AdvisorCensus by AdvisorSEO Max

AdvisorCensus / Financial advisors / California / Los Angeles / Perennial Financial Services

Perennial Financial Services

Los Angeles, CASEC-registered investment adviserCRD 286477

Filed as PERENNIAL FINANCIAL SERVICES · Legal name Perennial Investment Advisors, LLC

Perennial Financial Services is an SEC-registered investment advisory firm in Los Angeles, CA, registered since 2017, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated August 13, 2026.

9 years
registered since 2017
$2,498,681,329
assets under management
3 arrangements
Percentage of assets, Hourly and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is Perennial Financial Services compensated?

On its Form ADV (Item 5.E, October 2026), Perennial Financial Services reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

Where is Perennial Financial Services located?

Perennial Financial Services' principal office is in Los Angeles, CA, according to its Form ADV; the September 2026 filing also lists 12 other offices (Schedule D, Section 1.F).

Is Perennial Financial Services registered with the SEC or a state?

Perennial Financial Services is an SEC-registered investment advisory firm, registered since 2017. Status as filed: Approved. CRD 286477.

How much does Perennial Financial Services manage?

Perennial Financial Services reports $2,498,681,329 in regulatory assets under management in its Form ADV filing dated August 13, 2026 (100% discretionary).

How have Perennial Financial Services' assets and staff changed since 2021?

In the Form ADV data for Perennial Financial Services: Regulatory assets under management: $518,414,699 in the October 2021 data and $2,498,681,329 in the October 2026 data, up 382%. Total employees: 18 in October 2021 and 71 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Perennial Financial Services serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (2,156); high net worth individuals (913); pension and profit sharing plans (but not the plan participants or government pension plans) (112).

Which custodians does Perennial Financial Services use?

Perennial Financial Services' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Fidelity Brokerage Services LLC and LPL Financial LLC as custodians holding 10% or more of its separately managed account assets.

Does Perennial Financial Services report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/286477

What changed in Perennial Financial Services' recent Form ADV filings?

In the September 2026 filing data: Registered or notice-filed in MA.

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies. See the firm's brochure (dated March 31, 2026) for its fees and any account minimum, on the SEC's IAPD site.

Regulatory assets under management

Item 5.F
$2,498,681,329

$2,498,681,329 as of October 2026, filing dated August 13, 2026.

Discretionary: $2,498,681,329.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 2,156 Assets $489,011,624 (20%)
High net worth individuals
Clients 913 Assets $1,838,009,953 (74%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 112 Assets $104,752,070 (4%)
Charitable organizations
Clients 12 Assets $34,894,088 (1%)
Corporations or other businesses not listed above
Clients 36 Assets $32,013,594 (1%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses (other than small businesses) or institutional clients
  • Pension consulting services
  • Selection of other advisers (including private fund managers)

Registration and firm details

Items 1, 2, 5
Legal name
Perennial Investment Advisors, LLC
Also doing business as
ALDANA FINANCIAL, COBALT UNLIMITED, FORD FINANCIAL GROUP, HORG WEALTH MANAGEMENT, MCCREADY FINANCIAL GROUP, INC, PERENNIAL FINANCIAL SERVICES, ROSE GREENE FINANCIAL SERVICES, SHAEFFER PRIVATE WEALTH MANAGEMENT, TANAKA WEALTH MANAGEMENT GROUP
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2017 (9 years)
Employees
Total: 71. Performing investment advisory functions: 39.
Wrap fee program participation
Yes.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
12 other offices, as of the September 2026 filing
Arroyo Grande, CABoise, IDBrooklyn, NYCypress, CAEden Prairie, MNFountain Valley, CAFresno, CAGlendale, CALos Alamitos, CAPhiladelphia, PASanta Monica, CASouth Pasadena, CA
States registered or notice-filed
33 states or jurisdictions
AZCACOFLGAHIIDILMAMIMNMOMTNCNDNENHNJNMNVNYOHOKORPASCSDTNTXUTVAWAWI

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$518M 2021 $774M 2022 $686M 2023 $1.48B 2024 $1.9B 2025 $2.5B 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$2,498,681,32971August 13, 2026
October 2025$1,898,116,37250May 28, 2025
October 2024$1,483,758,94534September 19, 2024
October 2023$686,390,35322July 18, 2023
October 2022$774,010,55420August 18, 2022
October 2021$518,414,69918July 13, 2021

Regulatory assets under management: $518,414,699 in the October 2021 data and $2,498,681,329 in the October 2026 data, up 382%.

Total employees: 18 in October 2021 and 71 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. September 2026
    • Registered or notice-filed in MA.
  2. April 2026
    • Employees performing advisory functions went from 42 to 39.
    • Regulatory assets under management went from $1,898,116,372 to $2,498,681,329 (+32%).
    • No longer lists an office in Canton, GA.
    • Updated its list of owners and control persons (Schedule A).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
aldanafinancial.com/team/davis-aldanacobaltunlimitedfv.comfordfg.com/our-teamperennialfinancialservices.comrosegreene.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Perennial Financial Services (CRD 286477): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/perennial-financial-services-los-angeles-ca-286477