AdvisorCensus / Financial advisors / Texas / Dallas / Madden Asset Management
Madden Asset Management
Filed as MADDEN ASSET MANAGEMENT · Legal name Madden Securities Corporation
Madden Asset Management is an SEC-registered investment advisory firm in Dallas, TX, registered since 2004, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated June 29, 2026.
Quick answers
From the filingHow is Madden Asset Management compensated?
On its Form ADV (Item 5.E, October 2026), Madden Asset Management reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).
Where is Madden Asset Management located?
Madden Asset Management's principal office is in Dallas, TX, according to its Form ADV.
Is Madden Asset Management registered with the SEC or a state?
Madden Asset Management is an SEC-registered investment advisory firm, registered since 2004. Status as filed: Approved. CRD 18389.
How much does Madden Asset Management manage?
Madden Asset Management reports $826,014,901 in regulatory assets under management in its Form ADV filing dated June 29, 2026 (88% discretionary).
How have Madden Asset Management's assets and staff changed since 2021?
In the Form ADV data for Madden Asset Management: Regulatory assets under management: $665,066,704 in the October 2021 data and $826,014,901 in the October 2026 data, up 24%. Total employees: 5 in October 2021 and 3 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Madden Asset Management serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (77); high net worth individuals (64); charitable organizations (11).
Which custodians does Madden Asset Management use?
Madden Asset Management's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Morgan Stanley as custodians holding 10% or more of its separately managed account assets.
Does Madden Asset Management report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/18389
What changed in Madden Asset Management's recent Form ADV filings?
In the July 2026 filing data: Employees performing advisory functions went from 2 to 3. Updated its list of owners and control persons (Schedule A).
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AThe brochure lists different fees for different services or strategies. See the firm's brochure (dated June 29, 2026) for its fees and any account minimum, on the SEC's IAPD site.
Regulatory assets under management
Item 5.F$826,014,901 as of October 2026, filing dated June 29, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Selection of other advisers (including private fund managers)
- Other
Registration and firm details
Items 1, 2, 5- Legal name
- Madden Securities Corporation
- Also doing business as
- MADDEN ASSET MANAGEMENT
- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2004 (22 years)
- Employees
- Total: 3. Performing investment advisory functions: 3.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- States registered or notice-filed
-
1 state or jurisdiction
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $826,014,901 | 3 | June 29, 2026 |
| October 2025 | $793,767,400 | 2 | June 23, 2025 |
| October 2024 | $783,516,535 | 3 | June 4, 2024 |
| October 2023 | $726,827,748 | 3 | May 26, 2023 |
| October 2022 | $671,638,547 | 3 | June 17, 2022 |
| October 2021 | $665,066,704 | 5 | June 21, 2021 |
Regulatory assets under management: $665,066,704 in the October 2021 data and $826,014,901 in the October 2026 data, up 24%.
Total employees: 5 in October 2021 and 3 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- July 2026
- Employees performing advisory functions went from 2 to 3.
- Updated its list of owners and control persons (Schedule A).
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.INot reported.
Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Madden Asset Management (CRD 18389): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/madden-asset-management-dallas-tx-18389