AdvisorCensus / Financial advisors / Kentucky / Louisville / Lanier Asset Management, LLC
Lanier Asset Management, LLC is an SEC-registered investment advisory firm in Louisville, KY, registered since 2016, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated May 26, 2026.
Quick answers
From the filingHow is Lanier Asset Management, LLC compensated?
On its Form ADV (Item 5.E, October 2026), Lanier Asset Management, LLC reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).
How much does Lanier Asset Management, LLC charge?
Its Form ADV Part 2A brochure dated May 18, 2026 states: Asset-based fee: 0.3% to 1.5% a year (a range, as the brochure states it); Flat fee: $1,000 to $2,500 (financial planning and consulting services). Fees can differ by service and may be negotiable; the brochure is the complete statement.
Where is Lanier Asset Management, LLC located?
Lanier Asset Management, LLC's principal office is in Louisville, KY, according to its Form ADV.
Is Lanier Asset Management, LLC registered with the SEC or a state?
Lanier Asset Management, LLC is an SEC-registered investment advisory firm, registered since 2016. Status as filed: Approved. CRD 150888.
How much does Lanier Asset Management, LLC manage?
Lanier Asset Management, LLC reports $141,686,194 in regulatory assets under management in its Form ADV filing dated May 26, 2026 (99% discretionary).
How have Lanier Asset Management, LLC's assets and staff changed since 2021?
In the Form ADV data for Lanier Asset Management, LLC: Regulatory assets under management: $178,812,954 in the October 2021 data and $141,686,194 in the October 2026 data, down 21%. Total employees: 5 in October 2021 and 2 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Lanier Asset Management, LLC serve?
By number of clients on Form ADV Item 5.D: high net worth individuals (51); individuals (other than high net worth individuals) (45); pension and profit sharing plans (but not the plan participants or government pension plans) (4).
Which custodians does Lanier Asset Management, LLC use?
Lanier Asset Management, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Fidelity Brokerage Services LLC, Pershing Advisor Solutions LLC and UMB Financial Services, Inc. as custodians holding 10% or more of its separately managed account assets.
Does Lanier Asset Management, LLC report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/150888
What changed in Lanier Asset Management, LLC's recent Form ADV filings?
In the April 2026 filing data: Registered or notice-filed in TX.
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
- Fixed fees (other than subscription fees)
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AAsset-based fee: 0.3% to 1.5% a year (a range, as the brochure states it)
The brochure's wording
The annual fee varies between 0.30% and 1.50%, depending upon the market value of the assets under management and the type of investment management services to be rendered.
Flat fee: $1,000 to $2,500 (financial planning and consulting services)
The brochure's wording
These fees are negotiable but generally range from $1,000 to $2,500 on a fixed fee basis, depending upon the level and scope of the services
As stated in the firm's Form ADV Part 2A brochure dated May 18, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$141,686,194 as of October 2026, filing dated May 26, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for pooled investment vehicles (other than investment companies)
- Portfolio management for businesses (other than small businesses) or institutional clients
- Selection of other advisers (including private fund managers)
Registration and firm details
Items 1, 2, 5- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2016 (10 years)
- Employees
- Total: 2. Performing investment advisory functions: 1.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- States registered or notice-filed
-
4 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $141,686,194 | 2 | May 26, 2026 |
| October 2025 | $139,830,730 | 3 | June 30, 2025 |
| October 2024 | $114,193,853 | 3 | August 12, 2024 |
| October 2023 | $104,525,467 | 3 | March 31, 2023 |
| October 2022 | $213,518,510 | 3 | May 18, 2022 |
| October 2021 | $178,812,954 | 5 | March 26, 2021 |
Regulatory assets under management: $178,812,954 in the October 2021 data and $141,686,194 in the October 2026 data, down 21%.
Total employees: 5 in October 2021 and 2 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- April 2026
- Registered or notice-filed in TX.
- December 2025
- Registered or notice-filed in NC.
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Lanier Asset Management, LLC (CRD 150888): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/lanier-asset-management-llc-louisville-ky-150888