AdvisorCensus / Financial advisors / Connecticut / Waterbury / Newday
Newday is an SEC-registered investment advisory firm in Southbury, CT, registered since 2018, reporting under $25 million in regulatory assets under management in its Form ADV filing dated April 1, 2026.
Quick answers
From the filingHow is Newday compensated?
On its Form ADV (Item 5.E, October 2026), Newday reports these compensation arrangements: a percentage of assets under its management.
Where is Newday located?
Newday's principal office is in Southbury, CT, according to its Form ADV.
Is Newday registered with the SEC or a state?
Newday is an SEC-registered investment advisory firm, registered since 2018. Status as filed: Approved. CRD 174758.
How much does Newday manage?
Newday reports $6,516,552 in regulatory assets under management in its Form ADV filing dated April 1, 2026 (100% discretionary).
How have Newday's assets and staff changed since 2021?
In the Form ADV data for Newday: Regulatory assets under management: $114,159,912 in the October 2021 data and $6,516,552 in the October 2026 data, down 94%. Total employees: 4 in October 2021 and 2 in October 2026. Assets under management move with markets as well as with clients coming and going.
Which custodians does Newday use?
Newday's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.
Does Newday report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/174758
What changed in Newday's recent Form ADV filings?
In the May 2026 filing data: Employees performing advisory functions went from 3 to 1. Regulatory assets under management went from $172,421,272 to $6,516,552 (-96%). Updated its list of owners and control persons (Schedule A).
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2ASee the firm's brochure (dated April 1, 2026) for its fees and any account minimum, on the SEC's IAPD site.
Regulatory assets under management
Item 5.F$6,516,552 as of October 2026, filing dated April 1, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Portfolio management for individuals and/or small businesses
- Selection of other advisers (including private fund managers)
Registration and firm details
Items 1, 2, 5- Legal name
- Newday Funds, Inc.
- Also doing business as
- NEWDAY IMPACT INVESTING
- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2018 (8 years)
- Employees
- Total: 2. Performing investment advisory functions: 1.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- States registered or notice-filed
-
9 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $6,516,552 | 2 | April 1, 2026 |
| October 2025 | $172,421,272 | 9 | April 30, 2025 |
| October 2024 | $175,433,672 | 9 | June 24, 2024 |
| October 2023 | $113,130,619 | 8 | June 14, 2023 |
| October 2022 | $126,033,673 | 11 | September 29, 2022 |
| October 2021 | $114,159,912 | 4 | October 1, 2021 |
Regulatory assets under management: $114,159,912 in the October 2021 data and $6,516,552 in the October 2026 data, down 94%.
Total employees: 4 in October 2021 and 2 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- May 2026
- Employees performing advisory functions went from 3 to 1.
- Regulatory assets under management went from $172,421,272 to $6,516,552 (-96%).
- Updated its list of owners and control persons (Schedule A).
- December 2025
- Registered or notice-filed in CO.
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Newday (CRD 174758): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/newday-southbury-ct-174758