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AdvisorCensus / Financial advisors / California / San Jose / Insights Investments

Insights Investments

Palo Alto, CASEC-registered investment adviserCRD 309727

Filed as INSIGHTS INVESTMENTS · Legal name Insights Investments LLC

Insights Investments is an SEC-registered investment advisory firm in Palo Alto, CA, registered since 2020, reporting $25 million to $100 million in regulatory assets under management in its Form ADV filing dated March 11, 2026.

6 years
registered since 2020
$45,754,019
assets under management
2 arrangements
Percentage of assets, Subscription
None
disclosure items (Item 11)

Quick answers

From the filing

How is Insights Investments compensated?

On its Form ADV (Item 5.E, October 2026), Insights Investments reports these compensation arrangements: a percentage of assets under its management; subscription fees (for a newsletter or periodical).

Where is Insights Investments located?

Insights Investments' principal office is in Palo Alto, CA, according to its Form ADV.

Is Insights Investments registered with the SEC or a state?

Insights Investments is an SEC-registered investment advisory firm, registered since 2020. Status as filed: Approved. CRD 309727.

How much does Insights Investments manage?

Insights Investments reports $45,754,019 in regulatory assets under management in its Form ADV filing dated March 11, 2026 (0% discretionary).

How have Insights Investments' assets and staff changed since 2021?

In the Form ADV data for Insights Investments: Regulatory assets under management: $6,028,784 in the October 2021 data and $45,754,019 in the October 2026 data, up 659%. Total employees: 1 in October 2021 and 1 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Insights Investments serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (33,896).

Which custodians does Insights Investments use?

Insights Investments' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Alpaca Securities LLC and Interactive Brokers LLC as custodians holding 10% or more of its separately managed account assets.

Does Insights Investments report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/309727

Does Insights Investments state an account minimum?

Its Form ADV Part 2A brochure dated March 11, 2026 says: "The Company has a minimum investment amount of $200 USD. However some brokers may require a higher minimum investment amount in order to open and maintain an account."

What changed in Insights Investments' recent Form ADV filings?

In the April 2026 filing data: Regulatory assets under management went from $22,868,642 to $45,754,019 (+100%).

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Subscription fees (for a newsletter or periodical)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

Account minimum: $200

The brochure's wording
The Company has a minimum investment amount of $200 USD. However some brokers may require a higher minimum investment amount in order to open and maintain an account.

As stated in the firm's Form ADV Part 2A brochure dated March 11, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$45,754,019

$45,754,019 as of October 2026, filing dated March 11, 2026.

Discretionary: $0.Non-discretionary: $45,754,019.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 33,896 Assets $31,825,051 (70%)
Other investment advisers
Clients Fewer than 5 Assets $7,161,146 (16%)
Corporations or other businesses not listed above
Clients Fewer than 5 Assets $6,767,822 (15%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Portfolio management for individuals and/or small businesses

Registration and firm details

Items 1, 2, 5
Legal name
Insights Investments LLC
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2020 (6 years)
Employees
Total: 1. Performing investment advisory functions: 1.
Wrap fee program participation
Yes.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
Not reported.

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$6.03M 2021 $6.72M 2022 $12.9M 2023 $19.5M 2024 $22.9M 2025 $45.8M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$45,754,0191March 11, 2026
October 2025$22,868,6421March 13, 2025
October 2024$19,527,5211March 29, 2024
October 2023$12,939,0371March 29, 2023
October 2022$6,716,8011August 23, 2022
October 2021$6,028,7841March 30, 2021

Regulatory assets under management: $6,028,784 in the October 2021 data and $45,754,019 in the October 2026 data, up 659%.

Total employees: 1 in October 2021 and 1 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. April 2026
    • Regulatory assets under management went from $22,868,642 to $45,754,019 (+100%).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
insightswm.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Insights Investments (CRD 309727): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/insights-investments-palo-alto-ca-309727