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Intrua Financial

Houston, TXSEC-registered investment adviserCRD 281554

Filed as INTRUA FINANCIAL · Legal name Intrua Financial LLC

Intrua Financial is an SEC-registered investment advisory firm in Houston, TX, registered since 2015, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated September 28, 2026.

10 years
registered since 2015
$1,747,007,902
assets under management
3 arrangements
Percentage of assets, Hourly and more
1
disclosure items (Item 11)

Quick answers

From the filing

How is Intrua Financial compensated?

On its Form ADV (Item 5.E, October 2026), Intrua Financial reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

Where is Intrua Financial located?

Intrua Financial's principal office is in Houston, TX, according to its Form ADV; the October 2026 filing also lists 14 other offices (Schedule D, Section 1.F).

Is Intrua Financial registered with the SEC or a state?

Intrua Financial is an SEC-registered investment advisory firm, registered since 2015. Status as filed: Approved. CRD 281554.

How much does Intrua Financial manage?

Intrua Financial reports $1,747,007,902 in regulatory assets under management in its Form ADV filing dated September 28, 2026 (78% discretionary).

How have Intrua Financial's assets and staff changed since 2021?

In the Form ADV data for Intrua Financial: Regulatory assets under management: $707,805,015 in the October 2021 data and $1,747,007,902 in the October 2026 data, up 147%. Total employees: 45 in October 2021 and 53 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Intrua Financial serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (2,937); high net worth individuals (410); corporations or other businesses not listed above (21).

Which custodians does Intrua Financial use?

Intrua Financial's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and LPL Financial LLC as custodians holding 10% or more of its separately managed account assets.

Does Intrua Financial report any disciplinary disclosures?

Reports 1 disclosure item on Form ADV Item 11: yes answers to 11.A(2) (felony charge in the past ten years). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/281554

Does Intrua Financial state an account minimum?

Its Form ADV Part 2A brochure dated March 31, 2026 says: "Our minimum account opening balance is $15,000 which may be negotiable based upon certain circumstances."

What changed in Intrua Financial's recent Form ADV filings?

In the October 2026 filing data: Changed its office addresses in Shreveport, LA.

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

Account minimum: $15,000 (the brochure says it may be waived or negotiated)

The brochure's wording
Our minimum account opening balance is $15,000 which may be negotiable based upon certain circumstances.

As stated in the firm's Form ADV Part 2A brochure dated March 31, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$1,747,007,902

$1,747,007,902 as of October 2026, filing dated September 28, 2026.

Discretionary: $1,356,511,412.Non-discretionary: $390,496,490.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 2,937 Assets $757,513,960 (43%)
High net worth individuals
Clients 410 Assets $942,077,937 (54%)
Banking or thrift institutions
Clients 0 Assets $0 (0%)
Investment companies
Clients 0 Assets $0 (0%)
Business development companies
Clients 0 Assets $0 (0%)
Pooled investment vehicles (other than investment companies and business development companies)
Clients 0 Assets $0 (0%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients 2 Assets $4,974,843 (0%)
Charitable organizations
Clients 10 Assets $19,370,105 (1%)
State or municipal government entities (including government pension plans)
Clients 0 Assets $0 (0%)
Other investment advisers
Clients 0 Assets $0 (0%)
Insurance companies
Clients 0 Assets $0 (0%)
Sovereign wealth funds and foreign official institutions
Clients 0 Assets $0 (0%)
Corporations or other businesses not listed above
Clients 21 Assets $23,071,057 (1%)
Other
Clients 0 Assets $0 (0%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Pension consulting services
  • Selection of other advisers (including private fund managers)

Registration and firm details

Items 1, 2, 5
Legal name
Intrua Financial LLC
Also doing business as
CORNERSTONE INVESTMENT STRATEGIES, FREEDOM WEALTH ALLIANCE, HORIZENT TEAM, TA-CHECK FINANCIAL
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2015 (10 years)
Employees
Total: 53. Performing investment advisory functions: 38.
Wrap fee program participation
Yes.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
14 other offices, as of the October 2026 filing
Amarillo, TXBroadview Heights, OHBrookfield, WIDallas, TXFairview Park, OHFriendswood, TXFulton, MDGreenfield, WIMinneapolis, MNSaint Louis, MOShreveport, LAStrongsville, OHVenice, FLWichita Falls, TX
States registered or notice-filed
36 states or jurisdictions
AKALARAZCACODCDEFLGAIAIDILINKSKYLAMDMIMNMOMSNCNJNMNYOHOKORPASCTNTXVAWAWI

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

1 Reports 1 disclosure item on Form ADV Item 11. View on IAPD.

Questions answered yes on this filing

Criminal matters Items 11.A and 11.B

  • 11.A(2) In the past ten years, has the firm or an advisory affiliate been charged with a felony?

Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. What happened, and who was involved, is on the Disclosure Reporting Pages of the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$708M 2021 $1.27B 2022 $1.05B 2023 $1.66B 2024 $1.21B 2025 $1.75B 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$1,747,007,90253September 28, 2026
October 2025$1,212,765,98248March 31, 2025
October 2024$1,656,524,86952March 29, 2024
October 2023$1,049,048,95542September 8, 2023
October 2022$1,271,812,60142March 22, 2022
October 2021$707,805,01545September 21, 2021

Regulatory assets under management: $707,805,015 in the October 2021 data and $1,747,007,902 in the October 2026 data, up 147%.

Total employees: 45 in October 2021 and 53 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. October 2026
    • Changed its office addresses in Shreveport, LA.
  2. August 2026
    • Added the business name TA-Check Financial.
    • Added an office in Broadview Heights, OH.
    • Added an office in Fairview Park, OH.
    • Added an office in Strongsville, OH.
  3. April 2026
    • Regulatory assets under management went from $1,212,765,982 to $1,747,007,902 (+44%).
    • Employees performing advisory functions went from 41 to 38.
    • Item 11 disclosure answers changed: 1 yes answer, previously 0 (now yes: 11.A(2)).
    • Added an office in Friendswood, TX.
    • Added an office in Greenfield, WI.
    • Added an office in Minneapolis, MN.
    • Added an office in Venice, FL.
  4. January 2026
    • Updated its list of owners and control persons (Schedule A).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
cornerstoneshreveport.comfreedomwealthalliance.comintrua.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Intrua Financial (CRD 281554): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/intrua-financial-houston-tx-281554