AdvisorCensus by AdvisorSEO Max

AdvisorCensus / Financial advisors / Washington / Seattle / Northwest Asset Management

Northwest Asset Management

Mercer Island, WASEC-registered investment adviserCRD 147923

Filed as NORTHWEST ASSET MANAGEMENT · Legal name Nwam, LLC

Northwest Asset Management is an SEC-registered investment advisory firm in Mercer Island, WA, registered since 2008, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated March 31, 2026.

18 years
registered since 2008
$4,131,681,404
assets under management
3 arrangements
Percentage of assets, Hourly and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is Northwest Asset Management compensated?

On its Form ADV (Item 5.E, October 2026), Northwest Asset Management reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

What does Northwest Asset Management's brochure say about its fees?

Its Form ADV Part 2A brochure dated March 31, 2026 states: Asset-based fee: up to 1.75% of assets a year (the maximum the brochure states). Fees can differ by service and may be negotiable; the brochure is the complete statement.

Where is Northwest Asset Management located?

Northwest Asset Management's principal office is in Mercer Island, WA, according to its Form ADV; the April 2026 filing also lists 17 other offices (Schedule D, Section 1.F).

Is Northwest Asset Management registered with the SEC or a state?

Northwest Asset Management is an SEC-registered investment advisory firm, registered since 2008. Status as filed: Approved. CRD 147923.

How much does Northwest Asset Management manage?

Northwest Asset Management reports $4,131,681,404 in regulatory assets under management in its Form ADV filing dated March 31, 2026 (71% discretionary).

How have Northwest Asset Management's assets and staff changed since 2021?

In the Form ADV data for Northwest Asset Management: Regulatory assets under management: $2,437,316,003 in the October 2021 data and $4,131,681,404 in the October 2026 data, up 70%. Total employees: 49 in October 2021 and 62 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Northwest Asset Management serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (1,926); high net worth individuals (832); other (10).

Which custodians does Northwest Asset Management use?

Northwest Asset Management's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and National Financial Services LLC as custodians holding 10% or more of its separately managed account assets.

Does Northwest Asset Management report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/147923

What changed in Northwest Asset Management's recent Form ADV filings?

In the April 2026 filing data: Employees performing advisory functions went from 38 to 44. Regulatory assets under management went from $3,608,262,509 to $4,131,681,404 (+15%). Added an office in La Mesa, CA. Added an office in Maitland, FL.

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

Asset-based fee: up to 1.75% of assets a year (the maximum the brochure states)

The brochure's wording
The maximum annual fee is 1.75%. Fees are negotiable. As a result, fees may range from no charge to the maximum annual fee of 1.75%.

As stated in the firm's Form ADV Part 2A brochure dated March 31, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$4,131,681,404

$4,131,681,404 as of October 2026, filing dated March 31, 2026.

Discretionary: $2,942,099,674.Non-discretionary: $1,189,581,730.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 1,926 Assets $924,271,066 (22%)
High net worth individuals
Clients 832 Assets $3,137,974,069 (76%)
Banking or thrift institutions
Clients 0 Assets $0 (0%)
Investment companies
Clients 0 Assets $0 (0%)
Business development companies
Clients 0 Assets $0 (0%)
Pooled investment vehicles (other than investment companies and business development companies)
Clients 0 Assets $0 (0%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 0 Assets $0 (0%)
Charitable organizations
Clients 0 Assets $0 (0%)
State or municipal government entities (including government pension plans)
Clients 0 Assets $0 (0%)
Other investment advisers
Clients 0 Assets $0 (0%)
Insurance companies
Clients 0 Assets $0 (0%)
Sovereign wealth funds and foreign official institutions
Clients 0 Assets $0 (0%)
Corporations or other businesses not listed above
Clients 8 Assets $46,668,375 (1%)
Other
Clients 10 Assets $22,767,894 (1%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Pension consulting services
  • Educational seminars/workshops
  • Other

Registration and firm details

Items 1, 2, 5
Legal name
Nwam, LLC
Also doing business as
RIA INNOVATIONS
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2008 (18 years)
Employees
Total: 62. Performing investment advisory functions: 44.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
17 other offices, as of the April 2026 filing
Atascadero, CAAthens, GABlack Diamond, WABoise, IDBothell, WACincinnati, OHDes Moines, WAHouston, TXLa Mesa, CALake Oswego, ORMaitland, FLNewark, DEOklahoma City, OKPaso Robles, CASammamish, WASeattle, WASnoqualmie, WA
States registered or notice-filed
40 states or jurisdictions
AKALAZCACOCTDEFLGAHIIAIDILINKYLAMAMDMIMNMOMTNCNENHNMNVNYOHOKORPASCSDTNTXUTVAWAWI

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$2.44B 2021 $3.23B 2022 $3.03B 2023 $3.27B 2024 $3.61B 2025 $4.13B 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$4,131,681,40462March 31, 2026
October 2025$3,608,262,50954June 23, 2025
October 2024$3,271,377,06355August 7, 2024
October 2023$3,027,418,74155March 29, 2023
October 2022$3,232,723,89253July 15, 2022
October 2021$2,437,316,00349August 27, 2021

Regulatory assets under management: $2,437,316,003 in the October 2021 data and $4,131,681,404 in the October 2026 data, up 70%.

Total employees: 49 in October 2021 and 62 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • Employees performing advisory functions went from 38 to 44.
    • Regulatory assets under management went from $3,608,262,509 to $4,131,681,404 (+15%).
    • Added an office in La Mesa, CA.
    • Added an office in Maitland, FL.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
aldridgegrp.comdynamiccapital.groupfarrellwealthgroup.comharveststrategiesgroup.comnorthfrontieradvisory.comnwasset-fsg.comnwasset.comradialwealth.comriainnovations.comsunstonefg.comsustainablebalance.net

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Northwest Asset Management (CRD 147923): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/northwest-asset-management-mercer-island-wa-147923