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AdvisorCensus / Financial advisors / Massachusetts / Boston / Innovative Advisory Group

Innovative Advisory Group

Lexington, MASEC-registered investment adviserCRD 146618

Filed as INNOVATIVE ADVISORY GROUP · Legal name Innovative Advisory Group, LLC

Innovative Advisory Group is an SEC-registered investment advisory firm in Lexington, MA, registered since 2021, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated September 22, 2026.

4 years
registered since 2021
$194,000,000
assets under management
3 arrangements
Percentage of assets, Hourly and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is Innovative Advisory Group compensated?

On its Form ADV (Item 5.E, October 2026), Innovative Advisory Group reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

What does Innovative Advisory Group's brochure say about its fees?

Its Form ADV Part 2A brochure dated February 19, 2026 states: Asset-based fee: 1% to 2% a year (a range, as the brochure states it). Fees can differ by service and may be negotiable; the brochure is the complete statement.

Where is Innovative Advisory Group located?

Innovative Advisory Group's principal office is in Lexington, MA, according to its Form ADV.

Is Innovative Advisory Group registered with the SEC or a state?

Innovative Advisory Group is an SEC-registered investment advisory firm, registered since 2021. Status as filed: Approved. CRD 146618.

How much does Innovative Advisory Group manage?

Innovative Advisory Group reports $194,000,000 in regulatory assets under management in its Form ADV filing dated September 22, 2026 (100% discretionary).

How have Innovative Advisory Group's assets and staff changed since 2022?

In the Form ADV data for Innovative Advisory Group: Regulatory assets under management: $136,500,000 in the October 2022 data and $194,000,000 in the October 2026 data, up 42%. Total employees: 9 in October 2022 and 9 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Innovative Advisory Group serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (270); high net worth individuals (28); charitable organizations (2).

Which custodians does Innovative Advisory Group use?

Innovative Advisory Group's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and CNB Custody as custodians holding 10% or more of its separately managed account assets.

Does Innovative Advisory Group report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/146618

Does Innovative Advisory Group state an account minimum?

Its Form ADV Part 2A brochure dated February 19, 2026 says: "While there are no minimum account size requirements by IAG for any prospective or currently active Clients, IAG may place restrictions, at its own discretion, with respect to acceptance of clients and/or management of client accounts"

What changed in Innovative Advisory Group's recent Form ADV filings?

In the October 2026 filing data: Registered or notice-filed in TN.

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Hourly charges
  • Fixed fees (other than subscription fees)

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

Asset-based fee: 1% to 2% a year (a range, as the brochure states it)

The brochure's wording
Currently IAG charges up to 2.00% of assets under management, but generally the range is between 1.00% and 2.00%

Account minimum: None (the brochure says it may be waived or negotiated)

The brochure's wording
While there are no minimum account size requirements by IAG for any prospective or currently active Clients, IAG may place restrictions, at its own discretion, with respect to acceptance of clients and/or management of client accounts

As stated in the firm's Form ADV Part 2A brochure dated February 19, 2026. Fees can differ by service and may be negotiable; the brochure is the complete statement. Read the brochure on the SEC's IAPD site

Regulatory assets under management

Item 5.F
$194,000,000

$194,000,000 as of October 2026, filing dated September 22, 2026.

Discretionary: $194,000,000.Non-discretionary: $0.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 270 Assets $121,800,000 (63%)
High net worth individuals
Clients 28 Assets $70,000,000 (36%)
Charitable organizations
Clients 2 Assets $2,200,000 (1%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses (other than small businesses) or institutional clients
  • Pension consulting services
  • Selection of other advisers (including private fund managers)

Registration and firm details

Items 1, 2, 5
Legal name
Innovative Advisory Group, LLC
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2021 (4 years)
Employees
Total: 9. Performing investment advisory functions: 8.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

States registered or notice-filed
23 states or jurisdictions
AZCACOCTFLLAMAMDMEMIMNMTNCNENHNJNYPASCTNTXVAWA

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$136M 2022 $124M 2023 $129M 2024 $160M 2025 $194M 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$194,000,0009September 22, 2026
October 2025$160,500,0008March 20, 2025
October 2024$129,000,0009June 19, 2024
October 2023$124,000,0009September 14, 2023
October 2022$136,500,0009April 28, 2022

Regulatory assets under management: $136,500,000 in the October 2022 data and $194,000,000 in the October 2026 data, up 42%.

Total employees: 9 in October 2022 and 9 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. October 2026
    • Registered or notice-filed in TN.
  2. September 2026
    • Employees performing advisory functions went from 9 to 8.
    • No longer lists an office in Phoenix, AZ.
    • Registered or notice-filed in MT.
  3. March 2026
    • Regulatory assets under management went from $160,500,000 to $194,000,000 (+21%).
  4. December 2025
    • Employees performing advisory functions went from 7 to 9.
    • Registered or notice-filed in NE.

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
innovativewealth.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Innovative Advisory Group (CRD 146618): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/innovative-advisory-group-lexington-ma-146618