Keating Financial Advisory Services

• A percentage of assets under your management
• Hourly charges
• Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Account minimum: None

As stated in the firm's Form ADV Part 2A brochure dated March 30, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

$1,450,270,834 as of October 2026, filing dated March 31, 2026.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

• Financial planning services
• Pension consulting services
• Educational seminars/workshops
• Other

Legal name

Keating Financial Advisory Services, Inc.

Also doing business as

FIRESIDE WEALTH PLANNING SOLUTIONS, KEATING & ASSOCIATES, PURPOSEFUL WEALTH ADVISORS, STEADFAST WEALTH GROUP, WEDDLE TEAM

Registration

SEC-registered investment adviser. Status as filed: Approved.

Registered since

2022 (3 years)

Employees

Total: 65. Performing investment advisory functions: 25.

Wrap fee program participation

Yes.

Custodians (Schedule D, Section 5.K(3))

Raymond James & Associates, Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)

4 other offices, as of the April 2026 filing

Chicago, ILOverland Park, KSRockford, ILWichita, KS

States registered or notice-filed

34 states or jurisdictions

ALARAZCACOCTFLGAIAIDILINKSKYMDMIMNMONCNENHNJNYOHOKORPASCSDTNTXVAWAWI

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Regulatory assets under management: $271,620,765 in the October 2023 data and $1,450,270,834 in the October 2026 data, up 434%.

Total employees: 29 in October 2023 and 65 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

1. April 2026
   • No longer lists the business name Pisces Wealth Team.
   • No longer lists the business name Hillside Wealth.
   • Employees performing advisory functions went from 30 to 25.
   • Regulatory assets under management went from $330,000,000 to $1,450,270,834 (+339%).
   • Registered or notice-filed in NJ.
2. February 2026
   • Registered or notice-filed in TN.
3. December 2025
   • Registered or notice-filed in AL, AR, AZ, CA, CT, GA, IA, ID, IN, MD, MI, MN, NH, OH, OK, OR, PA, SC, SD, VA, WA, WI.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.