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Keeler Thomas Management LLC

Orem, UTSEC-registered investment adviserCRD 109522

Filed as KEELER THOMAS MANAGEMENT LLC

Keeler Thomas Management LLC is an SEC-registered investment advisory firm in Orem, UT, registered since 2015, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 20, 2026.

11 years
registered since 2015
$305,501,290
assets under management
3 arrangements
Percentage of assets, Hourly and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is Keeler Thomas Management LLC compensated?

On its Form ADV (Item 5.E, October 2026), Keeler Thomas Management LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

Where is Keeler Thomas Management LLC located?

Keeler Thomas Management LLC's principal office is in Orem, UT, according to its Form ADV; the April 2026 filing also lists 1 other office (Schedule D, Section 1.F).

Is Keeler Thomas Management LLC registered with the SEC or a state?

Keeler Thomas Management LLC is an SEC-registered investment advisory firm, registered since 2015. Status as filed: Approved. CRD 109522.

How much does Keeler Thomas Management LLC manage?

Keeler Thomas Management LLC reports $305,501,290 in regulatory assets under management in its Form ADV filing dated March 20, 2026 (100% discretionary).

How have Keeler Thomas Management LLC's assets and staff changed since 2021?

In the Form ADV data for Keeler Thomas Management LLC: Regulatory assets under management: $259,421,123 in the October 2021 data and $305,501,290 in the October 2026 data, up 18%. Total employees: 15 in October 2021 and 12 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Keeler Thomas Management LLC serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (76); high net worth individuals (56).

Which custodians does Keeler Thomas Management LLC use?

Keeler Thomas Management LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Fidelity Distributors Company LLC as custodians holding 10% or more of its separately managed account assets.

Does Keeler Thomas Management LLC report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/109522

What changed in Keeler Thomas Management LLC's recent Form ADV filings?

In the April 2026 filing data: Regulatory assets under management went from $379,274,089 to $305,501,290 (-19%). Employees performing advisory functions went from 9 to 7. Added an office in Vernal, UT. Registered or notice-filed in TX.

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

The brochure lists different fees for different services or strategies. See the firm's brochure (dated March 20, 2026) for its fees and any account minimum, on the SEC's IAPD site.

Regulatory assets under management

Item 5.F
$305,501,290

$305,501,290 as of October 2026, filing dated March 20, 2026.

Discretionary: $304,645,800.Non-discretionary: $855,490.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 76 Assets $49,831,505 (16%)
High net worth individuals
Clients 56 Assets $252,965,772 (83%)
Charitable organizations
Clients Fewer than 5 Assets $1,131,936 (0%)
Corporations or other businesses not listed above
Clients Fewer than 5 Assets $1,572,077 (1%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses (other than small businesses) or institutional clients
  • Pension consulting services
  • Selection of other advisers (including private fund managers)
  • Other

Registration and firm details

Items 1, 2, 5
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2015 (11 years)
Employees
Total: 12. Performing investment advisory functions: 7.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
1 other office, as of the April 2026 filing
Vernal, UT
States registered or notice-filed
5 states or jurisdictions
AZCACOTXUT

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$259M 2021 $299M 2022 $277M 2023 $338M 2024 $379M 2025 $306M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$305,501,29012March 20, 2026
October 2025$379,274,08913May 28, 2025
October 2024$338,369,11813March 19, 2024
October 2023$277,364,83715September 6, 2023
October 2022$299,294,20114February 28, 2022
October 2021$259,421,12315September 14, 2021

Regulatory assets under management: $259,421,123 in the October 2021 data and $305,501,290 in the October 2026 data, up 18%.

Total employees: 15 in October 2021 and 12 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • Regulatory assets under management went from $379,274,089 to $305,501,290 (-19%).
    • Employees performing advisory functions went from 9 to 7.
    • Added an office in Vernal, UT.
    • Registered or notice-filed in TX.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
keelerthomas.comopen.spotify.com/collection/your-episodes

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Keeler Thomas Management LLC (CRD 109522): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/keeler-thomas-management-llc-orem-ut-109522