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Larson Financial Planning Inc.

SEC-registered investment adviserCRD 155671

Filed as LARSON FINANCIAL PLANNING INC.

Larson Financial Planning Inc. is an SEC-registered investment advisory firm, registered since 2021, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 9, 2026.

5 years
registered since 2021
$185,578,702
assets under management
3 arrangements
Percentage of assets, Hourly and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is Larson Financial Planning Inc. compensated?

On its Form ADV (Item 5.E, October 2026), Larson Financial Planning Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

How much does Larson Financial Planning Inc. charge?

Its Form ADV Part 2A brochure dated March 9, 2026 states: Asset-based fee: 0.5% to 1.5% a year (a range, as the brochure states it); Hourly rate: $250 an hour (financial planning services). Fees can differ by service and may be negotiable; the brochure is the complete statement.

Is Larson Financial Planning Inc. registered with the SEC or a state?

Larson Financial Planning Inc. is an SEC-registered investment advisory firm, registered since 2021. Status as filed: Approved. CRD 155671.

How much does Larson Financial Planning Inc. manage?

Larson Financial Planning Inc. reports $185,578,702 in regulatory assets under management in its Form ADV filing dated March 9, 2026 (100% discretionary).

How have Larson Financial Planning Inc.'s assets and staff changed since 2021?

In the Form ADV data for Larson Financial Planning Inc.: Regulatory assets under management: $109,000,000 in the October 2021 data and $185,578,702 in the October 2026 data, up 70%. Total employees: 1 in October 2021 and 1 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Larson Financial Planning Inc. serve?

By number of clients on Form ADV Item 5.D: high net worth individuals (78); individuals (other than high net worth individuals) (53).

Which custodians does Larson Financial Planning Inc. use?

Larson Financial Planning Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

Does Larson Financial Planning Inc. report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/155671

Does Larson Financial Planning Inc. state an account minimum?

Its Form ADV Part 2A brochure dated March 9, 2026 says: "LFP generally imposes a minimum relationship size of $500,000 for establishing a relationship. The minimum may be reduced or waived at the sole discretion of the Advisor."

What changed in Larson Financial Planning Inc.'s recent Form ADV filings?

In the April 2026 filing data: Regulatory assets under management went from $166,267,241 to $185,578,702 (+12%).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

Asset-based fee: 0.5% to 1.5% a year (a range, as the brochure states it)

The brochure's wording
Investment advisory fees range from 0.50% to 1.50% based on the size of the relationship, services to be offered and the complexity of the Client’s situation.

Account minimum: $500,000 (the brochure says it may be waived or negotiated)

The brochure's wording
LFP generally imposes a minimum relationship size of $500,000 for establishing a relationship. The minimum may be reduced or waived at the sole discretion of the Advisor.

Hourly rate: $250 an hour (financial planning services)

The brochure's wording
LFP offers financial planning services either on an hourly basis or for a fixed fee. Hourly fees are at a rate of $250.

As stated in the firm's Form ADV Part 2A brochure dated March 9, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$185,578,702

$185,578,702 as of October 2026, filing dated March 9, 2026.

Discretionary: $185,578,702.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 53 Assets $28,508,389 (15%)
High net worth individuals
Clients 78 Assets $157,070,313 (85%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses

Registration and firm details

Items 1, 2, 5
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2021 (5 years)
Employees
Total: 1. Performing investment advisory functions: 1.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
2 states or jurisdictions
MANH

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$109M 2021 $134M 2022 $117M 2023 $135M 2024 $166M 2025 $186M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$185,578,7021March 9, 2026
October 2025$166,267,2411February 19, 2025
October 2024$135,464,7861January 31, 2024
October 2023$117,000,0001March 24, 2023
October 2022$134,000,0002February 24, 2022
October 2021$109,000,0001April 9, 2021

Regulatory assets under management: $109,000,000 in the October 2021 data and $185,578,702 in the October 2026 data, up 70%.

Total employees: 1 in October 2021 and 1 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • Regulatory assets under management went from $166,267,241 to $185,578,702 (+12%).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
larsonfp.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Larson Financial Planning Inc. (CRD 155671): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/larson-financial-planning-inc-155671