AdvisorCensus by AdvisorSEO Max

AdvisorCensus / Financial advisors / Texas / Dallas / Madden Asset Management

Madden Asset Management

Dallas, TXSEC-registered investment adviserCRD 18389

Filed as MADDEN ASSET MANAGEMENT · Legal name Madden Securities Corporation

Madden Asset Management is an SEC-registered investment advisory firm in Dallas, TX, registered since 2004, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated June 29, 2026.

22 years
registered since 2004
$826,014,901
assets under management
3 arrangements
Percentage of assets, Hourly and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is Madden Asset Management compensated?

On its Form ADV (Item 5.E, October 2026), Madden Asset Management reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

Where is Madden Asset Management located?

Madden Asset Management's principal office is in Dallas, TX, according to its Form ADV.

Is Madden Asset Management registered with the SEC or a state?

Madden Asset Management is an SEC-registered investment advisory firm, registered since 2004. Status as filed: Approved. CRD 18389.

How much does Madden Asset Management manage?

Madden Asset Management reports $826,014,901 in regulatory assets under management in its Form ADV filing dated June 29, 2026 (88% discretionary).

How have Madden Asset Management's assets and staff changed since 2021?

In the Form ADV data for Madden Asset Management: Regulatory assets under management: $665,066,704 in the October 2021 data and $826,014,901 in the October 2026 data, up 24%. Total employees: 5 in October 2021 and 3 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Madden Asset Management serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (77); high net worth individuals (64); charitable organizations (11).

Which custodians does Madden Asset Management use?

Madden Asset Management's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Morgan Stanley as custodians holding 10% or more of its separately managed account assets.

Does Madden Asset Management report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/18389

What changed in Madden Asset Management's recent Form ADV filings?

In the July 2026 filing data: Employees performing advisory functions went from 2 to 3. Updated its list of owners and control persons (Schedule A).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies. See the firm's brochure (dated June 29, 2026) for its fees and any account minimum, on the SEC's IAPD site.

Regulatory assets under management

Item 5.F
$826,014,901

$826,014,901 as of October 2026, filing dated June 29, 2026.

Discretionary: $730,557,823.Non-discretionary: $95,457,078.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 77 Assets $20,232,394 (2%)
High net worth individuals
Clients 64 Assets $647,052,006 (78%)
Banking or thrift institutions
Clients 0 Assets $0 (0%)
Investment companies
Clients 0 Assets $0 (0%)
Business development companies
Clients 0 Assets $0 (0%)
Pooled investment vehicles (other than investment companies and business development companies)
Clients 0 Assets $0 (0%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 0 Assets $0 (0%)
Charitable organizations
Clients 11 Assets $65,540,401 (8%)
State or municipal government entities (including government pension plans)
Clients 0 Assets $0 (0%)
Other investment advisers
Clients 0 Assets $0 (0%)
Insurance companies
Clients 0 Assets $0 (0%)
Sovereign wealth funds and foreign official institutions
Clients 0 Assets Not reported
Corporations or other businesses not listed above
Clients 10 Assets $93,190,100 (11%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses (other than small businesses) or institutional clients
  • Selection of other advisers (including private fund managers)
  • Other

Registration and firm details

Items 1, 2, 5
Legal name
Madden Securities Corporation
Also doing business as
MADDEN ASSET MANAGEMENT
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2004 (22 years)
Employees
Total: 3. Performing investment advisory functions: 3.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
1 state or jurisdiction
TX

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$665M 2021 $672M 2022 $727M 2023 $784M 2024 $794M 2025 $826M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$826,014,9013June 29, 2026
October 2025$793,767,4002June 23, 2025
October 2024$783,516,5353June 4, 2024
October 2023$726,827,7483May 26, 2023
October 2022$671,638,5473June 17, 2022
October 2021$665,066,7045June 21, 2021

Regulatory assets under management: $665,066,704 in the October 2021 data and $826,014,901 in the October 2026 data, up 24%.

Total employees: 5 in October 2021 and 3 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. July 2026
    • Employees performing advisory functions went from 2 to 3.
    • Updated its list of owners and control persons (Schedule A).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I

Not reported.

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Madden Asset Management (CRD 18389): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/madden-asset-management-dallas-tx-18389