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Norton Capital Management, Inc.

Henrico, VASEC-registered investment adviserCRD 110398

Filed as NORTON CAPITAL MANAGEMENT, INC.

Norton Capital Management, Inc. is an SEC-registered investment advisory firm in Henrico, VA, registered since 2017, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated September 28, 2026.

8 years
registered since 2017
$131,929,934
assets under management
2 arrangements
Percentage of assets, Other
None
disclosure items (Item 11)

Quick answers

From the filing

How is Norton Capital Management, Inc. compensated?

On its Form ADV (Item 5.E, October 2026), Norton Capital Management, Inc. reports these compensation arrangements: a percentage of assets under its management; other.

Where is Norton Capital Management, Inc. located?

Norton Capital Management, Inc.'s principal office is in Henrico, VA, according to its Form ADV.

Is Norton Capital Management, Inc. registered with the SEC or a state?

Norton Capital Management, Inc. is an SEC-registered investment advisory firm, registered since 2017. Status as filed: Approved. CRD 110398.

How much does Norton Capital Management, Inc. manage?

Norton Capital Management, Inc. reports $131,929,934 in regulatory assets under management in its Form ADV filing dated September 28, 2026 (88% discretionary).

How have Norton Capital Management, Inc.'s assets and staff changed since 2021?

In the Form ADV data for Norton Capital Management, Inc.: Regulatory assets under management: $129,505,775 in the October 2021 data and $131,929,934 in the October 2026 data, up 2%. Total employees: 2 in October 2021 and 5 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Norton Capital Management, Inc. serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (69); high net worth individuals (37); charitable organizations (5).

Which custodians does Norton Capital Management, Inc. use?

Norton Capital Management, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Pershing Advisor Solutions LLC as a custodian holding 10% or more of its separately managed account assets.

Does Norton Capital Management, Inc. report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/110398

What changed in Norton Capital Management, Inc.'s recent Form ADV filings?

In the December 2025 filing data: Employees performing advisory functions went from 4 to 2.

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Other

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies. See the firm's brochure (dated September 19, 2025) for its fees and any account minimum, on the SEC's IAPD site.

Regulatory assets under management

Item 5.F
$131,929,934

$131,929,934 as of October 2026, filing dated September 28, 2026.

Discretionary: $116,427,908.Non-discretionary: $15,502,026.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 69 Assets $20,585,413 (16%)
High net worth individuals
Clients 37 Assets $101,116,893 (77%)
Charitable organizations
Clients 5 Assets $10,227,628 (8%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses (other than small businesses) or institutional clients

Registration and firm details

Items 1, 2, 5
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2017 (8 years)
Employees
Total: 5. Performing investment advisory functions: 2.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
4 states or jurisdictions
FLMDNCVA

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$130M 2021 $116M 2022 $124M 2023 $133M 2024 $133M 2025 $132M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$131,929,9345September 28, 2026
October 2025$132,931,8624December 26, 2024
October 2024$132,931,8622August 30, 2024
October 2023$124,074,9572September 18, 2023
October 2022$115,928,7313September 27, 2022
October 2021$129,505,7752September 23, 2021

Regulatory assets under management: $129,505,775 in the October 2021 data and $131,929,934 in the October 2026 data, up 2%.

Total employees: 2 in October 2021 and 5 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. December 2025
    • Employees performing advisory functions went from 4 to 2.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
nortoncapital.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Norton Capital Management, Inc. (CRD 110398): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/norton-capital-management-inc-henrico-va-110398