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AdvisorCensus / Financial advisors / California / San Francisco / Morling Financial Advisors, LLC

Morling Financial Advisors, LLC

Fremont, CASEC-registered investment adviserCRD 111819

Filed as MORLING FINANCIAL ADVISORS, LLC

Morling Financial Advisors, LLC is an SEC-registered investment advisory firm in Fremont, CA, registered since 2015, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated March 24, 2026.

11 years
registered since 2015
$1,047,057,507
assets under management
3 arrangements
Percentage of assets, Hourly and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is Morling Financial Advisors, LLC compensated?

On its Form ADV (Item 5.E, October 2026), Morling Financial Advisors, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

How much does Morling Financial Advisors, LLC charge?

Its Form ADV Part 2A brochure dated March 24, 2026 states: Subscription: $150 to $5,000 a month (Financial planning and consulting services); Hourly rate: $400 an hour (partners and advisors); Hourly rate: $195 an hour (data entry). Fees can differ by service and may be negotiable; the brochure is the complete statement.

Where is Morling Financial Advisors, LLC located?

Morling Financial Advisors, LLC's principal office is in Fremont, CA, according to its Form ADV.

Is Morling Financial Advisors, LLC registered with the SEC or a state?

Morling Financial Advisors, LLC is an SEC-registered investment advisory firm, registered since 2015. Status as filed: Approved. CRD 111819.

How much does Morling Financial Advisors, LLC manage?

Morling Financial Advisors, LLC reports $1,047,057,507 in regulatory assets under management in its Form ADV filing dated March 24, 2026 (92% discretionary).

How have Morling Financial Advisors, LLC's assets and staff changed since 2021?

In the Form ADV data for Morling Financial Advisors, LLC: Regulatory assets under management: $359,536,604 in the October 2021 data and $1,047,057,507 in the October 2026 data, up 191%. Total employees: 9 in October 2021 and 21 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Morling Financial Advisors, LLC serve?

By number of clients on Form ADV Item 5.D: high net worth individuals (256); individuals (other than high net worth individuals) (77); corporations or other businesses not listed above (12).

Which custodians does Morling Financial Advisors, LLC use?

Morling Financial Advisors, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and National Financial Services LLC as custodians holding 10% or more of its separately managed account assets.

Does Morling Financial Advisors, LLC report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/111819

What changed in Morling Financial Advisors, LLC's recent Form ADV filings?

In the April 2026 filing data: Employees performing advisory functions went from 15 to 17. Regulatory assets under management went from $755,720,449 to $1,047,057,507 (+39%). Registered or notice-filed in NY.

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

Minimum annual fee: $15,000

The brochure's wording
It should also be noted that MFA has a minimum annual investment management fee of $15,000.

Subscription: $150 to $5,000 a month (Financial planning and consulting services)

The brochure's wording
Flat fees typically consist of a recurring monthly fee, which can range from $150 to $5,000.

Hourly rate: $400 an hour (partners and advisors)

The brochure's wording
MFA’s hourly fees are $400 /hour for partners and advisors and $195 /hour for data entry.

Hourly rate: $195 an hour (data entry)

The brochure's wording
MFA’s hourly fees are $400 /hour for partners and advisors and $195 /hour for data entry.

As stated in the firm's Form ADV Part 2A brochure dated March 24, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$1,047,057,507

$1,047,057,507 as of October 2026, filing dated March 24, 2026.

Discretionary: $960,566,999.Non-discretionary: $86,490,508.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 77 Assets $39,110,039 (4%)
High net worth individuals
Clients 256 Assets $895,430,379 (86%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 1 Assets $86,490,508 (8%)
Charitable organizations
Clients 3 Assets $3,345,774 (0%)
Corporations or other businesses not listed above
Clients 12 Assets $22,680,807 (2%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Pension consulting services
  • Selection of other advisers (including private fund managers)

Registration and firm details

Items 1, 2, 5
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2015 (11 years)
Employees
Total: 21. Performing investment advisory functions: 17.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
8 states or jurisdictions
CAGANVNYTNTXWAWI

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$360M 2021 $501M 2022 $486M 2023 $607M 2024 $756M 2025 $1.05B 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$1,047,057,50721March 24, 2026
October 2025$755,720,44919March 19, 2025
October 2024$606,989,97717March 27, 2024
October 2023$485,623,89316July 7, 2023
October 2022$501,411,89912July 26, 2022
October 2021$359,536,6049March 8, 2021

Regulatory assets under management: $359,536,604 in the October 2021 data and $1,047,057,507 in the October 2026 data, up 191%.

Total employees: 9 in October 2021 and 21 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • Employees performing advisory functions went from 15 to 17.
    • Regulatory assets under management went from $755,720,449 to $1,047,057,507 (+39%).
    • Registered or notice-filed in NY.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
morlingfinancialadvisors.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Morling Financial Advisors, LLC (CRD 111819): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/morling-financial-advisors-llc-fremont-ca-111819