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Novi Wealth Partners

Princeton, NJSEC-registered investment adviserCRD 166539

Filed as NOVI WEALTH PARTNERS · Legal name Private Wealth Management Group LLC

Novi Wealth Partners is an SEC-registered investment advisory firm in Princeton, NJ, registered since 2013, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated March 25, 2026.

13 years
registered since 2013
$612,775,760
assets under management
3 arrangements
Percentage of assets, Hourly and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is Novi Wealth Partners compensated?

On its Form ADV (Item 5.E, October 2026), Novi Wealth Partners reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

What does Novi Wealth Partners' brochure say about its fees?

Its Form ADV Part 2A brochure dated March 23, 2026 states: Asset-based fee: 0.5% to 1.25% a year (a range, as the brochure states it). Fees can differ by service and may be negotiable; the brochure is the complete statement.

Where is Novi Wealth Partners located?

Novi Wealth Partners' principal office is in Princeton, NJ, according to its Form ADV.

Is Novi Wealth Partners registered with the SEC or a state?

Novi Wealth Partners is an SEC-registered investment advisory firm, registered since 2013. Status as filed: Approved. CRD 166539.

How much does Novi Wealth Partners manage?

Novi Wealth Partners reports $612,775,760 in regulatory assets under management in its Form ADV filing dated March 25, 2026 (100% discretionary).

How have Novi Wealth Partners' assets and staff changed since 2021?

In the Form ADV data for Novi Wealth Partners: Regulatory assets under management: $295,729,545 in the October 2021 data and $612,775,760 in the October 2026 data, up 107%. Total employees: 9 in October 2021 and 11 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Novi Wealth Partners serve?

By number of clients on Form ADV Item 5.D: high net worth individuals (150); individuals (other than high net worth individuals) (120); pension and profit sharing plans (but not the plan participants or government pension plans) (2).

Which custodians does Novi Wealth Partners use?

Novi Wealth Partners' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

Does Novi Wealth Partners report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/166539

What changed in Novi Wealth Partners' recent Form ADV filings?

In the April 2026 filing data: Employees performing advisory functions went from 8 to 7. Regulatory assets under management went from $492,884,682 to $612,775,760 (+24%). Registered or notice-filed in VA.

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

Asset-based fee: 0.5% to 1.25% a year (a range, as the brochure states it)

The brochure's wording
The Advisory Fee charged shall vary (between 0.50% and 1. 25%) depending upon the market value of assets under management.

As stated in the firm's Form ADV Part 2A brochure dated March 23, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$612,775,760

$612,775,760 as of October 2026, filing dated March 25, 2026.

Discretionary: $610,398,038.Non-discretionary: $2,377,722.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 120 Assets $60,629,526 (10%)
High net worth individuals
Clients 150 Assets $549,794,956 (90%)
Banking or thrift institutions
Clients 0 Assets $0 (0%)
Investment companies
Clients 0 Assets $0 (0%)
Business development companies
Clients 0 Assets $0 (0%)
Pooled investment vehicles (other than investment companies and business development companies)
Clients 0 Assets $0 (0%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 2 Assets $2,351,278 (0%)
Charitable organizations
Clients 0 Assets $0 (0%)
State or municipal government entities (including government pension plans)
Clients 0 Assets $0 (0%)
Other investment advisers
Clients 0 Assets $0 (0%)
Insurance companies
Clients 0 Assets $0 (0%)
Sovereign wealth funds and foreign official institutions
Clients 0 Assets $0 (0%)
Corporations or other businesses not listed above
Clients 0 Assets $0 (0%)
Other
Clients 0 Assets $0 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses (other than small businesses) or institutional clients
  • Pension consulting services
  • Selection of other advisers (including private fund managers)

Registration and firm details

Items 1, 2, 5
Legal name
Private Wealth Management Group LLC
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2013 (13 years)
Employees
Total: 11. Performing investment advisory functions: 7.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
7 states or jurisdictions
NHNJNYPATXVAVT

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$296M 2021 $347M 2022 $361M 2023 $427M 2024 $493M 2025 $613M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$612,775,76011March 25, 2026
October 2025$492,884,68211March 28, 2025
October 2024$426,875,37010August 13, 2024
October 2023$360,999,04610March 28, 2023
October 2022$347,468,9339March 30, 2022
October 2021$295,729,5459April 21, 2021

Regulatory assets under management: $295,729,545 in the October 2021 data and $612,775,760 in the October 2026 data, up 107%.

Total employees: 9 in October 2021 and 11 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • Employees performing advisory functions went from 8 to 7.
    • Regulatory assets under management went from $492,884,682 to $612,775,760 (+24%).
    • Registered or notice-filed in VA.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
noviwealth.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Novi Wealth Partners (CRD 166539): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/novi-wealth-partners-princeton-nj-166539