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Ignite Planners LLC

San Clemente, CASEC-registered investment adviserCRD 289797

Filed as IGNITE PLANNERS LLC

Ignite Planners LLC is an SEC-registered investment advisory firm in San Clemente, CA, registered since 2017, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated August 3, 2026.

8 years
registered since 2017
$1,136,946,561
assets under management
3 arrangements
Percentage of assets, Fixed fees and more
None
disclosure items (Item 11)

Quick answers

From the filing

How is Ignite Planners LLC compensated?

On its Form ADV (Item 5.E, October 2026), Ignite Planners LLC reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees); performance-based fees.

Where is Ignite Planners LLC located?

Ignite Planners LLC's principal office is in San Clemente, CA, according to its Form ADV; the September 2026 filing also lists 7 other offices (Schedule D, Section 1.F).

Is Ignite Planners LLC registered with the SEC or a state?

Ignite Planners LLC is an SEC-registered investment advisory firm, registered since 2017. Status as filed: Approved. CRD 289797.

How much does Ignite Planners LLC manage?

Ignite Planners LLC reports $1,136,946,561 in regulatory assets under management in its Form ADV filing dated August 3, 2026 (88% discretionary).

How have Ignite Planners LLC's assets and staff changed since 2021?

In the Form ADV data for Ignite Planners LLC: Regulatory assets under management: $346,447,174 in the October 2021 data and $1,136,946,561 in the October 2026 data, up 228%. Total employees: 9 in October 2021 and 38 in October 2026. Assets under management move with markets as well as with clients coming and going.

What types of clients does Ignite Planners LLC serve?

By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (4,155); high net worth individuals (450); charitable organizations (5).

Which custodians does Ignite Planners LLC use?

Ignite Planners LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc., Dunham and Empower Financial Services, Inc. as custodians holding 10% or more of its separately managed account assets.

Does Ignite Planners LLC report any disciplinary disclosures?

Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/289797

What changed in Ignite Planners LLC's recent Form ADV filings?

In the June 2026 filing data: Employees performing advisory functions went from 36 to 38.

From the Form ADV filing

Every figure below is as the firm filed it with regulators, as of October 2026.

How the firm is compensated

Item 5.E
  • A percentage of assets under your management
  • Fixed fees (other than subscription fees)
  • Performance-based fees

Item 5.E lists how the firm is compensated for its advice; Items 5.B, 6.A, and 7.A show whether its people or related companies can also earn commissions. Percentage of assets, fixed, hourly, subscription, and performance-based fees come from clients (a performance-based fee depends on investment results); commissions come with a sale or a trade, often from the company behind the product. How fees, commissions, and other arrangements differ

Fees and minimums

Form ADV Part 2A

See the firm's brochure (dated August 3, 2026) for its fees and any account minimum, on the SEC's IAPD site.

Regulatory assets under management

Item 5.F
$1,136,946,561

$1,136,946,561 as of October 2026, filing dated August 3, 2026.

Discretionary: $1,003,953,564.Non-discretionary: $132,992,997.

A measure of scale, not skill or returns. Discretionary means the firm decides trades; non-discretionary means clients approve each one. What assets under management means

Who the firm serves

Item 5.D
Individuals (other than high net worth individuals)
Clients 4,155 Assets $594,453,851 (52%)
High net worth individuals
Clients 450 Assets $527,205,405 (46%)
Pension and profit sharing plans (but not the plan participants or government pension plans)
Clients Fewer than 5 Assets $559,024 (0%)
Charitable organizations
Clients 5 Assets $475,256 (0%)
Sovereign wealth funds and foreign official institutions
Clients Fewer than 5 Assets $14,253,025 (1%)

A firm with no individual clients is an institutional manager even if it manages billions; the mix tells you whom the practice is built around.

Advisory services

Item 5.G
  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for pooled investment vehicles (other than investment companies)
  • Portfolio management for businesses (other than small businesses) or institutional clients
  • Selection of other advisers (including private fund managers)

Registration and firm details

Items 1, 2, 5
Also doing business as
ATLAS INVESTMENT MANAGEMENT, COOLEY & LABAS FINANCIAL, SB WEALTH, TRINITY ADVISOR GROUP, ZIZZO WEALTH PLANNING LLC
Registration
SEC-registered investment adviser. Status as filed: Approved.
Registered since
2017 (8 years)
Employees
Total: 38. Performing investment advisory functions: 38.
Wrap fee program participation
No.
Custodians (Schedule D, Section 5.K(3))

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

Other offices (Schedule D, Section 1.F)
7 other offices, as of the September 2026 filing
Collins, MSCorinth, MSIrvine, CANatchitoches, LASan Diego, CASouth Jordan, UTTrinity, AL
States registered or notice-filed
25 states or jurisdictions
ALARAZCACOFLGAHIIDILLAMOMSMTNCNVOHORSCTNTXUTWAWIWY

SEC-registered investment advisers are examined by the SEC. SEC, state, and exempt registration

Disclosures

Item 11

None Reports no disclosure items on Form ADV Item 11. View on IAPD.

Item 11 asks about criminal, regulatory, and civil events involving the firm and its advisory personnel. The detail of each yes answer is on the IAPD record. Reading a firm's disclosures

Assets and staff over time

Items 5.A, 5.F
$346M 2021 $364M 2022 $686M 2023 $716M 2024 $942M 2025 $1.14B 2026
Data periodAssets under managementEmployeesFiling dated
October 2026$1,136,946,56138August 3, 2026
October 2025$941,775,37136January 28, 2025
October 2024$715,774,67531August 22, 2024
October 2023$686,344,00029September 27, 2023
October 2022$363,509,8839September 20, 2022
October 2021$346,447,1749March 15, 2021

Regulatory assets under management: $346,447,174 in the October 2021 data and $1,136,946,561 in the October 2026 data, up 228%.

Total employees: 9 in October 2021 and 38 in October 2026.

As filed in each year's data for the same month. Assets under management move with markets as well as with clients coming and going; they measure scale, not skill or returns. Most firms update these figures once a year.

Changes in the filing

Last 12 months
  1. June 2026
    • Employees performing advisory functions went from 36 to 38.
  2. April 2026
    • Added the business name Zizzo Wealth Planning LLC.
  3. March 2026
    • Regulatory assets under management went from $941,775,371 to $1,136,946,561 (+21%).

Compared month to month from the SEC's monthly adviser data and the state compilation feed. Owners and control persons are summarized, never named.

Websites listed on Form ADV

Item 1.I
atlasinvestmentmgmt.comcooleylabas.comigniteplanners.comsbwealth.com

Source: Form ADV, as of October 2026. Values appear as filed; a value the firm did not report is shown as "Not reported."

Cite this page

AdvisorCensus. Ignite Planners LLC (CRD 289797): Form ADV filing data as of October 2026.
https://advisorcensus.com/firm/ignite-planners-llc-san-clemente-ca-289797