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AdvisorCensus / Financial advisors / Tennessee / Knoxville / Moon Capital Management, LLC

Moon Capital Management, LLC

Knoxville, TNSEC-registered investment adviserCRD 107612

Filed as MOON CAPITAL MANAGEMENT, LLC

Moon Capital Management, LLC is an SEC-registered investment advisory firm in Knoxville, TN, registered since 1995, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated May 1, 2026.

31 years
registered since 1995
$391,505,956
assets under management
2 arrangements
Percentage of assets, Fixed fees
None
disclosure items (Item 11)

Quick answers

From the filing

How is Moon Capital Management, LLC compensated?

On its Form ADV (Item 5.E, October 2026), Moon Capital Management, LLC reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).

Where is Moon Capital Management, LLC located?

Moon Capital Management, LLC's principal office is in Knoxville, TN, according to its Form ADV.

Is Moon Capital Management, LLC registered with the SEC or a state?

Moon Capital Management, LLC is an SEC-registered investment advisory firm, registered since 1995. Status as filed: Approved. CRD 107612.

How much does Moon Capital Management, LLC manage?

Moon Capital Management, LLC reports $391,505,956 in regulatory assets under management in its Form ADV filing dated May 1, 2026 (100% discretionary).

How have Moon Capital Management, LLC's assets and staff changed since 2021?

In the Form ADV data for Moon Capital Management, LLC: Regulatory assets under management: $216,268,792 in the October 2021 data and $391,505,956 in the October 2026 data, up 81%. Total employees: 6 in October 2021 and 6 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Moon Capital Management, LLC serve?

By number of clients on Form ADV Item 5.D: high net worth individuals (159); pooled investment vehicles (other than investment companies and business development companies) (1); pension and profit sharing plans (but not the plan participants or government pension plans) (1).

Which custodians does Moon Capital Management, LLC use?

Moon Capital Management, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

Does Moon Capital Management, LLC report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/107612

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

See the firm's brochure (dated May 1, 2026) for its fees and any account minimum, on the SEC's IAPD site.

Regulatory assets under management

Item 5.F
$391,505,956

$391,505,956 as of October 2026, filing dated May 1, 2026.

Discretionary: $391,505,956.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 0 Assets $0 (0%)
High net worth individuals
Clients 159 Assets $342,708,214 (88%)
Banking or thrift institutions
Clients 0 Assets $0 (0%)
Investment companies
Clients 0 Assets $0 (0%)
Business development companies
Clients 0 Assets $0 (0%)
Pooled investment vehicles (other than investment companies and business development companies)
Clients 1 Assets $35,469,060 (9%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 1 Assets Not reported
Charitable organizations
Clients 1 Assets $13,328,682 (3%)
State or municipal government entities (including government pension plans)
Clients 0 Assets $0 (0%)
Other investment advisers
Clients 0 Assets $0 (0%)
Insurance companies
Clients 0 Assets $0 (0%)
Sovereign wealth funds and foreign official institutions
Clients 0 Assets $0 (0%)
Corporations or other businesses not listed above
Clients 0 Assets $0 (0%)
Other
Clients 0 Assets $0 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for pooled investment vehicles (other than investment companies)
  • Portfolio management for businesses (other than small businesses) or institutional clients

Registration and firm details

Items 1, 2, 5
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
1995 (31 years)
Employees
Total: 6. Performing investment advisory functions: 3.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
1 state or jurisdiction
TN

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$216M 2021 $216M 2022 $314M 2023 $278M 2024 $395M 2025 $392M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$391,505,9566May 1, 2026
October 2025$395,173,9156March 31, 2025
October 2024$278,382,1716March 28, 2024
October 2023$313,671,7356April 20, 2023
October 2022$216,268,7926August 6, 2021
October 2021$216,268,7926August 6, 2021

Regulatory assets under management: $216,268,792 in the October 2021 data and $391,505,956 in the October 2026 data, up 81%.

Total employees: 6 in October 2021 and 6 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months

No changes to these filed facts in the last 12 months of filing data.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
mooncap.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Moon Capital Management, LLC (CRD 107612): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/moon-capital-management-llc-knoxville-tn-107612