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Keystone Financial Planning, Inc

Westlake, OHSEC-registered investment adviserCRD 104640

Filed as KEYSTONE FINANCIAL PLANNING, INC

Keystone Financial Planning, Inc is an SEC-registered investment advisory firm in Westlake, OH, registered since 1987, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated February 27, 2026.

39 years
registered since 1987
$406,936,329
assets under management
2 arrangements
Percentage of assets, Fixed fees
None
disclosure items (Item 11)

Quick answers

From the filing

How is Keystone Financial Planning, Inc compensated?

On its Form ADV (Item 5.E, October 2026), Keystone Financial Planning, Inc reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).

Where is Keystone Financial Planning, Inc located?

Keystone Financial Planning, Inc's principal office is in Westlake, OH, according to its Form ADV.

Is Keystone Financial Planning, Inc registered with the SEC or a state?

Keystone Financial Planning, Inc is an SEC-registered investment advisory firm, registered since 1987. Status as filed: Approved. CRD 104640.

How much does Keystone Financial Planning, Inc manage?

Keystone Financial Planning, Inc reports $406,936,329 in regulatory assets under management in its Form ADV filing dated February 27, 2026 (100% discretionary).

How have Keystone Financial Planning, Inc's assets and staff changed since 2021?

In the Form ADV data for Keystone Financial Planning, Inc: Regulatory assets under management: $276,391,341 in the October 2021 data and $406,936,329 in the October 2026 data, up 47%. Total employees: 2 in October 2021 and 2 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Keystone Financial Planning, Inc serve?

By number of clients on Form ADV Item 5.D: high net worth individuals (74); individuals (other than high net worth individuals) (43).

Which custodians does Keystone Financial Planning, Inc use?

Keystone Financial Planning, Inc's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Nationwide Advisory Solutions as custodians holding 10% or more of its separately managed account assets.

Does Keystone Financial Planning, Inc report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/104640

Does Keystone Financial Planning, Inc state an account minimum?

Its Form ADV Part 2A brochure dated February 27, 2026 says: "In general, we target a minimum of $1,000,000 to open and maintain an advisory account. At our discretion, and when it allows us to meet client needs and our fiduciary duty, we will accept accounts for less than $1,000,000."

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies; see the brochure for them.

Account minimum: $1,000,000 (the brochure says it may be waived or negotiated)

The brochure's wording
In general, we target a minimum of $1,000,000 to open and maintain an advisory account. At our discretion, and when it allows us to meet client needs and our fiduciary duty, we will accept accounts for less than $1,000,000.

As stated in the firm's Form ADV Part 2A brochure dated February 27, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$406,936,329

$406,936,329 as of October 2026, filing dated February 27, 2026.

Discretionary: $406,936,329.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 43 Assets $17,246,320 (4%)
High net worth individuals
Clients 74 Assets $389,690,009 (96%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses

Registration and firm details

Items 1, 2, 5
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
1987 (39 years)
Employees
Total: 2. Performing investment advisory functions: 2.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))
Charles Schwab & Co., Inc.Nationwide Advisory Solutions

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
3 states or jurisdictions
FLOHTX

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$276M 2021 $337M 2022 $343M 2023 $351M 2024 $377M 2025 $407M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$406,936,3292February 27, 2026
October 2025$377,461,0272March 7, 2025
October 2024$351,183,1242March 8, 2024
October 2023$342,949,8892March 24, 2023
October 2022$336,871,3182March 17, 2022
October 2021$276,391,3412March 19, 2021

Regulatory assets under management: $276,391,341 in the October 2021 data and $406,936,329 in the October 2026 data, up 47%.

Total employees: 2 in October 2021 and 2 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months

No changes to these filed facts in the last 12 months of filing data.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
keystonefin.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Keystone Financial Planning, Inc (CRD 104640): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/keystone-financial-planning-inc-westlake-oh-104640