AdvisorCensus / Financial advisors / South Carolina / Magnolia Financial Planning Services, Inc.
Magnolia Financial Planning Services, Inc.
Filed as MAGNOLIA FINANCIAL PLANNING SERVICES, INC.
Magnolia Financial Planning Services, Inc. is an SEC-registered investment advisory firm in Seneca, SC, registered since 2018, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 24, 2026.
Quick answers
From the filingHow is Magnolia Financial Planning Services, Inc. compensated?
On its Form ADV (Item 5.E, October 2026), Magnolia Financial Planning Services, Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges; performance-based fees.
Where is Magnolia Financial Planning Services, Inc. located?
Magnolia Financial Planning Services, Inc.'s principal office is in Seneca, SC, according to its Form ADV.
Is Magnolia Financial Planning Services, Inc. registered with the SEC or a state?
Magnolia Financial Planning Services, Inc. is an SEC-registered investment advisory firm, registered since 2018. Status as filed: Approved. CRD 135759.
How much does Magnolia Financial Planning Services, Inc. manage?
Magnolia Financial Planning Services, Inc. reports $225,662,274 in regulatory assets under management in its Form ADV filing dated March 24, 2026 (100% discretionary).
How have Magnolia Financial Planning Services, Inc.'s assets and staff changed since 2021?
In the Form ADV data for Magnolia Financial Planning Services, Inc.: Regulatory assets under management: $139,121,442 in the October 2021 data and $225,662,274 in the October 2026 data, up 62%. Total employees: 4 in October 2021 and 4 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Magnolia Financial Planning Services, Inc. serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (188); high net worth individuals (88); pooled investment vehicles (other than investment companies and business development companies) (2).
Which custodians does Magnolia Financial Planning Services, Inc. use?
Magnolia Financial Planning Services, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.
Does Magnolia Financial Planning Services, Inc. report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/135759
What changed in Magnolia Financial Planning Services, Inc.'s recent Form ADV filings?
In the April 2026 filing data: No longer lists the business name Canopy Financial Planning LLC. No longer lists the business name Canopy Greenville LLC. Regulatory assets under management went from $191,527,789 to $225,662,274 (+18%).
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Hourly charges
- Performance-based fees
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AThe brochure lists different fees for different services or strategies; see the brochure for them.
Minimum annual fee: $2,500
The brochure's wording
A. Minimum Fee: $2500 and all fees are negotiable.
As stated in the firm's Form ADV Part 2A brochure dated March 24, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$225,662,274 as of October 2026, filing dated March 24, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
Registration and firm details
Items 1, 2, 5- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2018 (7 years)
- Employees
- Total: 4. Performing investment advisory functions: 3.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- States registered or notice-filed
-
6 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $225,662,274 | 4 | March 24, 2026 |
| October 2025 | $191,527,789 | 4 | March 28, 2025 |
| October 2024 | $174,233,322 | 4 | July 8, 2024 |
| October 2023 | $151,877,441 | 4 | March 29, 2023 |
| October 2022 | $138,821,999 | 4 | February 15, 2022 |
| October 2021 | $139,121,442 | 4 | March 19, 2021 |
Regulatory assets under management: $139,121,442 in the October 2021 data and $225,662,274 in the October 2026 data, up 62%.
Total employees: 4 in October 2021 and 4 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- April 2026
- No longer lists the business name Canopy Financial Planning LLC.
- No longer lists the business name Canopy Greenville LLC.
- Regulatory assets under management went from $191,527,789 to $225,662,274 (+18%).
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.INot reported.
Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Magnolia Financial Planning Services, Inc. (CRD 135759): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/magnolia-financial-planning-services-inc-seneca-sc-135759