AdvisorCensus / Financial advisors / Wisconsin / Green Bay / N.E.W. Advisory Services, LLC
N.E.W. Advisory Services, LLC is an SEC-registered investment advisory firm in De Pere, WI, registered since 2017, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated March 31, 2026.
Quick answers
From the filingHow is N.E.W. Advisory Services, LLC compensated?
On its Form ADV (Item 5.E, October 2026), N.E.W. Advisory Services, LLC reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees); commissions.
What does N.E.W. Advisory Services, LLC's brochure say about its fees?
Its Form ADV Part 2A brochure dated March 31, 2026 states: Asset-based fee: 0.75% of assets a year. Fees can differ by service and may be negotiable; the brochure is the complete statement.
Where is N.E.W. Advisory Services, LLC located?
N.E.W. Advisory Services, LLC's principal office is in De Pere, WI, according to its Form ADV; the April 2026 filing also lists 3 other offices (Schedule D, Section 1.F).
Is N.E.W. Advisory Services, LLC registered with the SEC or a state?
N.E.W. Advisory Services, LLC is an SEC-registered investment advisory firm, registered since 2017. Status as filed: Approved. CRD 290405.
How much does N.E.W. Advisory Services, LLC manage?
N.E.W. Advisory Services, LLC reports $1,601,996,307 in regulatory assets under management in its Form ADV filing dated March 31, 2026 (97% discretionary).
How have N.E.W. Advisory Services, LLC's assets and staff changed since 2021?
In the Form ADV data for N.E.W. Advisory Services, LLC: Regulatory assets under management: $682,500,000 in the October 2021 data and $1,601,996,307 in the October 2026 data, up 135%. Total employees: 15 in October 2021 and 23 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does N.E.W. Advisory Services, LLC serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (4,307); high net worth individuals (535); corporations or other businesses not listed above (20).
Which custodians does N.E.W. Advisory Services, LLC use?
N.E.W. Advisory Services, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.
Does N.E.W. Advisory Services, LLC report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/290405
What changed in N.E.W. Advisory Services, LLC's recent Form ADV filings?
In the April 2026 filing data: Regulatory assets under management went from $1,341,505,840 to $1,601,996,307 (+19%).
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Fixed fees (other than subscription fees)
- Commissions
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AAsset-based fee: 0.75% of assets a year
The brochure's wording
N.E.W. Advisory Services, LLC will charge a flat 75 basis points (0.75%).
As stated in the firm's Form ADV Part 2A brochure dated March 31, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$1,601,996,307 as of October 2026, filing dated March 31, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
- Selection of other advisers (including private fund managers)
Registration and firm details
Items 1, 2, 5- Also doing business as
- HERMSEN WEALTH MANAGEMENT, JOHNSON WEALTH MANAGEMENT, NORTHRIGHT FINANCIAL, SOVEREIGN FINANCIAL GROUP
- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2017 (8 years)
- Employees
- Total: 23. Performing investment advisory functions: 12.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- Other offices (Schedule D, Section 1.F)
-
3 other offices, as of the April 2026 filing
- States registered or notice-filed
-
21 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $1,601,996,307 | 23 | March 31, 2026 |
| October 2025 | $1,341,505,840 | 23 | March 25, 2025 |
| October 2024 | $1,098,751,016 | 23 | April 10, 2024 |
| October 2023 | $838,108,918 | 23 | August 21, 2023 |
| October 2022 | $778,921,672 | 16 | August 17, 2022 |
| October 2021 | $682,500,000 | 15 | March 26, 2021 |
Regulatory assets under management: $682,500,000 in the October 2021 data and $1,601,996,307 in the October 2026 data, up 135%.
Total employees: 15 in October 2021 and 23 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- April 2026
- Regulatory assets under management went from $1,341,505,840 to $1,601,996,307 (+19%).
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. N.E.W. Advisory Services, LLC (CRD 290405): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/n-e-w-advisory-services-llc-de-pere-wi-290405