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Ironwood Investment Counsel, LLC

Scottsdale, AZSEC-registered investment adviserCRD 110623

Filed as IRONWOOD INVESTMENT COUNSEL, LLC

Ironwood Investment Counsel, LLC is an SEC-registered investment advisory firm in Scottsdale, AZ, registered since 2001, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated March 24, 2026.

25 years
registered since 2001
$1,757,391,038
assets under management
1 arrangement
Percentage of assets
None
disclosure items (Item 11)

Quick answers

From the filing

How is Ironwood Investment Counsel, LLC compensated?

On its Form ADV (Item 5.E, October 2026), Ironwood Investment Counsel, LLC reports these compensation arrangements: a percentage of assets under its management.

Where is Ironwood Investment Counsel, LLC located?

Ironwood Investment Counsel, LLC's principal office is in Scottsdale, AZ, according to its Form ADV.

Is Ironwood Investment Counsel, LLC registered with the SEC or a state?

Ironwood Investment Counsel, LLC is an SEC-registered investment advisory firm, registered since 2001. Status as filed: Approved. CRD 110623.

How much does Ironwood Investment Counsel, LLC manage?

Ironwood Investment Counsel, LLC reports $1,757,391,038 in regulatory assets under management in its Form ADV filing dated March 24, 2026 (100% discretionary).

How have Ironwood Investment Counsel, LLC's assets and staff changed since 2021?

In the Form ADV data for Ironwood Investment Counsel, LLC: Regulatory assets under management: $1,460,774,367 in the October 2021 data and $1,757,391,038 in the October 2026 data, up 20%. Total employees: 11 in October 2021 and 22 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Ironwood Investment Counsel, LLC serve?

By number of clients on Form ADV Item 5.D: high net worth individuals (300); individuals (other than high net worth individuals) (249); charitable organizations (5).

Which custodians does Ironwood Investment Counsel, LLC use?

Ironwood Investment Counsel, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and National Financial Services LLC as custodians holding 10% or more of its separately managed account assets.

Does Ironwood Investment Counsel, LLC report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/110623

Does Ironwood Investment Counsel, LLC state an account minimum?

Its Form ADV Part 2A brochure dated March 23, 2026 says: "Our minimum account size is $500,000. This minimum may be waived or reduced at the Registrant’s discretion."

What changed in Ironwood Investment Counsel, LLC's recent Form ADV filings?

In the April 2026 filing data: Employees performing advisory functions went from 14 to 12. Regulatory assets under management went from $1,511,170,253 to $1,757,391,038 (+16%).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

Account minimum: $500,000 (the brochure says it may be waived or negotiated)

The brochure's wording
Our minimum account size is $500,000. This minimum may be waived or reduced at the Registrant’s discretion.

As stated in the firm's Form ADV Part 2A brochure dated March 23, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$1,757,391,038

$1,757,391,038 as of October 2026, filing dated March 24, 2026.

Discretionary: $1,757,391,038.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 249 Assets $212,434,855 (12%)
High net worth individuals
Clients 300 Assets $1,368,997,502 (78%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients Fewer than 5 Assets $28,005,134 (2%)
Charitable organizations
Clients 5 Assets $29,961,760 (2%)
Other investment advisers
Clients Fewer than 5 Assets $96,734,768 (6%)
Corporations or other businesses not listed above
Clients Fewer than 5 Assets $21,257,019 (1%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses (other than small businesses) or institutional clients
  • Selection of other advisers (including private fund managers)

Registration and firm details

Items 1, 2, 5
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2001 (25 years)
Employees
Total: 22. Performing investment advisory functions: 12.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
27 states or jurisdictions
AKAZCACOFLIDILINMAMIMNMONJNMNVNYOHOKORPATXUTVAVTWAWIWY

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$1.46B 2021 $1.26B 2022 $1.18B 2023 $1.4B 2024 $1.51B 2025 $1.76B 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$1,757,391,03822March 24, 2026
October 2025$1,511,170,25319March 18, 2025
October 2024$1,400,440,77019September 11, 2024
October 2023$1,179,401,55017March 15, 2023
October 2022$1,264,043,81114March 28, 2022
October 2021$1,460,774,36711March 26, 2021

Regulatory assets under management: $1,460,774,367 in the October 2021 data and $1,757,391,038 in the October 2026 data, up 20%.

Total employees: 11 in October 2021 and 22 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • Employees performing advisory functions went from 14 to 12.
    • Regulatory assets under management went from $1,511,170,253 to $1,757,391,038 (+16%).
  2. December 2025
    • Registered or notice-filed in AK.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
ironwoodic.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Ironwood Investment Counsel, LLC (CRD 110623): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/ironwood-investment-counsel-llc-scottsdale-az-110623