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Newday

Southbury, CTSEC-registered investment adviserCRD 174758

Filed as NEWDAY · Legal name Newday Funds, Inc.

Newday is an SEC-registered investment advisory firm in Southbury, CT, registered since 2018, reporting under $25 million in regulatory assets under management in its Form ADV filing dated April 1, 2026.

8 years
registered since 2018
$6,516,552
assets under management
1 arrangement
Percentage of assets
None
disclosure items (Item 11)

Quick answers

From the filing

How is Newday compensated?

On its Form ADV (Item 5.E, October 2026), Newday reports these compensation arrangements: a percentage of assets under its management.

Where is Newday located?

Newday's principal office is in Southbury, CT, according to its Form ADV.

Is Newday registered with the SEC or a state?

Newday is an SEC-registered investment advisory firm, registered since 2018. Status as filed: Approved. CRD 174758.

How much does Newday manage?

Newday reports $6,516,552 in regulatory assets under management in its Form ADV filing dated April 1, 2026 (100% discretionary).

How have Newday's assets and staff changed since 2021?

In the Form ADV data for Newday: Regulatory assets under management: $114,159,912 in the October 2021 data and $6,516,552 in the October 2026 data, down 94%. Total employees: 4 in October 2021 and 2 in October 2026. Assets under management move with markets as well as with clients coming and going.

Which custodians does Newday use?

Newday's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

Does Newday report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/174758

What changed in Newday's recent Form ADV filings?

In the May 2026 filing data: Employees performing advisory functions went from 3 to 1. Regulatory assets under management went from $172,421,272 to $6,516,552 (-96%). Updated its list of owners and control persons (Schedule A).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

See the firm's brochure (dated April 1, 2026) for its fees and any account minimum, on the SEC's IAPD site.

Regulatory assets under management

Item 5.F
$6,516,552

$6,516,552 as of October 2026, filing dated April 1, 2026.

Discretionary: $6,516,552.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients Fewer than 5 Assets Not reported
High net worth individuals
Clients Fewer than 5 Assets $6,516,552 (100%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Portfolio management for individuals and/or small businesses
  • Selection of other advisers (including private fund managers)

Registration and firm details

Items 1, 2, 5
Legal name
Newday Funds, Inc.
Also doing business as
NEWDAY IMPACT INVESTING
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2018 (8 years)
Employees
Total: 2. Performing investment advisory functions: 1.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
9 states or jurisdictions
AZCACOFLMNNYOHWAWI

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$114M 2021 $126M 2022 $113M 2023 $175M 2024 $172M 2025 $6.52M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$6,516,5522April 1, 2026
October 2025$172,421,2729April 30, 2025
October 2024$175,433,6729June 24, 2024
October 2023$113,130,6198June 14, 2023
October 2022$126,033,67311September 29, 2022
October 2021$114,159,9124October 1, 2021

Regulatory assets under management: $114,159,912 in the October 2021 data and $6,516,552 in the October 2026 data, down 94%.

Total employees: 4 in October 2021 and 2 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. May 2026
    • Employees performing advisory functions went from 3 to 1.
    • Regulatory assets under management went from $172,421,272 to $6,516,552 (-96%).
    • Updated its list of owners and control persons (Schedule A).
  2. December 2025
    • Registered or notice-filed in CO.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
newdayimpact.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Newday (CRD 174758): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/newday-southbury-ct-174758