Subscription: $20,000 a year (ongoing wealth planning and investment management services)
The brochure's wording
Since the minimum flat retainer fee is $20,000 annually, clients with less than $ 2,300,000 of investment assets will generally be assessed an asset- based percentage fee
As stated in the firm's Form ADV Part 2A brochure dated July 16, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$357,868,054 as of October 2026, filing dated July 16, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
Registration and firm details
Items 1, 2, 5- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2015 (11 years)
- Employees
- Total: 6. Performing investment advisory functions: 4.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- States registered or notice-filed
-
5 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $357,868,054 | 6 | July 16, 2026 |
| October 2025 | $313,810,078 | 6 | March 3, 2025 |
| October 2024 | $293,750,677 | 6 | March 12, 2024 |
| October 2023 | $229,091,820 | 5 | August 10, 2023 |
| October 2022 | $263,782,220 | 3 | August 1, 2022 |
| October 2021 | $209,207,370 | 5 | July 17, 2021 |
Regulatory assets under management: $209,207,370 in the October 2021 data and $357,868,054 in the October 2026 data, up 71%.
Total employees: 5 in October 2021 and 6 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- April 2026
- Employees performing advisory functions went from 3 to 4.
- Regulatory assets under management went from $313,810,078 to $357,868,054 (+14%).
- January 2026
- No longer registered or notice-filed in MO.
- December 2025
- Registered or notice-filed in GA.
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Pillar Financial Advisors, LLC (CRD 121880): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/pillar-financial-advisors-llc-louisville-ky-121880