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Legacy Financial Group

Des Moines, IASEC-registered investment adviserCRD 154927

Filed as LEGACY FINANCIAL GROUP · Legal name Legacy Financial Group, LLC

Legacy Financial Group is an SEC-registered investment advisory firm in Des Moines, IA, registered since 2014, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated May 18, 2026.

12 years
registered since 2014
$1,007,573,360
assets under management
3 arrangements
Percentage of assets, Hourly and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is Legacy Financial Group compensated?

On its Form ADV (Item 5.E, October 2026), Legacy Financial Group reports these compensation arrangements: a percentage of assets under its management; hourly charges; other.

How much does Legacy Financial Group charge?

Its Form ADV Part 2A brochure dated March 24, 2026 states: Asset-based fee: 0.7% to 1.2% a year (a range, as the brochure states it); Hourly rate: $150 to $250 an hour (financial planning and consulting services); Flat fee: $100 to $150 (Financial Education services); Hourly rate: $150 an hour (pension consulting services). Fees can differ by service and may be negotiable; the brochure is the complete statement.

Where is Legacy Financial Group located?

Legacy Financial Group's principal office is in Des Moines, IA, according to its Form ADV.

Is Legacy Financial Group registered with the SEC or a state?

Legacy Financial Group is an SEC-registered investment advisory firm, registered since 2014. Status as filed: Approved. CRD 154927.

How much does Legacy Financial Group manage?

Legacy Financial Group reports $1,007,573,360 in regulatory assets under management in its Form ADV filing dated May 18, 2026 (99% discretionary).

How have Legacy Financial Group's assets and staff changed since 2021?

In the Form ADV data for Legacy Financial Group: Regulatory assets under management: $591,624,180 in the October 2021 data and $1,007,573,360 in the October 2026 data, up 70%. Total employees: 15 in October 2021 and 18 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Legacy Financial Group serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (1,136); high net worth individuals (314); corporations or other businesses not listed above (2).

Which custodians does Legacy Financial Group use?

Legacy Financial Group's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

Does Legacy Financial Group report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/154927

Does Legacy Financial Group state an account minimum?

Its Form ADV Part 2A brochure dated March 24, 2026 says: "The Adviser does not impose a minimum account requirement on clients."

What changed in Legacy Financial Group's recent Form ADV filings?

In the June 2026 filing data: Updated its list of owners and control persons (Schedule A).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Other

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

Asset-based fee: 0.7% to 1.2% a year (a range, as the brochure states it)

The brochure's wording
Our standard advisory fee ranges from 0.70 to 1.2%, depending in part on, the size of the account, prospective growth, complexity, and other factors that may differ from client to client, with break points for AUM thresholds.

Account minimum: None

The brochure's wording
The Adviser does not impose a minimum account requirement on clients.

Hourly rate: $150 to $250 an hour (financial planning and consulting services)

The brochure's wording
The Adviser charges clients a range of $150 - $250 an hour for financial planning and consulting services.

Flat fee: $100 to $150 (Financial Education services)

The brochure's wording
For Financial Education services, the Adviser charges a flat fee or a fee of $100 - $150 per student depending upon the educational program chosen.

Hourly rate: $150 an hour (pension consulting services)

The brochure's wording
Our hourly fee is $150. Our flat fees generally range from $750 to $10,000

As stated in the firm's Form ADV Part 2A brochure dated March 24, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$1,007,573,360

$1,007,573,360 as of October 2026, filing dated May 18, 2026.

Discretionary: $995,643,097.Non-discretionary: $11,930,263.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 1,136 Assets $311,863,379 (31%)
High net worth individuals
Clients 314 Assets $686,436,394 (68%)
Corporations or other businesses not listed above
Clients 2 Assets $9,273,587 (1%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Selection of other advisers (including private fund managers)
  • Educational seminars/workshops

Registration and firm details

Items 1, 2, 5
Legal name
Legacy Financial Group, LLC
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2014 (12 years)
Employees
Total: 18. Performing investment advisory functions: 11.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
18 states or jurisdictions
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SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$592M 2021 $713M 2022 $605M 2023 $726M 2024 $840M 2025 $1.01B 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$1,007,573,36018May 18, 2026
October 2025$840,400,93418March 21, 2025
October 2024$726,274,36618January 30, 2024
October 2023$604,625,50516September 13, 2023
October 2022$713,089,26218June 13, 2022
October 2021$591,624,18015September 3, 2021

Regulatory assets under management: $591,624,180 in the October 2021 data and $1,007,573,360 in the October 2026 data, up 70%.

Total employees: 15 in October 2021 and 18 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. June 2026
    • Updated its list of owners and control persons (Schedule A).
  2. April 2026
    • Employees performing advisory functions went from 13 to 11.
    • Regulatory assets under management went from $840,400,934 to $1,007,573,360 (+20%).
    • Updated its list of owners and control persons (Schedule A).
  3. November 2025
    • Updated its list of owners and control persons (Schedule A).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
billelson.combillelsongroup.comdesmoinesfinancialadvisors.comfinancialplannerdesmoines.comiafinancialplanning.comiowafinancialplanner.comjourneywithlegacy.comlegacyonline.comlegendsatlegacycarshow.comlfg-insurance.comlfgplanners.comlfgplanners.netlfgtax.commylfginsurance.comwilliamelson.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Legacy Financial Group (CRD 154927): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/legacy-financial-group-des-moines-ia-154927