AdvisorCensus / Financial advisors / Illinois / Chicago / Pekin Hardy Strauss, Inc.
Pekin Hardy Strauss, Inc. is an SEC-registered investment advisory firm in Chicago, IL, registered since 1989, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated March 13, 2026.
Quick answers
From the filingHow is Pekin Hardy Strauss, Inc. compensated?
On its Form ADV (Item 5.E, October 2026), Pekin Hardy Strauss, Inc. reports these compensation arrangements: a percentage of assets under its management.
How much does Pekin Hardy Strauss, Inc. charge?
Its Form ADV Part 2A brochure dated March 13, 2026 states: Asset-based fee: 0.5% to 1.25% a year (a range, as the brochure states it). Fees can differ by service and may be negotiable; the brochure is the complete statement.
Where is Pekin Hardy Strauss, Inc. located?
Pekin Hardy Strauss, Inc.'s principal office is in Chicago, IL, according to its Form ADV.
Is Pekin Hardy Strauss, Inc. registered with the SEC or a state?
Pekin Hardy Strauss, Inc. is an SEC-registered investment advisory firm, registered since 1989. Status as filed: Approved. CRD 107310.
How much does Pekin Hardy Strauss, Inc. manage?
Pekin Hardy Strauss, Inc. reports $1,551,736,308 in regulatory assets under management in its Form ADV filing dated March 13, 2026 (100% discretionary).
How have Pekin Hardy Strauss, Inc.'s assets and staff changed since 2021?
In the Form ADV data for Pekin Hardy Strauss, Inc.: Regulatory assets under management: $872,910,612 in the October 2021 data and $1,551,736,308 in the October 2026 data, up 78%. Total employees: 15 in October 2021 and 19 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Pekin Hardy Strauss, Inc. serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (380); high net worth individuals (345); corporations or other businesses not listed above (8).
Which custodians does Pekin Hardy Strauss, Inc. use?
Pekin Hardy Strauss, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Pershing LLC as custodians holding 10% or more of its separately managed account assets.
Does Pekin Hardy Strauss, Inc. report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/107310
What changed in Pekin Hardy Strauss, Inc.'s recent Form ADV filings?
In the April 2026 filing data: Employees performing advisory functions went from 8 to 9. Regulatory assets under management went from $1,144,100,534 to $1,551,736,308 (+36%).
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AAsset-based fee: 0.5% to 1.25% a year (a range, as the brochure states it)
The brochure's wording
Our standard fees generally range from 0.50% to 1.25% per year of assets under management.
As stated in the firm's Form ADV Part 2A brochure dated March 13, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$1,551,736,308 as of October 2026, filing dated March 13, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
Registration and firm details
Items 1, 2, 5- Also doing business as
- APPLESEED CAPITAL
- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 1989 (36 years)
- Employees
- Total: 19. Performing investment advisory functions: 9.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- States registered or notice-filed
-
25 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $1,551,736,308 | 19 | March 13, 2026 |
| October 2025 | $1,144,100,534 | 17 | April 14, 2025 |
| October 2024 | $1,041,169,351 | 16 | March 28, 2024 |
| October 2023 | $922,498,143 | 16 | March 27, 2023 |
| October 2022 | $999,646,964 | 15 | March 29, 2022 |
| October 2021 | $872,910,612 | 15 | May 13, 2021 |
Regulatory assets under management: $872,910,612 in the October 2021 data and $1,551,736,308 in the October 2026 data, up 78%.
Total employees: 15 in October 2021 and 19 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- April 2026
- Employees performing advisory functions went from 8 to 9.
- Regulatory assets under management went from $1,144,100,534 to $1,551,736,308 (+36%).
- December 2025
- Item 11 disclosure answers changed: 0 yes answers, previously 4 (now no: 11.C(1), 11.C(2), 11.C(4), 11.C(5)).
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Pekin Hardy Strauss, Inc. (CRD 107310): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/pekin-hardy-strauss-inc-chicago-il-107310