AdvisorCensus / Financial advisors / Arizona / Phoenix / Ironwood Investment Counsel, LLC
Ironwood Investment Counsel, LLC is an SEC-registered investment advisory firm in Scottsdale, AZ, registered since 2001, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated March 24, 2026.
Quick answers
From the filingHow is Ironwood Investment Counsel, LLC compensated?
On its Form ADV (Item 5.E, October 2026), Ironwood Investment Counsel, LLC reports these compensation arrangements: a percentage of assets under its management.
Where is Ironwood Investment Counsel, LLC located?
Ironwood Investment Counsel, LLC's principal office is in Scottsdale, AZ, according to its Form ADV.
Is Ironwood Investment Counsel, LLC registered with the SEC or a state?
Ironwood Investment Counsel, LLC is an SEC-registered investment advisory firm, registered since 2001. Status as filed: Approved. CRD 110623.
How much does Ironwood Investment Counsel, LLC manage?
Ironwood Investment Counsel, LLC reports $1,757,391,038 in regulatory assets under management in its Form ADV filing dated March 24, 2026 (100% discretionary).
How have Ironwood Investment Counsel, LLC's assets and staff changed since 2021?
In the Form ADV data for Ironwood Investment Counsel, LLC: Regulatory assets under management: $1,460,774,367 in the October 2021 data and $1,757,391,038 in the October 2026 data, up 20%. Total employees: 11 in October 2021 and 22 in October 2026. Assets under management move with markets as well as with clients coming and going.
What types of clients does Ironwood Investment Counsel, LLC serve?
By number of clients on Form ADV Item 5.D: high net worth individuals (300); individuals (other than high net worth individuals) (249); charitable organizations (5).
Which custodians does Ironwood Investment Counsel, LLC use?
Ironwood Investment Counsel, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and National Financial Services LLC as custodians holding 10% or more of its separately managed account assets.
Does Ironwood Investment Counsel, LLC report any disciplinary disclosures?
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/110623
Does Ironwood Investment Counsel, LLC state an account minimum?
Its Form ADV Part 2A brochure dated March 23, 2026 says: "Our minimum account size is $500,000. This minimum may be waived or reduced at the Registrant’s discretion."
What changed in Ironwood Investment Counsel, LLC's recent Form ADV filings?
In the April 2026 filing data: Employees performing advisory functions went from 14 to 12. Regulatory assets under management went from $1,511,170,253 to $1,757,391,038 (+16%).
From the Form ADV filing
Every figure below is as the firm filed it with regulators, as of October 2026.
How the firm is compensated
Item 5.E- A percentage of assets under your management
Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ
Fees and minimums
Form ADV Part 2AAccount minimum: $500,000 (the brochure says it may be waived or negotiated)
The brochure's wording
Our minimum account size is $500,000. This minimum may be waived or reduced at the Registrant’s discretion.
As stated in the firm's Form ADV Part 2A brochure dated March 23, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site
Regulatory assets under management
Item 5.F$1,757,391,038 as of October 2026, filing dated March 24, 2026.
A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means
Who the firm serves
Item 5.DA firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.
Advisory services
Item 5.G- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Selection of other advisers (including private fund managers)
Registration and firm details
Items 1, 2, 5- Registration
- SEC-registered investment adviser. Status as filed: Approved.
- Registered since
- 2001 (25 years)
- Employees
- Total: 22. Performing investment advisory functions: 12.
- Wrap fee program participation
- No.
- Custodians (Schedule D, Section 5.K(3))
-
Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.
- States registered or notice-filed
-
27 states or jurisdictions
SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration
Disclosures
Item 11None Reports no disclosure items on Form ADV Item 11. View on IAPD.
Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures
Assets and staff over time
Items 5.A, 5.F| Data period | Assets under management | Employees | Filing dated |
|---|---|---|---|
| October 2026 | $1,757,391,038 | 22 | March 24, 2026 |
| October 2025 | $1,511,170,253 | 19 | March 18, 2025 |
| October 2024 | $1,400,440,770 | 19 | September 11, 2024 |
| October 2023 | $1,179,401,550 | 17 | March 15, 2023 |
| October 2022 | $1,264,043,811 | 14 | March 28, 2022 |
| October 2021 | $1,460,774,367 | 11 | March 26, 2021 |
Regulatory assets under management: $1,460,774,367 in the October 2021 data and $1,757,391,038 in the October 2026 data, up 20%.
Total employees: 11 in October 2021 and 22 in October 2026.
As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.
Changes in the filing
Last 12 months- April 2026
- Employees performing advisory functions went from 14 to 12.
- Regulatory assets under management went from $1,511,170,253 to $1,757,391,038 (+16%).
- December 2025
- Registered or notice-filed in AK.
Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.
Websites listed on Form ADV
Item 1.ISource: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."
Cite this page
AdvisorCensus. Ironwood Investment Counsel, LLC (CRD 110623): Form ADV filing data as of October 2026. https://advisorcensus.com/firm/ironwood-investment-counsel-llc-scottsdale-az-110623