AdvisorCensus / Financial advisors / Florida / Jacksonville / Madden Advisory Services, Inc.
Madden Advisory Services, Inc. is an SEC-registered investment advisory firm in Jacksonville, FL, registered since 2004, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated May 28, 2026.
Quick answers
From the filingHow is Madden Advisory Services, Inc. compensated?
On its Form ADV (Item 5.E, October 2026), Madden Advisory Services, Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).
Where is Madden Advisory Services, Inc. located?
Madden Advisory Services, Inc.'s principal office is in Jacksonville, FL, according to its Form ADV.
Is Madden Advisory Services, Inc. registered with the SEC or a state?
Madden Advisory Services, Inc. is an SEC-registered investment advisory firm, registered since 2004. Status as filed: Approved. CRD 112607.
How much does Madden Advisory Services, Inc. manage?
Madden Advisory Services, Inc. reports $291,665,578 in regulatory assets under management in its Form ADV filing dated May 28, 2026 (100% discretionary).
How have Madden Advisory Services, Inc.'s assets and staff changed since 2021?
In the Form ADV data for Madden Advisory Services, Inc.: Regulatory assets under management: $159,163,230 in the October 2021 data and $291,665,578 in the October 2026 data, up 83%. Total employees: 5 in October 2021 and 5 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Madden Advisory Services, Inc. serve?
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (209); high net worth individuals (122); corporations or other businesses not listed above (3).
Which custodians does Madden Advisory Services, Inc. use?
Madden Advisory Services, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.
Does Madden Advisory Services, Inc. report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/112607
What changed in Madden Advisory Services, Inc.'s recent Form ADV filings?
In the June 2026 filing data: Registered or notice-filed in TN.
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AThe brochure lists different fees for different services or strategies. See the firm's brochure (dated April 1, 2026) for its fees and any account minimum, on the SEC's IAPD site.
Regulatory assets under management
Item 5.F$291,665,578 as of October 2026, filing dated May 28, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services
Registration and firm details
Items 1, 2, 5- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2004 (22 years)
- Employees
- Total: 5. Performing investment advisory functions: 2.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- States registered or notice-filed
-
6 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $291,665,578 | 5 | May 28, 2026 |
| October 2025 | $258,473,238 | 5 | May 16, 2025 |
| October 2024 | $223,425,646 | 5 | April 11, 2024 |
| October 2023 | $177,946,625 | 5 | August 8, 2023 |
| October 2022 | $189,314,214 | 5 | April 29, 2022 |
| October 2021 | $159,163,230 | 5 | August 11, 2021 |
Regulatory assets under management: $159,163,230 in the October 2021 data and $291,665,578 in the October 2026 data, up 83%.
Total employees: 5 in October 2021 and 5 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- June 2026
- Registered or notice-filed in TN.
- April 2026
- Regulatory assets under management went from $258,473,238 to $291,665,578 (+13%).
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Madden Advisory Services, Inc. (CRD 112607): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/madden-advisory-services-inc-jacksonville-fl-112607